Gentrified Media Solutions
Cortez R. Brockington
Integrated Marketing Communication
Client: Vemma Nutrition
Networking Marketing With Health and Wellness
September 14, 2013
Slogan:Understand what you have to get
what you want.
Vemma Nutrition is a progressive networking
company who is on a mission to make a positive difference
in the lives of families. Vemma and its network marketing
opportunity provide a formulated and proven business plan
that can be easily duplicated. The Vemma business model
provides its brand partners with a plan of action that has
been formulated for building a successful network
marketing business, which has been proven many times
over, Vemma Nutrition is able sustain high levels of morale
and professionalism throughout its organization.
A large number of young adults from a younger generation are
victims of a recessed economy and lagging workforce
The problem is that there aren’t many options for this group of
over-educated underemployed students, grads, and professionals. The
business climate of Corporate America does not currently propose many
models that fit the young market. Instead, this young market has to fit into
these business models.
Student loan debt is approaching the 1 trillion dollar mark,
placing this category of debt in the number one spot above credit card
debt, which was previously the largest debt in the world.
Every conventional business is looking for ways to cut through
ad clutter and making room for more effective advertising.
Vemma Nutrition offers a solution, a plan B designed to
educate the graduates and professionals on how to reconnect with their
dreams and aspiration by helping them to create their own economy.
The Vemma Company believes to get something different, you have to
open your mind and do something different. BK Boreyko, Founder and
CEO of Vemma Nutrition, is committed to helping people live the lives
that they deserve. BK Boreyko started Vemma Nutrition with this very
mission in mind. Boreyko devotes the Vemma Nutrition advertising
budget to the brand partners who vows to crusade the Vemma mission
and promoting the Vemma opportunity. BK Boreyko, and sisters Karen
and Lauren Boreyko, started the Vemma Company in 2004. Vemma is
a company that was started by three professionals of the network
marketing industry. Placing constant emphasis on personal
development and helping people to duplicate success is not uncommon
for these founders. Vemma owns a state-of-the-art liquid manufacturing
facility that is based in Tempe, Arizona. Vemma’s liquid manufacturing
facility has earned an authoritative reputation in its industry and
currently works with numerous nutraceutical and beverage clients
providing them with liquid fulfillment solutions as well. The Vemma
founders are devoted to carrying on their parent’s legacy of living in the
most philanthropic way.
Vemma is widely respected by its target market and brand partners. The Vemma
Company has worked really hard to earn a level of respect and pride that people feel whenever
the name is mentioned in the MLM community.
These efforts are very effective primarily because the Dottie Boreyko Foundation is
an endorser and supporter of Health Corps, which is, a unique research laboratory founded by
Oprah’s Dr. Mehmet Oz. whose goal is to research and find the underlying causes of obesity.
This single partnership alone has given the Vemma Nutrition Company a newly found respect in
the health and wellness community
The current goal of this company is to help people all over the world break free of
the employee mindset. The Vemma Nutrition Company is achieving this goal by helping people
become healthy while teaching them how to build a business and a residual income which gives
them a foundation and starting point to building their lifelong dreams and aspirations.
The more awareness that is created about the Vemma brand and its products
means more people can be rescued from a crumbling work force and a recessed economy.
Rescuing people from a recessed economy means helping the target market build a
recession proof income. This idea helps the Vemma Nutrition Company move their goal forward
The Vemma Nutrition Company sells all of its products
directly to its consumers. There are no intermediaries used to sell
its product whatsoever. The pricing for the products are very
reasonable considering the fact that the Vemma Nutritional
Company offers the world most premium liquid nutrition. Vemma
offers its consumers an opportunity to partner with the company
and build a business promoting a clinically studied product that
has made an impact in the health and wellness market. That is
crucial to the health of all people.
The Multilevel Marketing Binary compensation
plans and structures are often classified as pyramid and
Ponzi Schemes. The fact that CEO BK Boreyko decided to
use this method of marketing and promotion instead of
classic models raised many flags automatically. The fact
is, BK Boreyko genuinely finds peace in helping people get
to the next level in life health-wise as well as financially.
Boreyko believed that it would benefit his company and so
many people around the world by choosing not to spend
millions of dollars per year on marketing and advertising
but to invest it into everyday people who could use the
One stop shopping is a phenomenon that
continues to flourish in health and wellness and so many
other markets. Vemma’s physician formulated formula, is
the most complete liquid nutrition around today. Because
this is a fact, today the Vemma formula is the one stop
shop option in the health and wellness segment of
business. The Internet provides for this business an array
of options to market this business with a countless number
of resources that can be used to leverage the Vemma
The Vemma Nutrition Company is a company that widely
markets a newly formulated energy drink called “Verve”.
