Portfolio Of Cheryl Orndorf


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My professional portfolio contains my ethics code, mission statement, leadership philosophy and more.

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Portfolio Of Cheryl Orndorf

  1. 1. Cheryl Orndorf Business Administration Marketing and Management Concentrations Lock Haven University of Pennsylvania  Abstract  Mission and goals  Education  Skills and Competencies  Achievements and Activities  Autobiography  Philosophy of Leadership Address: 103 Barton Street  Leadership Motivation Lock Haven, PA 17745  Leadership Feedback  Persuasion Skill Phone: (570) 893-1807  Professional Ethics Code Cell: (570) 772-9455  Professional Ethics Code - Marketing E-mail: corndorf@lhup.edu  Service Project  Relationship Development  Empathy Skill  Conflict Manager  References
  2. 2. 2 Abstract Hard Working, Persuasive, Determined, but Ethics are Key In my portfolio you will find evidence that I am driven through hard work, high moral convictions, and strong ethical codes and values. I am a persuasive leader who believes in leading by example. My “Volunteer of the Year 2010” award from Lock Haven AYSO not only sets a great example for others, but also provides evidence of my hard work and determination. With the support of my loving family and several beloved mentors, I have been able to achieve my goal of getting a B.S. in Business Administration as a non-traditional student. I have faced many challenges that made pursuing this goal quite difficult at times, but I met the challenges head on and have persevered with a 3.8 GPA. I proudly present my skills and abilities in the following slides.
  3. 3. Mission Is-possible I can Make Society a Better Place in Which We Live In the following essay, I provide my professional mission statement that defines my personal values including a strong family commitment, honesty, integrity, respect, personal responsibility, cultural understanding, compassion, and philanthropy. I plan to work in a marketing department starting first in an entry level position, but moving up in the next few years to a leadership role. I will bring my 25 years of experience in business related positions along with my educational training to the firm for which I work and use those experiences to the best of my ability. I am willing to further my education in order to enhance my capabilities as a marketing leader. I will tackle every challenge at work with optimism and work hard to persevere. Essay I believe I am here to inspire people to be their best so that society can be a better place in which all of us live. I believe I can better society by being a better person myself… Link to full-text
  4. 4. 4 Education B.S. Business Administration Marketing and Management Concentrations, GPA 3.8 Lock Haven University of Pennsylvania Expected Graduation Date: May 8, 2010 Core Courses: Management Concentration Core Courses: • Business Law • Business, Society, and Government • Capstone: Seminar in Strategic Management • Entrepreneurship • Ethics • Human Resources Management • Financial Accounting • Financial Management • International Business • Microcomputer Systems • Management, Concepts & Strategies • Microeconomics • Math for Management • Principles of Economics • Operations Management Marketing Concentration Core Courses: • Statistics • Consumer Behavior • Internet Marketing & e-Commerce Supporting Electives: • Introduction to Marketing • History of the U.S. Labor Market • Management Accounting • State and Local Government • Interpersonal Leadership Skills • Market Research • Principles of Advertising
  5. 5. 5 Skills and Competencies Competencies: • Ability to effectively and efficiently utilize physical, human, financial, and technological resources to achieve the goals of organizations • Ability to meet the constantly changing demands of our global society • Knowledge of how goods and services are channeled to the marketplace • Knowledge of how product demand is stimulated • Knowledge of how a business identifies and meets the needs of the consumer • Excellent Communication Skills –Empathetic Listening and Effectively Speaking • Excellent Organizational Skills – Prioritizing and delegating tasks appropriately • Excellent Leadership skills – Persuading and Motivating • Ability to apply Ethical Standards and Principles of Corporate Social Responsibility effectively Link to Full Resume
  6. 6. 6 Achievements and Activities • Successfully managed two offices and a bridal suite. • Successfully managed project for Lock Haven AYSO Equipment Management 2010 • Serving on the Executive Board of Lock Haven AYSO 2007-Present: positions of Assistant Regional Commissioner, Registrar, and Uniform/Equipment Coordinator for Lock Haven AYSO, 2007-Present. Volunteer of the Year Award 2010 • Member of Lock Haven Catholic School Council, September 2008 – 2009 • Member of Lock Haven Catholic School PTO Board, September 2008 – 2009 • Member of Lock Haven University Parking Committee, 2008-2009 • Member of Middle States Review, Leadership, Governance, and Administration Sub-Committee for Lock Haven University, AY 2008/2009 • Member of Transition Team for newly elected APSCUF President Dr. Stephen J. Hicks, Harrisburg, PA, March-June 2008 • Ex-officio non-voting member of Lock Haven APSCUF Social Committee 1999-2007 • Ex-officio non-voting member of Lock Haven APSCUF Nominations & Elections Committee 1999-2007 • LHU University Days Committee 2005-2007 • LHU New Faculty Orientation Committee 2005-2007, Committee of the Year Award 2007 • LHU University Picnic and University Dinner Committee 2007 • Newsletter Editor/Designer Acorn Preschool 2006-2007 • Newsletter Editor/Designer Family Readiness Group Co. B 1-109th Infantry, 2005-2006 • Woman of Distinction Nominee 2009
  7. 7. 7 Autobiographical Sketch A Product of Backyard Agriculture In this essay I provide my autobiographical sketch. I explain how my father’s lessons in the value of hard work, several supportive teachers who challenged me to be my best, volunteering in the community and many interesting experiences throughout my career have helped me to become a responsible, organized, compassionate, and hard working individual. Essay I grew up in a small town, the fourth of six children. My father was a very ambitious and hard-working man. With six children to support, he often worked two jobs. In addition, he believed it was important to be self-sufficient and proudly practiced “backyard agriculture…” Full-text link
