Introduction to Facebook for Business - Fall 2013


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Learn how to set up a business fan page on Facebook to start marketing more effectively. Learn the basics of how to improve your fan base and use Power Editor to target your best potential customers.

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Introduction to Facebook for Business - Fall 2013

  1. 1. Introduction to Facebook Coryon Redd The Accessible Expert at Internet Marketing 530-277-2940 Go to to view this presentation.
  2. 2. Facebook – The Big Picture Why Bother? • Is your market on Facebook? Is your Business Engaging? • Can you create good content? • Can you answer questions? Do you have a Strategy? • Facebook can fit into your existing marketing plan Can Facebook be an Easy Addition? • Facebook can be simple, but don’t expect much • Posts and comments can be small but should be regular Do Likes Really Matter? • Not really, unless you are marketing to them • Website traffic for offers matters most
  3. 3. What is ? • Facebook is a HUGE social network – Over 1 Billion Users • Facebook is VERY popular • Active users spend over 15 minutes daily • Key parts – Personal profiles, business and interest pages, groups, apps, sponsored advertising • Advertising and Promoted Posts 3
  4. 4. Can I use for my business? • Set up a business page • Create an editorial calendar and plan out content • Use Facebook as a place to post simple content related to your existing blogging and email marketing • Great place to research your market • Find groups, pages, places and interests • Read more - 4
  5. 5. How to advertise on • • • • Don’t be a button smasher – Boost posts carefully Focus on your best target markets Create a sales funnel that leads from Facebook to your website Use Power Editor • • Add to Chrome to advertise to very specific groups 5
  6. 6. Getting Started with a Facebook Business Page • Create a Page • From your profile go to Pages then click Create a Page • Upload Timeline Image – 851X315 pixels • Upload Profile Icon – 160X160 pixels • Read More - • Fill Out all Info – Add Sections • Study other Facebook Pages • Invite Friends to your Page 6
  7. 7. Facebook References The Basics – Facebook Help from Facebook - Pages help Facebook Marketing Bible Facebook Marketing Series from Mashable – Many good articles Article with Good Tips to Get Started – Includes Examples Facebook Marketing for Small Businesses Powerpoint with Examples of Larger Companies using Facebook 7