Berry Ad Max Presentation


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This presentation provides an overview of the Berry AdMax process that has been proven to increase the effectiveness of print advertign by 179%.

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Berry Ad Max Presentation

  1. 1. BerryAdMAX<br />Maximizing the Selling Power of Every Ad<br />1<br />SM<br />
  2. 2. Consider This…<br />You have just 3-6 seconds to get your customer’s attention.<br />Research has shown that traditional (e.g. newspaper, magazine) design principles simply don’t work in Yellow Pages. <br />2<br />
  3. 3. BerryAdMAX<br />Goal:<br />Design high impact ads that will grab prospect’s attention and<br />give them a reason to call you.<br />Tools<br /> Creative analysis<br /> Messaging strategy<br /> Design impact research<br />BerryAdMAX creative ad design<br />3<br />
  4. 4. BerryAdMAX Process<br />Creative strategy interview <br />Used to understand your advertising goals, objectives, branding strategies and creative preferences<br />Heading research <br />Needed to understand what customers are looking for in an ad at your heading <br />BerryAdMAX analysis of your current ad and competitive ads<br />Creation of new ad designs <br />New ads incorporate the learning from the creative interview, research and the BerryAdMAX analysis<br />4<br />
  5. 5. BerryAdMAX <br />Objectively assesses your ad’s effectiveness based on 27 distinct<br />factors that influence an ad’s ability to drive consumer response. <br />5<br />
  6. 6. BerryAdMAX Research<br />Purpose<br />Assess ads developed with the BerryAdMAX design process<br />Methodology<br />In an online survey, 424 consumers reviewed multiple sets of ads (a “before” and “after” ad) and selected which ad they would most likely call<br />Results<br />The research demonstrated an average 179% increase in the likelihood to call when an ad goes through the Berry AdMAX process<br />6<br />
  7. 7. BEFORESelected by 22%<br />AFTERSelected by 78%<br />Sample Ads<br />7<br />255% increase in the<br />likelihood to call<br />
  8. 8. Sample Ads<br />8<br />BEFORESelected by 35.3%<br />84% increase in the<br />likelihood to call<br />AFTERSelected by 64.7%<br />
  9. 9. 9<br />Sample Ads<br />BEFORESelected by 19.5%<br />313% increase in the<br />likelihood to call<br />AFTERSelected by 80.5%<br />
  10. 10. Summary <br />You have only seconds to get a prospect’s attention<br />Traditional design principles simply don’t work in yellow pages<br />The BerryAdMAX process results in high-impact ads that will grab your prospect’s attention and give them a reason to call you.<br />Research shows an average 179% increase in likelihood to call when an ad goes through the BerryAdMAX process<br />More attractive ads = more profitable ads via more phone calls and sales<br />More profitable ads yield more effective and efficient ROIs<br />10<br />
  11. 11. 11<br />
  12. 12. 12<br />CONFIDENTIAL and PROPRIETARY INFORMATION<br />The materials and information contained in this submission, unless provided by prospective clients are the confidential and proprietary property of Berry Network, Inc. and are subject to the protections and restrictions contained in the Nondisclosure Agreement signed by Berry and prospective clients. Accordingly, these materials shall not be copied, disclosed or used in any manner inconsistent with the analysis of BNI’s response to prospective clients and upon the conclusion of such analysis shall be returned to BNI, including all copies thereof.<br />