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Using Social Media for Advocacy and Social Change


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This presentation was delivered at a Youth Conference. The topic was "Using Social Media for Advocacy and Social Change."

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Using Social Media for Advocacy and Social Change

  1. 1. Using Social Media for Advocacy and Social Change So many people How can I use blogging? Corve DaCosta November 2010
  2. 2. What is Social Media? Forms of media that allow users to interact with each other. It’s highly accessible and enables user-made content.
  3. 3. Yesterday…
  4. 4. Today...
  5. 5. Today... According to  There are 15.1 million blogs hosted on as of November 2010.  According to Quantcast, over 260 million people worldwide visit one or more blogs every month, and they view over 2.3 billion pages on those blogs each month.  users publish about 500,000 new posts on an average day (and their readers leave 400,000 new comments every day).
  6. 6. What is a blog?  A blog (a contraction of the term "web log") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Source: Wikipedia
  7. 7. Guidelines for a Successful Blog  Build content  Engage readers  Write well
  8. 8. Guidelines for a Successful Blog  Remain current  Maximize on social media  Be ‘buzz-worthy’
  9. 9.  Presentation  Time & Frequency
  10. 10. Case Study:
  11. 11. Blog Action Day 2010
  12. 12. Blog Action Day 2010
  13. 13. Blog Action Day 2010: Jamaipanese
  14. 14. Case Study: Jamaican LGBTQ Blog
  15. 15. Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand. ~ Chinese Proverb
  16. 16. Success Story
  17. 17. Newspaper Cartoon
  18. 18. Tavi Gevinson
  19. 19. Blog Platforms
  20. 20. Leave a comment…
  21. 21. Activity  Youth impacting society
  22. 22. Contact Information Corve DaCosta Twitter: @corvedacosta 876.890.4825