CORY-ANN JOSEPHHow Content Strategy can          get you a date
PlanningCreationApprovalMigrationPublicationMaintena
PlanningCreationApprovalMigrationPublicationMaintena
Usage Lifecycle   http://bokardo.com/archives/designing-for-the-social-web-the-usage-
Online datingLifecycle   http://bokardo.com/archives/designing-for-the-social-web-the-usage-
1. Profile2.Messages/chats3. The Google
http://xkcd.com/1124/
Gym/sports/keeping fit= 36%Sense of humour =32%Easy Going/Laid Back
Caleb                Lane,                Male model                (fyi… not                from dublin)http://lulalulera...
http://www.beccaclason.com/Should-I-Text-Him-Flowchart
http://www.theproducersperspective.com/wp-
http://www.tbseblog.com/2011/04/19/awkward-moves-handshake-
finhttp://www.bentoelmild.com/wp-content/uploads/2012/07/black-labrador-retriever-puppy-dog-face-paws-
How Content Strategy can get you a date - Defuse Dublin 2012
How Content Strategy can get you a date - Defuse Dublin 2012
How Content Strategy can get you a date - Defuse Dublin 2012
How Content Strategy can get you a date - Defuse Dublin 2012
How Content Strategy can get you a date - Defuse Dublin 2012
How Content Strategy can get you a date - Defuse Dublin 2012
How Content Strategy can get you a date - Defuse Dublin 2012
How Content Strategy can get you a date - Defuse Dublin 2012
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How Content Strategy can get you a date - Defuse Dublin 2012

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Not sure what content strategy is? Don't care? Hopefully this talk will change your mind...

Forget boring case studies - instead I'll be looking at content strategy in the real world, particularly an area near and dear to my (and maybe your) heart - online dating!

From a year in the wilds of Plenty of Fish and OkCupid, find out what on earth we content strategists do, why it matters, and most importantly how it can help you get to first base.

Published in: Economy & Finance
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  • Ok so I’m hoping that this slide totally legitimises the other 19, which are basically straight out gossip. As you can see – content strategy is more than web, and it’s more than copy – it spans the whole spectrum, how to get from nothing to something. It’s much more helpful if you think of it like a discipline, rather than a job title.
  • Ok so I’m hoping that this slide totally legitimises the other 19, which are basically straight out gossip. As you can see – content strategy is more than web, and it’s more than copy – it spans the whole spectrum, how to get from nothing to something. It’s much more helpful if you think of it like a discipline, rather than a job title.
  • How Content Strategy can get you a date - Defuse Dublin 2012

    1. 1. CORY-ANN JOSEPHHow Content Strategy can get you a date
    2. 2. PlanningCreationApprovalMigrationPublicationMaintena
    3. 3. PlanningCreationApprovalMigrationPublicationMaintena
    4. 4. Usage Lifecycle http://bokardo.com/archives/designing-for-the-social-web-the-usage-
    5. 5. Online datingLifecycle http://bokardo.com/archives/designing-for-the-social-web-the-usage-
    6. 6. 1. Profile2.Messages/chats3. The Google
    7. 7. http://xkcd.com/1124/
    8. 8. Gym/sports/keeping fit= 36%Sense of humour =32%Easy Going/Laid Back
    9. 9. Caleb Lane, Male model (fyi… not from dublin)http://lulalulerasworld.blogspot.ie/2011/02/caleb-lane.html
    10. 10. http://www.beccaclason.com/Should-I-Text-Him-Flowchart
    11. 11. http://www.theproducersperspective.com/wp-
    12. 12. http://www.tbseblog.com/2011/04/19/awkward-moves-handshake-
    13. 13. finhttp://www.bentoelmild.com/wp-content/uploads/2012/07/black-labrador-retriever-puppy-dog-face-paws-

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