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Faire du e-commerce en France avec WordPress

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Comment faire du e-commerce en France avec WordPress ?

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Faire du e-commerce en France avec WordPress

  1. 1. FAIRE DU e-Commerce EN FRANCE AVEC WordPress
  2. 2. Rémi CORSONNinjineer @ Automattic | WooCommerce remicorson.com @remicorson GitHub: corsonr
  3. 3. #1 L'ETAT DU E-COMMERCE EN FRANCE
  4. 4. LES CYBERACHETEURS
  5. 5. EN 2005 13,9 MILLIONS 55% DES INTERNAUTES
  6. 6. EN 2010 26,4 MILLIONS 72% DES INTERNAUTES
  7. 7. EN 2015 34,7 MILLIONS 78% DES INTERNAUTES
  8. 8. EN 2016 36 MILLIONS 80% DES INTERNAUTES
  9. 9. LES CATÉGORIES DE PRODUITS LES PLUS ACHETÉES
  10. 10. HABILLEMENT CHAUSSURES MODE LINGERIE
  11. 11. 48%
  12. 12. VOYAGE TOURISMEHors billets de train
  13. 13. 42%
  14. 14. PRODUITS CULTURELS
  15. 15. 38%
  16. 16. BEAUTÉ SANTÉ
  17. 17. 32%
  18. 18. PRODUITS TECHNIQUES
  19. 19. 31%
  20. 20. LES COMPORTEMENTS D'ACHAT
  21. 21. 34% DES INTERNAUTES ONT ACHETÉ VIA DES MARKETPLACE au cours des 6 derniers mois
  22. 22. 46%DES INTERNAUTES ONT ACHETÉ DEPUIS LA FRANCE À L'ÉTRANGER
  23. 23. 60% DES INTERNAUTES ONT ACHETÉ OU VENDU SUR UN SITE C2C au cours des 6 derniers mois
  24. 24. 57%DES CYBERACHETEURS ONT DÉJÀ AUGMENTÉ LE MONTANT DU PANIER POUR BÉNÉFICIER DE LIVRAISON GRATUITE
  25. 25. LE WEB2STORE
  26. 26. 69% DES ACHETEURS EN MAGASIN SE SONT DÉJÀ RENSEIGNÉS SUR INTERNET AU PRÉALABLE
  27. 27. 53% DES MOBINAUTES ONT DÉJÀ UTILISÉ LEUR SMARTPHONE EN MAGASIN
  28. 28. LE STORE2WEB
  29. 29. 52% DES CYBERACHETEURS SE SONT RENDU EN MAGASIN AVANT UN ACHAT SUR INTERNET
  30. 30. 43% DES CYBERACHETEURS SE SONT RENSEIGNÉ EN MAGASIN AVANT D'ACHETER SUR INTERNET
  31. 31. SITES LES + VISITÉS 1. AMAZON 15M (31.6%) 2. CDISCOUNT 10.8M (22.8%) 3. FNAC 8.1M (17.1%) 4. EBAY 7.3M (15.4%) 5. SNCF 6.7M (14%)
  32. 32. SITES LES + VISITÉS 1. AMAZON 10.4M (28.2%) 2. GROUPON 5.3M (14.3%) 3. CDISCOUNT 5M (13.7%) 4. VENTE-PRIVEE 4.9M (13.4%) 5. EBAY 3.6M (9.9%)
  33. 33. SITES LES + RECOMMANDÉS 1. IKEA +49 2. AMAZON +44 3. BLABLACAR +42 4. FRANÇOISE SAGET +40 5. AIRBNB +40
  34. 34. WWADWhat would Amazon do?
  35. 35. LES SOLUTIONS E-COMMERCE EN FRANCE
