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According to International Franchise Association, franchises in the United States in 2017 will once again outpace the overall economy. In fact, the sector is expected to grow by a whopping $36 billion. And a 1.6% increase in establishments will provide more than seven million jobs, a 3.3% increase from 2016.
Yet despite this good news, not every franchisor experiences long-term success. In a 12-year study of 157 franchise organizations, business and economics professor Scott Shane discovered that only 25% of franchisors survived during that period. While the study was published in 1998, the statistics are similar today—if not worse. What then separates the 25% from the three-fourths who don’t make it? Creating a franchise organization with staying power, one able to withstand economic fluctuations and fickle customer demand, requires more than beloved product, diehard customers, or even clever marketing. The real key to creating a successful organization is ensuring a consistent, high-quality customer experience every time—and that begins and ends with your franchisees.
As brand ambassadors with skin in the game, franchisees are invested not just in their own success but that of your organization’s, as well. Yet though they’ve put cash on the line, purchasing a working stake in your business, franchisees don’t operate in a vacuum. While they bring the motivation, passion, and drive, your organization must nurture and sustain that drive with resources and training.
Enable franchisees at scale: You need the ability to assign training to all new or existing franchisees so they’re familiar with your business and aware of standard operating procedures. This creates a consistent brand experience for customers.
Encourage success among top performers and support struggling franchisees: Encourage your top performers to continue and grow their success through continual education. For those underperformers, you can dynamically assign training to help them improve their business.
Central reporting for better insights: When you have one central database of training information –whether that’s online training, in person, or a combination- you draw conclusions on which types of training are most effective and correlate to higher sales. Assign those to underperformers to improve your business.
Coffee with Cornerstone: How to Deliver Training to Franchisees and Dealers
How to Deliver Training to
Franchisees and Dealers
Principal Solution Consultant
Regional Sales Manager
• Overview: Why is franchisee and dealer training important?
• Case Study: Metro PCS
• Demonstration: How to deliver training to franchisees and dealers
growth in 20171
Why Should I Invest in Franchisee Training?
State of the sector
1 International Franchise Association
2 Franchise Performance Group
Training Impacts Your Success
Is your franchisee learning strategy….
• Enable franchisees to
create a consistent brand
experience at scale
• Encourage success
among top performers and
• Central reporting for better
insights and ROI metrics
Metro University for Dealers
• Over 48,000 courses completed
• Accelerated onboarding of new sales
• Improved reporting capabilities
• Regional reporting
• Store-level reporting
• How training correlates to sales