Gentrified Media Solutions
Cortez R. Brockington
Integrated Marketing Communication
Client: Vemma Nutrition
Campaign:
Netw...
Introduction
Vemma Nutrition is a progressive networking
company who is on a mission to make a positive difference
in the ...
Problem Statement
A large number of young adults from a younger generation are
victims of a recessed economy and lagging w...
Organizational Background
The Vemma Company believes to get something different, you have to
open your mind and do somethi...
Communications Analysis
Vemma is widely respected by its target market and brand partners. The Vemma
Company has worked re...
Vemma Strengths 
The Vemma Nutrition Company sells all of its products
directly to its consumers. There are no intermediar...
Vemma Weakness
The Multilevel Marketing Binary compensation
plans and structures are often classified as pyramid and
Ponzi...
Vemma Opportunity 
One stop shopping is a phenomenon that
continues to flourish in health and wellness and so many
other m...
Vemma Threats
The Vemma Nutrition Company is a company that widely
markets a newly formulated energy drink called “Verve”....
Primary Research 
The use of social media and blogging provides a simple way to measure
ROI. Being able to actively discus...
Identifying the Segment
Physiological Needs
-Energy Drink with Nutritional Value
-Beneficial to Fitness and Health
Social ...
Gaining the Segments Attention
- Easy to start and build business model
- High levels of differentiation in identical
mark...
Target Market
Recent College Grads
At least two years of college.
Business Professionals
African American Male and Female
...
Buyer Persona #1
Danielle, 24, Los Angeles
African-American, Generation Y
Single Professional
Just moving into her first a...
Buyer Persona #2
• Jonathan, 24, Atlanta,
• African-American, Generation Y
• Single professional
• Certified Master Person...
Opportunity/Product Features 
One stop shopping is a phenomenon that continues to flourish in
health and wellness and so m...
Unique Selling Proposition
Gentrified Media Solutions Presents "Vemma Nutrition's Network
Marketing With Health And Wellne...
Competition
Amway offers a wide variety of products that includes
products from the health and wellness market, products
f...
Support Statement
To the 54% of college graduates who are
unemployed and underemployed, Vemma
Nutrition is a Progressive N...
Tone
Radiant and Rich typeface and color designs
formulated to attract peoples attention while
relaxing them with cool cla...
Media Flow Chart
Word of Mouth
Vemma brand partners will promote all Vemma events and seminars
Gentrified Media Solutions ...
Media Schedule 
M
edia
S
chedule
C
ontinued
Advertising Budget
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Gentrified Media Solution Client: Vemma Nutrition

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Gentrified Media Solution Client: Vemma Nutrition

  1. 1. Gentrified Media Solutions Cortez R. Brockington Integrated Marketing Communication Client: Vemma Nutrition Campaign: Networking Marketing With Health and Wellness September 14, 2013 Slogan:Understand what you have to get what you want.
  2. 2. Introduction Vemma Nutrition is a progressive networking company who is on a mission to make a positive difference in the lives of families. Vemma and its network marketing opportunity provide a formulated and proven business plan that can be easily duplicated. The Vemma business model provides its brand partners with a plan of action that has been formulated for building a successful network marketing business, which has been proven many times over, Vemma Nutrition is able sustain high levels of morale and professionalism throughout its organization.
  3. 3. Problem Statement A large number of young adults from a younger generation are victims of a recessed economy and lagging workforce The problem is that there aren’t many options for this group of over-educated underemployed students, grads, and professionals. The business climate of Corporate America does not currently propose many models that fit the young market. Instead, this young market has to fit into these business models. Student loan debt is approaching the 1 trillion dollar mark, placing this category of debt in the number one spot above credit card debt, which was previously the largest debt in the world. Every conventional business is looking for ways to cut through ad clutter and making room for more effective advertising. Vemma Nutrition offers a solution, a plan B designed to educate the graduates and professionals on how to reconnect with their dreams and aspiration by helping them to create their own economy.