The energy drink industry is a multibillion-dollar industry.
However, the competition in this market has well
developed relationships with retailers around the globe.
Although Verve is the only healthy liquid energy source on
the market, it has its challenges because it has not yet
become a household name like many of its competitors.
Until “Verve” and the Vemma opportunity is thoroughly
introduced to the world, and people are educated about
what is really happening to their bodies, the products of the
competitors in retail stores will continue to prevail.
The use of social media and blogging provides a simple way to measure
ROI. Being able to actively discuss the Vemma Nutrition products and
opportunity is used as an assistant in answering questions that will
identify styles, preferences, and individuality of person to person in this
group. Learning how to attract this segment via social media and
traditional advertising will aid in driving traffic, as it is clear that effectively
marketing to this group requires an integrated marketing communication
plan that will reach them through the use of social media and mobile
marketing, combining content marketing and traditional advertising, with a
definite bias to Content marketing.
The top three determining questions that were researched extensively
and answered are, (A) why should network marketing be important to
Generation Y? (B) How much growth exists in the multilevel marketing
Industry? Answering these two questions has answered question of what
marketing plan will have the largest reach. Which is helps to form an
effective calculation of what the efficacy of the traditional marketing and
advertising models in the future of Corporate America.
Identifying the Segment
-Energy Drink with Nutritional Value
-Beneficial to Fitness and Health
-A energy beverage that’s fun and trendy
-Beverage that stands out in the crowd
- Adventurous, Ambitious, and Achievers
Gaining the Segments Attention
- Easy to start and build business model
- High levels of differentiation in identical
- Little competition in the particular area of the
Recent College Grads
At least two years of college.
African American Male and Female
Health and Fitness conscious
Buyer Persona #1
Danielle, 24, Los Angeles
African-American, Generation Y
Just moving into her first apartment with her two
Personal income: $35,000
-Loves to have fun
-Motivated by achievement and self-expression
-Success is defined by money
-Into stylish products that she can not afford
-Job and not a career
-Sees shopping as a social activity
-Puts a great deal of energy and exercise and
-Loves Pop Music
-Loves Coca Cola, Red Bull, Athletes and being
Buyer Persona #2
• Jonathan, 24, Atlanta,
• African-American, Generation Y
• Single professional
• Certified Master Personal Trainer at LA Fitness (Part Time)
• Personal Income $37,000
• Grad Student
• Runs 5 miles every morning
• Spends a high amount on fashion, entertainment and
• Fitness and Health Conscious
• Loves drinking beer with “Home boys”
• Into tattoos and Hip Hop music
• Prefers to go to a night club to have drinks and meet women
• Loves all kinds of mix drinks that features energy drink
One stop shopping is a phenomenon that continues to flourish in
health and wellness and so many other markets. Vemma’s
physician formulated formula, is the most complete liquid nutrition
around today. Because this is a fact, today the Vemma formula is
the one stop shop option in the health and wellness segment of
business. The Internet provides for Network Marketing Industry
an array of options to market this business with a countless
number of resources such as social networking platforms that
taps into another sector called Social Network Marketing.
Unique Selling Proposition
Gentrified Media Solutions Presents "Vemma Nutrition's Network
Marketing With Health And Wellness Campaign" which features
an opportunity to join one of the only industries that offers an
opportunity to start you very first marketing business that requires
little to no start up capital and extremely low overhead costs.
Build a multimillion-dollar company marketing a clinically studied
and physician formulated health and wellness products.
Amway offers a wide variety of products that includes
products from the health and wellness market, products
from bath and beauty as well as home cleaning products.
Amway has been in business 53 years with Melaleuca
coming in place number two.
To the 54% of college graduates who are
unemployed and underemployed, Vemma
Nutrition is a Progressive Network marketing
company that offers a solution to all of your
health and financial problems. Start and build a
business marketing the world's only healthy
energy drinks and liquid antioxidants.
Radiant and Rich typeface and color designs
formulated to attract peoples attention while
relaxing them with cool classy advertisings,
presentations, and seminars. A Gracious,
Sophisticated, and simple disposition is what this
campaign will be recognized for.
Media Flow Chart
Word of Mouth
Vemma brand partners will promote all Vemma events and seminars
Gentrified Media Solutions will hire a guerilla market (street team) to
advertise the Vemma events on the street.
Gentrified Media solutions will incorporate a social media campaign 5000
that will reach the target market through social platforms like:
Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Google Plus,
Free Information Pamphlets featuring real written testimonials from Vemma
Brand Partners and customers
Mailed and digital advice bulletins