Internet Marketing Intro – Part 2         Coryon Redd         coryon@gmail.com         Coryon.com         Presented by:2
PART 2 – We’re almost experts (but there’s more to learn) What will be covered:       Review competitive advantages       ...
Class exercise follow up     What makes your business special?Brainstorm a list of competitive advantages:                ...
Keyword Research Follow UpKeyword targets       What are people searching for?       What keywords / phrases are used most...
Google PageRank                      PageRank reflects the quantity and quality of                      incoming links. Li...
Google PageRank                         NoFollow DoFollowWhat are nofollow vs. dofollow links?In general, we dont follow t...
Google PageRank                             Reference docssearchengineland.com/what-is-google-pagerank-a-guide-for-searche...
Linking StrategiesLinking strategy in a nutshell –• Examine competitor’s incoming links• Identify topics and structure of ...
Write Good SEO ContentWrite copy for website with keywords in mindKeywords can tell you how users are thinking about your ...
Competitor ResearchBuild a better website bylearning from your competitorsSearch for your top keywordtargets on GoogleFind...
Create a Competitor Spreadsheet     •   Address of website – ie. Domain.com     •   Keyword and ranking on Google     •   ...
Google+ Local                            Local Search ListingFind your business on Google Mapssearch or add your business ...
Google+ Local                  Claim your Local Search Listing                                    Main Factors for Better ...
Free Google ToolsAnalytics         www.google.com/analyticsWebmaster Tools   www.google.com/webmastersDocs              do...
What is Google Analytics?Google Analytics is a free tool to measure website traffic and   usage.Would you like to know:•  ...
Setting up Google AnalyticsGoogle Analytics: Sign Up and Install Tracking Code• Sign up• Read help     o     http://www.go...
Other Marketing ToolsSpyfu         www.spyfu.comAlexa.com     Search alexa for domain.              Click on Sites Linking...
THANK YOU19
Introduction to Internet Marketing Part 2 for Placer School for Adults Fall 2012
Upcoming SlideShare
Loading in …5
×

Introduction to Internet Marketing Part 2 for Placer School for Adults Fall 2012

3,532 views

Published on

Learn how to get your website to the top of Google search results with this class by SEO expert, Coryon Redd. Taught at the Placer School for Adults Fall term 2012, this powerpoint walks you through how to do understand Google PageRank and build links that count for ranking. Other topics include: competitor research, Google+ Local, and Google Analytics.

Published in: Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,532
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Introduction to Internet Marketing Part 2 for Placer School for Adults Fall 2012