  4. 4. Organizational Background The Vemma Company believes to get something different, you have to open your mind and do something different. BK Boreyko, Founder and CEO of Vemma Nutrition, is committed to helping people live the lives that they deserve. BK Boreyko started Vemma Nutrition with this very mission in mind. Boreyko devotes the Vemma Nutrition advertising budget to the brand partners who vows to crusade the Vemma mission and promoting the Vemma opportunity. BK Boreyko, and sisters Karen and Lauren Boreyko, started the Vemma Company in 2004. Vemma is a company that was started by three professionals of the network marketing industry. Placing constant emphasis on personal development and helping people to duplicate success is not uncommon for these founders. Vemma owns a state-of-the-art liquid manufacturing facility that is based in Tempe, Arizona. Vemma’s liquid manufacturing facility has earned an authoritative reputation in its industry and currently works with numerous nutraceutical and beverage clients providing them with liquid fulfillment solutions as well. The Vemma founders are devoted to carrying on their parent’s legacy of living in the most philanthropic way.
  5. 5. Communications Analysis Vemma is widely respected by its target market and brand partners. The Vemma Company has worked really hard to earn a level of respect and pride that people feel whenever the name is mentioned in the MLM community. These efforts are very effective primarily because the Dottie Boreyko Foundation is an endorser and supporter of Health Corps, which is, a unique research laboratory founded by Oprah’s Dr. Mehmet Oz. whose goal is to research and find the underlying causes of obesity. This single partnership alone has given the Vemma Nutrition Company a newly found respect in the health and wellness community The current goal of this company is to help people all over the world break free of the employee mindset. The Vemma Nutrition Company is achieving this goal by helping people become healthy while teaching them how to build a business and a residual income which gives them a foundation and starting point to building their lifelong dreams and aspirations. The more awareness that is created about the Vemma brand and its products means more people can be rescued from a crumbling work force and a recessed economy. Rescuing people from a recessed economy means helping the target market build a recession proof income. This idea helps the Vemma Nutrition Company move their goal forward tremendously.
  6. 6. Vemma Strengths  The Vemma Nutrition Company sells all of its products directly to its consumers. There are no intermediaries used to sell its product whatsoever. The pricing for the products are very reasonable considering the fact that the Vemma Nutritional Company offers the world most premium liquid nutrition. Vemma offers its consumers an opportunity to partner with the company and build a business promoting a clinically studied product that has made an impact in the health and wellness market. That is crucial to the health of all people.
  7. 7. Vemma Weakness The Multilevel Marketing Binary compensation plans and structures are often classified as pyramid and Ponzi Schemes. The fact that CEO BK Boreyko decided to use this method of marketing and promotion instead of classic models raised many flags automatically. The fact is, BK Boreyko genuinely finds peace in helping people get to the next level in life health-wise as well as financially. Boreyko believed that it would benefit his company and so many people around the world by choosing not to spend millions of dollars per year on marketing and advertising but to invest it into everyday people who could use the opportunity.
  8. 8. Vemma Opportunity  One stop shopping is a phenomenon that continues to flourish in health and wellness and so many other markets. Vemma’s physician formulated formula, is the most complete liquid nutrition around today. Because this is a fact, today the Vemma formula is the one stop shop option in the health and wellness segment of business. The Internet provides for this business an array of options to market this business with a countless number of resources that can be used to leverage the Vemma business.
  9. 9. Vemma Threats The Vemma Nutrition Company is a company that widely markets a newly formulated energy drink called “Verve”. The energy drink industry is a multibillion-dollar industry. However, the competition in this market has well developed relationships with retailers around the globe. Although Verve is the only healthy liquid energy source on the market, it has its challenges because it has not yet become a household name like many of its competitors. Until “Verve” and the Vemma opportunity is thoroughly introduced to the world, and people are educated about what is really happening to their bodies, the products of the competitors in retail stores will continue to prevail.
  10. 10. Primary Research  The use of social media and blogging provides a simple way to measure ROI. Being able to actively discuss the Vemma Nutrition products and opportunity is used as an assistant in answering questions that will identify styles, preferences, and individuality of person to person in this group. Learning how to attract this segment via social media and traditional advertising will aid in driving traffic, as it is clear that effectively marketing to this group requires an integrated marketing communication plan that will reach them through the use of social media and mobile marketing, combining content marketing and traditional advertising, with a definite bias to Content marketing. The top three determining questions that were researched extensively and answered are, (A) why should network marketing be important to Generation Y? (B) How much growth exists in the multilevel marketing Industry? Answering these two questions has answered question of what marketing plan will have the largest reach. Which is helps to form an effective calculation of what the efficacy of the traditional marketing and advertising models in the future of Corporate America.
