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How Content Strategy can get you a date - Defuse Dublin 2012

Not sure what content strategy is? Don't care? Hopefully this talk will change your mind...

Forget boring case studies - instead I'll be looking at content strategy in the real world, particularly an area near and dear to my (and maybe your) heart - online dating!

From a year in the wilds of Plenty of Fish and OkCupid, find out what on earth we content strategists do, why it matters, and most importantly how it can help you get to first base.

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How Content Strategy can get you a date - Defuse Dublin 2012

  1. 1. CORY-ANN JOSEPHHow Content Strategy can get you a date
  2. 2. PlanningCreationApprovalMigrationPublicationMaintena
  3. 3. PlanningCreationApprovalMigrationPublicationMaintena
  4. 4. Usage Lifecycle http://bokardo.com/archives/designing-for-the-social-web-the-usage-
  5. 5. Online datingLifecycle http://bokardo.com/archives/designing-for-the-social-web-the-usage-
  6. 6. 1. Profile2.Messages/chats3. The Google
  7. 7. http://xkcd.com/1124/
  8. 8. Gym/sports/keeping fit= 36%Sense of humour =32%Easy Going/Laid Back
  9. 9. Caleb Lane, Male model (fyi… not from dublin)http://lulalulerasworld.blogspot.ie/2011/02/caleb-lane.html
  10. 10. http://www.beccaclason.com/Should-I-Text-Him-Flowchart
  11. 11. http://www.theproducersperspective.com/wp-
  12. 12. http://www.tbseblog.com/2011/04/19/awkward-moves-handshake-
  13. 13. finhttp://www.bentoelmild.com/wp-content/uploads/2012/07/black-labrador-retriever-puppy-dog-face-paws-

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