Be the first to like this
This presentation is from the Knowledge Discovery From Digital Libraries workshop as part of JCDL 2018. It is based on our earlier tech report "University Twitter Engagement: Using Twitter Followers to Rank Universities" (http://arxiv.org/abs/1708.05790).
We presented an alternative methodology for approximating the academic rankings of a university using social media; specifically, the university's Twitter followers. We identified a strategy for discovering official Twitter accounts along with a comparative analysis of metrics mined from the web which could be predictors of high academic rank (e.g., athletic expenditures, undergraduate enrollment, endowment value). As expected, schools with more financial resources tend to have more Twitter followers based on larger enrollments, big endowments, and big investments in their sport programs. We also discovered that smaller schools like Wake Forest University can enhance their reputation when they employ faculty with national name recognition (e.g., Melissa Harris-Perry).