  11. 11. Identifying the Segment Physiological Needs -Energy Drink with Nutritional Value -Beneficial to Fitness and Health Social Needs -A energy beverage that’s fun and trendy -Beverage that stands out in the crowd Personality Needs - Adventurous, Ambitious, and Achievers
  12. 12. Gaining the Segments Attention - Easy to start and build business model - High levels of differentiation in identical market - Little competition in the particular area of the market
  13. 13. Target Market Recent College Grads At least two years of college. Business Professionals African American Male and Female Ages 17-25 Health and Fitness conscious Physically active
  14. 14. Buyer Persona #1 Danielle, 24, Los Angeles African-American, Generation Y Single Professional Just moving into her first apartment with her two best friends Personal income: $35,000 -College Graduate -Loves to have fun -Trendy -Motivated by achievement and self-expression -Success is defined by money -Into stylish products that she can not afford -Job and not a career -Sees shopping as a social activity -Puts a great deal of energy and exercise and -Loves Pop Music -Loves Coca Cola, Red Bull, Athletes and being entertained
  15. 15. Buyer Persona #2 • Jonathan, 24, Atlanta, • African-American, Generation Y • Single professional • Certified Master Personal Trainer at LA Fitness (Part Time) • Personal Income $37,000 • Grad Student • Runs 5 miles every morning • Trendsetter • Spends a high amount on fashion, entertainment and socializing • Fitness and Health Conscious • Loves drinking beer with “Home boys” • Into tattoos and Hip Hop music • Prefers to go to a night club to have drinks and meet women • Loves all kinds of mix drinks that features energy drink beverages
  16. 16. Opportunity/Product Features  One stop shopping is a phenomenon that continues to flourish in health and wellness and so many other markets. Vemma’s physician formulated formula, is the most complete liquid nutrition around today. Because this is a fact, today the Vemma formula is the one stop shop option in the health and wellness segment of business. The Internet provides for Network Marketing Industry an array of options to market this business with a countless number of resources such as social networking platforms that taps into another sector called Social Network Marketing.
  17. 17. Unique Selling Proposition Gentrified Media Solutions Presents "Vemma Nutrition's Network Marketing With Health And Wellness Campaign" which features an opportunity to join one of the only industries that offers an opportunity to start you very first marketing business that requires little to no start up capital and extremely low overhead costs. Build a multimillion-dollar company marketing a clinically studied and physician formulated health and wellness products.
  18. 18. Competition Amway offers a wide variety of products that includes products from the health and wellness market, products from bath and beauty as well as home cleaning products. Amway has been in business 53 years with Melaleuca coming in place number two.
  19. 19. Support Statement To the 54% of college graduates who are unemployed and underemployed, Vemma Nutrition is a Progressive Network marketing company that offers a solution to all of your health and financial problems. Start and build a business marketing the world's only healthy energy drinks and liquid antioxidants.
  20. 20. Tone Radiant and Rich typeface and color designs formulated to attract peoples attention while relaxing them with cool classy advertisings, presentations, and seminars. A Gracious, Sophisticated, and simple disposition is what this campaign will be recognized for.
  21. 21. Media Flow Chart Word of Mouth Vemma brand partners will promote all Vemma events and seminars Gentrified Media Solutions will hire a guerilla market (street team) to advertise the Vemma events on the street. Social Media Gentrified Media solutions will incorporate a social media campaign 5000 that will reach the target market through social platforms like: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Google Plus, and Vine Print Monthly Newsletter Digital Flyers Physical Flyers Free Information Pamphlets featuring real written testimonials from Vemma Brand Partners and customers Press Release Mailed and digital advice bulletins
  22. 22. Media Schedule 
  23. 23. M edia S chedule C ontinued
  24. 24. Advertising Budget

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