Content Marketing to Save Time and Succeed Online

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Learn how to create a marketing plan that centers around your expertise and the best ways to create content that engages your audience. When you match great content with a savvy understanding of your market, you can get top Google rankings, better interaction with your social media and the popularity it takes to make money online.

This presentation was created for the monthly meeting of the Sacramento International Coaches Federation on June 11th, 2013. Coaches can show their expertise and insight to build Internet traffic while confirming the trust your clients put into your advice and guidance.

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  • Let’s stop here a moment and make sure we are clear on what I mean by Internet marketing.
  • When you look at Internet marketing are you seeing this? Some of you might feel like this... wondering how you can ever understand this or become successful in this intricate web but........Redo graphic and include overwhelmed, if you can find this exact one or similar it’s fine to leave as is.
  • Don't fear. When you understand the concepts I'll be sharing with you you'll learn how the internet creates many directions of opportunity.
  • Image idea – Maybe magnifying glass over social website icons with Google logo in the middle. Outside of icons blurry.
  • Ties together Editorial, marketing, PR, SEO and social
  • I would have picked a swan among the ducks but a goose is quite nice too.
  • Niche marketing – Where’s your market?Keyword research – Google Keyword Tool and Google Trendshttp://www.google.com/trends/explore#q=content%20marketing&geo=US&cmpt=qSurvey customersSocial listening toolsTopsy.comLittlebird.comGoogle AlertsGoogle Search
  • You don’t have to be the best writer in the world to create contentShow your expertise with what you think is interesting and worth sharing
  • http://findinghappiness.com/inspire-me-today/Lifehacker.com, Tinybuddha.com
  • http://en.wikipedia.org/wiki/Awareness_days
  • http://findinghappiness.com/inspire-me-today/Lifehacker.com, Tinybuddha.com
  • Someone on the beach with a cocktail is better than a dead dog.Lets add one more- RELAX! The purpose of setting up solid seo is to spend less time finding and pitching to prospects. The one's who need you can find you. Now it's your main responsibility to make sure you serve them well and keep em coming back but in order to do that- take care of yourself by taking a little time for yourself.Thank you everyone!
  • Content Marketing to Save Time and Succeed Online

    1. 1. 1Presented by:Coryon Reddcoryonredd@coryon.comwww.linkedin.com/in/coryonreddWin the Internet Marketing Gamewith Great ContentView this presentation online at: www.secretsofsearch.com/icfpowerpoint
    2. 2. What is Internet Marketing?
    3. 3. 3Let’s Start with the Basics• Start with a persuasive website• Drive traffic from a variety of sources:Search Engines (SEO)Social MediaEmailVideosPaid SearchLots more options…
    4. 4. 6A Brief Overview ofSearch Engine Optimization4 Simple Steps to SEOKeyword ResearchCompetitor ResearchWebsite Design and Landing PagesEnter the Google Popularity Contest
    5. 5. 7How does Google Crown a Winner?Incoming links and social engagementGet the Votes that Matter…Get links from quality, related websitesNot the Ones that Piss Google OffGoogle can smell out low quality linksWinning the Google Popularity ContestGoogle is an 800 lb Gorilla
    6. 6. The lens of SEO sharpens all ofyour Internet Marketing
    7. 7. 9CEO of Batteries4less.com& Coryon.com Internet MarketingBatteries4less.com – Started in 1999Hundreds of #1 Rankings on GoogleGoogle has made Batteries4less.coma Multi-Million $$ Success StoryWho is Coryon Redd?
    8. 8. Audience FocusedCommunicationBrandingRelevant and ValuableInformative and InterestingContent Marketing is:Content Marketing isn’t:
    9. 9. Are you ready to stand out?
    10. 10. 12Marketing Strategy Starts with ContentGoals of Content Marketing:Educate and EntertainLink Bait for SEOBuild Trust and RelationshipsAnswer QuestionsBrandingGenerate Traffic, Leads and Sales
    11. 11. Find Your Audience, Plan Your ContentWho’s Your Audience?Fish Where the Fish AreBrainstorm Interesting TopicsKeyword ResearchSurvey CustomersSocial Listening ToolsGoogle Alerts, Topsy.com, SocialMention.comCheck out:http://econsultancy.com/us/blog/11422-19-tools-to-improve-your-content-marketing-strategy
    12. 12. Make your Blog the Hubof your Online Marketing
    13. 13. Spread the WordBlogger OutreachAnswer Questions in ForumsRSS DirectoriesPress ReleasesSocial Media• Facebook, Twitter, Linkedin, etc.
    14. 14. Content Creation vs. Content CurationSource: http://pinterest.com/coryonredd/infographics/
    15. 15. Case Study: Findinghappiness.comSource: Findinghappiness.com/blog/
    16. 16. Goals for FindingHappiness.comEducate and EntertainBuild Audience and Website TrafficIntegrated Marketing• Website, email, social media, SEOCreate and Share Great ContentBrandingSEO Focus Towards Top Keywords• Finding happiness, how to be happy, etc.
    17. 17. Editorial Calendar (Oh no, it’s a spreadsheet)
    18. 18. Editorial Calendar (Oh no, still a spreadsheet)
    19. 19. Guest Blog Led to Hundreds of New SignupsSource: tinybuddha.com/blog/make-a-tough-situation-good-one-question-that-changes-everything/
    20. 20. Create FocusTarget Your MarketPlan ContentMeasurement=Simplified MarketingThe Big Picture
    21. 21. Don’t GetOverwhelmed
    22. 22. SimplifyYour Marketing
    23. 23. 25Content is KingBlogging, Video, Web Pages, & More
    24. 24. 26Distribution is QueenFacebook, Twitter, Linkedin, Press Releases, Blogs
    25. 25. 27SEO is your Ace in the HoleWin the Game and Make More Money
    26. 26. Go to Coryon.com to Learn More

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