  1. 1. Internet Marketing Intro – Part 2 Coryon Redd coryon@gmail.com Coryon.com Presented by:2
  2. 2. PART 2 – We’re almost experts (but there’s more to learn) What will be covered: Review competitive advantages How links count as votes to your website. How to use your competitors to make your website better. Optimize your Google+ Local listing Free Google Tools Link to this presentation on Slideshare.net: http://www.slideshare.net/coryon/introduction-to-internet- marketing-for-placer-school-for-adults-fall-2012 3
  3. 3. Class exercise follow up What makes your business special?Brainstorm a list of competitive advantages: Years of experience Unparalleled expertise Friendly customer service – given! Quality product Attention to detail Warranty and Guarantee Discounts to qualified customers The best, the brightest, the coolest… http://youtu.be/CFHe04jj1rA4
  4. 4. Keyword Research Follow UpKeyword targets What are people searching for? What keywords / phrases are used most? Find the most relevant keywords and build landing pages.Review keyword spreadsheets – Create a spreadsheet with topkeywords organized by page 5
  5. 5. Google PageRank PageRank reflects the quantity and quality of incoming links. Links vote for better websites. In a typical website the homepage will have the most PR. As you go deeper into a website the PR goes down.Link Quality depends on:• Keywords in links searchengineguide.com/orbidex/2002/0207_orb1.html• Number of links on page• PR of linking page (scale of 0-10)• Content of page – Is the link related, natural? 6
  6. 6. Google PageRank NoFollow DoFollowWhat are nofollow vs. dofollow links?In general, we dont follow them. This means that Googledoes not transfer PageRank or anchor text across these links.Essentially, using nofollow causes us to drop the target linksfrom our overall graph of the web. However, the target pagesmay still appear in our index if other sites link to themwithout using nofollow, or if the URLs are submitted toGoogle in a Sitemap. Also, its important to note that othersearch engines may handle nofollow in slightly different ways. 7
  7. 7. Google PageRank Reference docssearchengineland.com/what-is-google-pagerank-a-guide-for-searchers-webmasters-11068 Simple explanation from DannySullivanwww.search-this.com/pagerank-decoder/ - Visual tool to maplinking relationshipen.wikipedia.org/wiki/PageRank - Detailed explanation ofPageRank.www.iprcom.com/papers/pagerank/index.html Older complexexplanation of PR 8
  8. 8. Linking StrategiesLinking strategy in a nutshell –• Examine competitor’s incoming links• Identify topics and structure of websites• Review current links to see where you could get links• Let linking opportunities guide your content creation• Request links with focus on quality links• Also get lots of lower quality links – directories, etc.• Follow up with quality links and track your work• More next week… 9
  9. 9. Write Good SEO ContentWrite copy for website with keywords in mindKeywords can tell you how users are thinking about your businessLearn from competitors to write betterUse competitive advantages to create calls to actionEx. Donlucas.com Bargeconnection.com Calsolareng.com Veassociates.com Batteries4less.com10
  10. 10. Competitor ResearchBuild a better website bylearning from your competitorsSearch for your top keywordtargets on GoogleFind competitor websitesLearn from competitors – Find “Best of Breed” websites – What can you do to improve your website? – What mistakes can you avoid? – Why are competitors on the top of Google? 11
  11. 11. Create a Competitor Spreadsheet • Address of website – ie. Domain.com • Keyword and ranking on Google • PageRank of homepage • Number of pages in google index – Google search for site:domain.com • Number of links in – Use alexa.com – Click on Sites Linking In: • Notes about website – Content, presentation, features & benefits, branding, taglines, blog, etc.12
  12. 12. Google+ Local Local Search ListingFind your business on Google Mapssearch or add your business toGoogle Localhttps://www.google.com/local/add/• Edit your description• Add a photos / videos, coupons• Assign business categories• Ask for reviews from customers• Track your clicks– Other sources for local listings – Bing Local Listing Center, Yahoo Local,citysearch.com, yelp.com, insiderpages.com, angieslist.com, and more. 13
  13. 13. Google+ Local Claim your Local Search Listing Main Factors for Better Ranking • Claim your listing • Customize your listing • Address in the city of the search • List in the right categories • Number of citations • Linking to your webpage • Customer reviews • Keywords in business name and Places pageGo to http://www.davidmihm.com/local-search-ranking-factors.shtml for more info 14
  14. 14. Free Google ToolsAnalytics www.google.com/analyticsWebmaster Tools www.google.com/webmastersDocs docs.google.com/Alerts www.google.com/alertsToolbar www.google.com/toolbar Download then enable PageRankMore Tools www.google.com/options - Calendar, Voice, Trends, Notebook, Groups, etc. 15
  15. 15. What is Google Analytics?Google Analytics is a free tool to measure website traffic and usage.Would you like to know:• Where are your website visitors coming from?• What keywords are they using to find your site?• Which pages on your site work the best – and the worst?• How much individual products sell?• How to measure the success of your online marketing? 16
  16. 16. Setting up Google AnalyticsGoogle Analytics: Sign Up and Install Tracking Code• Sign up• Read help o http://www.google.com/support/googleanalytics/?hl=en_US• Install Analytics tracking code o http://code.google.com/apis/analytics/docs/tracking/home.html o Code is invisible on your site but should in included on all pages.Settings: Goals, Filters, and User Access• Goals – Set up goals for conversion points. o Checkout, contact form, download whitepaper, etc.• Filters - Remove your website usage from tracking.• Invite Users – Either as admin or view reports only.17
  17. 17. Other Marketing ToolsSpyfu www.spyfu.comAlexa.com Search alexa for domain. Click on Sites Linking In:Google Search Search Google.com like this: site:domain.comLinkedIn Answers www.linkedin.com/answersCoryon.com http://www.coryon.com/linkedin-marketinghttp://searchengineland.com/google-places-is-over-company- makes-google-the-center-of-gravity-for-local-search-122770 18
  18. 18. THANK YOU19

×