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Content Marketing to Save Time and Succeed Online

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Learn how to create a marketing plan that centers around your expertise and the best ways to create content that engages your audience. When you match great content with a savvy understanding of your market, you can get top Google rankings, better interaction with your social media and the popularity it takes to make money online.

This presentation was created for the monthly meeting of the Sacramento International Coaches Federation on June 11th, 2013. Coaches can show their expertise and insight to build Internet traffic while confirming the trust your clients put into your advice and guidance.

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Content Marketing to Save Time and Succeed Online

  1. 1. 1Presented by:Coryon Reddcoryonredd@coryon.comwww.linkedin.com/in/coryonreddWin the Internet Marketing Gamewith Great ContentView this presentation online at: www.secretsofsearch.com/icfpowerpoint
  2. 2. What is Internet Marketing?
  3. 3. 3Let’s Start with the Basics• Start with a persuasive website• Drive traffic from a variety of sources:Search Engines (SEO)Social MediaEmailVideosPaid SearchLots more options…
  4. 4. 6A Brief Overview ofSearch Engine Optimization4 Simple Steps to SEOKeyword ResearchCompetitor ResearchWebsite Design and Landing PagesEnter the Google Popularity Contest
  5. 5. 7How does Google Crown a Winner?Incoming links and social engagementGet the Votes that Matter…Get links from quality, related websitesNot the Ones that Piss Google OffGoogle can smell out low quality linksWinning the Google Popularity ContestGoogle is an 800 lb Gorilla
  6. 6. The lens of SEO sharpens all ofyour Internet Marketing
  7. 7. 9CEO of Batteries4less.com& Coryon.com Internet MarketingBatteries4less.com – Started in 1999Hundreds of #1 Rankings on GoogleGoogle has made Batteries4less.coma Multi-Million $$ Success StoryWho is Coryon Redd?
  8. 8. Audience FocusedCommunicationBrandingRelevant and ValuableInformative and InterestingContent Marketing is:Content Marketing isn’t:
  9. 9. Are you ready to stand out?
  10. 10. 12Marketing Strategy Starts with ContentGoals of Content Marketing:Educate and EntertainLink Bait for SEOBuild Trust and RelationshipsAnswer QuestionsBrandingGenerate Traffic, Leads and Sales
  11. 11. Find Your Audience, Plan Your ContentWho’s Your Audience?Fish Where the Fish AreBrainstorm Interesting TopicsKeyword ResearchSurvey CustomersSocial Listening ToolsGoogle Alerts, Topsy.com, SocialMention.comCheck out:http://econsultancy.com/us/blog/11422-19-tools-to-improve-your-content-marketing-strategy
  12. 12. Make your Blog the Hubof your Online Marketing
  13. 13. Spread the WordBlogger OutreachAnswer Questions in ForumsRSS DirectoriesPress ReleasesSocial Media• Facebook, Twitter, Linkedin, etc.
  14. 14. Content Creation vs. Content CurationSource: http://pinterest.com/coryonredd/infographics/
  15. 15. Case Study: Findinghappiness.comSource: Findinghappiness.com/blog/
  16. 16. Goals for FindingHappiness.comEducate and EntertainBuild Audience and Website TrafficIntegrated Marketing• Website, email, social media, SEOCreate and Share Great ContentBrandingSEO Focus Towards Top Keywords• Finding happiness, how to be happy, etc.
  17. 17. Editorial Calendar (Oh no, it’s a spreadsheet)
  18. 18. Editorial Calendar (Oh no, still a spreadsheet)
  19. 19. Guest Blog Led to Hundreds of New SignupsSource: tinybuddha.com/blog/make-a-tough-situation-good-one-question-that-changes-everything/
  20. 20. Create FocusTarget Your MarketPlan ContentMeasurement=Simplified MarketingThe Big Picture
  21. 21. Don’t GetOverwhelmed
  22. 22. SimplifyYour Marketing
  23. 23. 25Content is KingBlogging, Video, Web Pages, & More
  24. 24. 26Distribution is QueenFacebook, Twitter, Linkedin, Press Releases, Blogs
  25. 25. 27SEO is your Ace in the HoleWin the Game and Make More Money
  26. 26. Go to Coryon.com to Learn More

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