Internet Marketing for Fun and Profit - Sierra Commons Ignitor Fall 2013


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Learn how Google works and what it takes to be an online success. SEO, website design, social marketing and more.

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Internet Marketing for Fun and Profit - Sierra Commons Ignitor Fall 2013

  1. 1. Presented by: Coryon Redd For Sierra Commons Ignitor Course Fall 2013 View this presentation online at: 1
  2. 2. Who is Coryon Redd? CEO of & Internet Marketing – Started in 1999 Hundreds of #1 Rankings on Google Google has made a Multi-Million $$ Success Story 2
  3. 3. What is Internet Marketing? Let’s start with the basics… • Start with a persuasive website • Drive traffic from a variety of sources: Search Engines (SEO) Social Media Email Videos Paid Search Lots more options… 3
  4. 4. Where Do I Start?
  5. 5. Get to the Top of Google Why Google? • 80% of US search market • Top rankings mean you get FOUND • Great Return on Investment (ROI) • Great way to build local business Google is an 800 lb Gorilla 5
  6. 6. What’s Important to ? Google Search Results are all about Relevancy Learn More at Google’s Webmaster Guidelines • 35769 Semantic Web – Relationship to the Rest of the Web PageRank – Quality of Incoming Links Social Signals Build Your Reputation Through & Social Media 6
  7. 7. Set Goals for your Success Better Website Learn It Yourself Top Rankings on Google More Online Traffic More Business More Profit 7
  8. 8. Google Marketing for Ignitors 4 Simple Steps to SEO Keyword Research Competitor Research Website Design and Landing Pages Enter the Google Popularity Contest 8
  9. 9. Internet Marketing Glossary • • • • • • • • • • SEM / SEO – Search Engine Marketing Organic vs. Paid – PPC=Pay Per Click Keyword – One keyword or phrase Algorithm - Based on relevancy Tag –Title, headers (H1), meta tags SERP – Search Engine Results Page Google PageRank Linkjuice – External, internal links Wireframe ROI – Return On Investment See many more at 9
  10. 10. People are Searching for your Business… Right Now! What are Keywords? The Exact Ways People Search Google What are People Searching for? Google Keyword Planner and What are Target Keywords? The Most Important Keywords – Relevancy and # of Searches What does it mean for my Website? Create Keyword-Focused Landing Pages 10
  11. 11. Keyword Research Best Practices Go to Login with an email address used for a Google Adwords Account. Start searches look at related keywords then narrow down searches. Look at Local (United States) Monthly Searches. Start by looking at broad matches but narrow down to exact match. Download spreadsheet and edit in a spreadsheet program like Excel. (Filter out the crap – lots of broader less relevant terms.) Go back to keyword planner with more specific searches and download again. Create a keyword spreadsheet with groups of keywords that will be used for landing pages. 11
  12. 12. Building Landing Pages Landing pages = Focused, Keyword-Rich Content Figure Out Your Landing Pages in 4 easy Steps: 1. Are There Enough Searches? 2. Are Searches Relevant to my business? 3. Are the landing pages logical? 4. Do I have time / money to build? 12
  13. 13. What do you want your web site to do for you? • • • • 13 (Directly) sell your goods or services? Generate leads (potential sales)? (Simply) provide contact info? Build relationships with other websites
  14. 14. Class exercise What makes your business special? Brainstorm a list of competitive advantages: Years of experience Unparalleled expertise Friendly customer service – given! Quality product Attention to detail Warranty and Guarantee Discounts to qualified customers The best, the brightest, the coolest… 14
  15. 15. Website Organization Chart Request sharing with Google docs by emailing 15
  16. 16. Winning the Google Popularity Contest How does Google Crown a Winner? Incoming links and social engagement Get the Votes that Matter… Get links from quality, related websites and Not the Ones that Piss Google Off Google can smell out low quality links 16
  17. 17. Content is King Blogging, Video, Web Pages, & More 17
  18. 18. Distribution is Queen Facebook, Twitter, Linkedin, Press Releases, Blogs 18
  19. 19. SEO is your Ace in the Hole Win the Game and Make More Money 19
  20. 20. Internet Marketing Resources Resources page • • Training videos • Lots of my class presentations – SEOMoz SEO for Beginners Guide • SEMPO Learning Center • Discover what really works in optimization • Online marketing magazines / articles • • SEO Glossary • SEOMoz article about Google Algorithm factors • Nevada County Online – Expert Speakers Monthly • 20
  21. 21. Go to to learn more. (Or call me at 530-272-8602)