  36. 36. 1% VIRTUEMART
  37. 37. 2% OXATIS
  38. 38. 2% WIX
  39. 39. 2% OPENCART
  40. 40. 6% MAGENTO
  41. 41. 7% OSCOMMERCE
  42. 42. 13% ZENCART
  43. 43. et sur le podium...
  44. 44. 13% ZENCART
  45. 45. 27% PRESTASHOP
  46. 46. 28% WOOCOMMERCE
  47. 47. USA 36% UK 34% CANADA 37% AUSTRALIE 36% ALLEMAGNE 27% PAYS-BAS 44% ITALIE 42% ESPAGNE 38% MEXIQUE 52% INDE 53% JAPON 52% CHINE 11%
  48. 48. 41%
  49. 49. HTTPS://TRENDS.BUILTWITH.COM/SHOP/COUNTRY/FRANCE
  50. 50. #2 PETITE PAUSE
  51. 51. #3 LA FRANCE DANS LE MONDE
  52. 52. LA RECHERCHE PRE-ACHAT
  53. 53. LES ACHATS EN LIGNE
  54. 54. LE FUNNEL DE DEVELOPPEMENT EN E-COMMERCE
  55. 55. 1. INFRASTRUCTURE DIGITALE 2. CONFIANCE 3. EXPERIENCE UTILISATEUR 4. PRIX / CHOIX
  56. 56. AMÉLIORER L'EXPÉRIENCE UTILISATEUR
  57. 57. PRIX LIVRAISON GRATUITE PRIX LE + BAS GARANTI LIVRAISON À DOMICILE LA QUALITÉ DU PRODUIT
  58. 58. LES BARRIÈRES DE L'EXPÉRIENCE UTILISATEUR
  59. 59. COÛT DE LIVRAISON AVOIR LE PRODUIT INSTANTANÉMENT ACHAT + FACILE OFFLINE TOUCHER LE PRODUIT
  60. 60. #4 WORDPRESS & E-COMMERCE EN FRANCE
  61. 61. 96.85% WOOCOMMERCE
  62. 62. WPECOMMERCE WP ESTORE EDD JIGOSHOP SHOPP
  63. 63. WP SHOP
  64. 64. LA TRADUCTION
  65. 65. WOOCOMMERCE S'OCCUPE DE TOUT !
  66. 66. GROS BIGUPNicolas Maillard Didier (Aka Wolforg) Fx
  67. 67. LES THÈMES
  68. 68. STOREFRONT THEME ONEpar WPaLaCarte
  69. 69. LES ADD-ONS
  70. 70. COLISSIMO TABLE RATE SHIPPING ABSOLUTE WEB
  71. 71. LES QUESTIONS LES + FREQUENTES
  72. 72. VOUS AVEZ DES RÉFÉRENCES FRANCAISES ?
  73. 73. I'M GLADYOU FUCKIN' ASK!
  74. 74. A0BB65A78FF2966EDAE796D474C735B92F2B20C0
  75. 75. ALLEZ-VOUS INTÉGRER WOOCOMMERCE SUR WORDPRESS.COM ?
  76. 76. ALLEZ-VOUS INTÉGRER WOOCOMMERCE À JETPACK ?
  77. 77. ALLEZ-VOUS INTÉGRER WOOCOMMERCE DANS CALYPSO ?
  78. 78. C'EST QUOI WOOCOMMERCE CONNECT ?
  79. 79. WOOCOMMERCE SELF-HOSTED ?
  80. 80. PEUT-ON EXPORTER OU IMPORTER DANS WOOCOMMERCE ?
  81. 81. PEUT-ONUTILISER WOOCOMMERCE POUR DE GROS SITES ?
  82. 82. ON PEUT VENDRE QUOI AVEC WOOCOMMERCE ?
  83. 83. ON PEUT VENDRE QUOI AVEC WOOCOMMERCE ?
  84. 84. IL A VRAIMENT LES CHEVEUX GRIS MATT ?
  85. 85. WCBDX201720% sur votre panier sur woocommerce.com
  86. 86. MERCI !

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