  8. 8. 8 Philosophy of Leadership Lead by Example In this essay I provide my leadership philosophy, which includes an emphasis on a strong work ethic. In reference to ethical values Lawrence and Weber explain that, “such basic rules of behavior are essential for the preservation and continuation of organized life everywhere” (2008, 90). I believe people make better choices if they listen to their own instincts. Another important principle by which I live is congruence: you should say what you do and do what you say. In my position as an office manager, I always worked hard and did my best. I expected no more from others than I was not willing to do myself. I also believe leaders must communicate effectively and expect the same from employees. In position as an office manager, I encouraged good communication with an open door policy. Another aspect of my leadership philosophy involves respecting individual talents and capabilities. As a volunteer leader of Lock Haven AYSO, I found it best if volunteers were placed in positions that matched their skills and abilities. My husband and I started in 2007 with just the two of us doing everything, but were able to turn the organization over to a new regional commissioner in 2009 with about 40 willing volunteers. Full-text link
  9. 9. 9 Leadership Motivation People-oriented Leader I took the 50 question McClelland Leader Motive Profile (Bean, 2009) and discovered I lean toward being a people-oriented and persuasive leader. The McClelland Leader Motive Profile also helped me to discover the following information about what motivates me as a leader: • I am motivated as a good task/production leader. I like organizing, strategizing, and delegating production to those most talented in each respective area of expertise. • I have a need for achievement and self-control. I always try to do my best and expect the same from others. I believe each of us is in control of our own destiny and should exercise self-control at all times. • I am not interested in leadership at all costs. I have a line at which I would choose my family, my moral convictions, and my health over getting to the top.
  10. 10. 10 Leadership Feedback Optimistic, Supportive Team Member, and Socially Responsible In this essay I discuss the importance of effective self-presentation for leaders and outline feedback obtained on my own image as viewed by other people. How I present myself is very important for me to understand. To study my own self- presentation, I asked three people who know me well to complete a 20 question inventory developed for participants to give image feedback (Bean, 2009). I also completed the inventory based on how I view my own self-presentation. The inventory includes statements related to attitude, confidence, team ability, assertiveness, ethics, negotiation, compassion, social responsibility, etc. I was happy to find out that others perceive me as very optimistic and hard-working, as well as, a supportive team player: all characteristics, which I believe are important for a successful leader. According to Chemers, “Influence depends on credibility. For followers to abdicate personal autonomy and allow themselves to be led, they must believe that the leader's authority is legitimate” (2000). My leadership ability will be more effective if others perceive me as a good leader. Link to full-text
  11. 11. 11 Leadership Persuasion Skill Effectively Present a Solution to a Problem In this essay I address skills associated with leader persuasiveness and explore my own effectiveness in persuasion. To practice these skills I presented a persuasive speech to other leadership students on the value of volunteerism using Lock Haven AYSO as an example and asking them to join as a volunteer. The observers were asked to judge my persuasiveness and provide feedback. Overall, the judges found me to be effective in persuasion. Areas where I did well included good posture, body language, and vocal expression. I was complimented for my organization, argumentation, and commitment. One area in which the judges said I could improve is involving the audience more by relating the subject to them. I put these suggestions to practice just two days later when I presented a persuasive speech on the problems of using single-use plastic bags with the solution of changing to reusable bags. After my speech, I offered a free, reusable bag to anyone that planned to begin using them that day. All 25 people in the room enthusiastically took a reusable bag. I was complimented on my ability to connect with the audience, personalize the problem, and offer an effective solution. Link to full-text
  12. 12. 12 Professional Ethics Code My Actions Make a Difference! I believe most leaders know what is right and wrong and I believe in doing the right thing! Every one of us has a “gut” instinct that does not lie to us. If it feels right, then it is right and we must act accordingly. A good leader inspires ethical behavior and demonstrates good moral values. Lawrence and Weber (2008) explain that ethical behavior such as honesty, keeping promises, helping others, and respecting the rights of others is essential in leadership. Further, “such basic rules of behavior are essential for the preservation and continuation of organized life everywhere” (90). Honesty and integrity must be a number one priority of a good leader. I believe every business has a social responsibility that involves taking into consideration all company stakeholders. Lawrence and Weber point out what I believe to be the most important thing every manager should know, “Managers make good decisions when they pay attention to the effects of their decisions on stakeholders, as well as stakeholders’ effects on the company” (8). This means that building strong relationships between the corporation and all stakeholders is an asset that adds value to the company. I believe I can be an asset to a company by valuing all company stakeholders and following my personal ethics code. Link to full-text
  13. 13. 13 Professional Ethics Code Cont. Marketing Professional Marketing Ethics Code The American Marketing Association endorses an extensive Code of Ethics for the marketing industry, which I wholeheartedly follow. The American Marketing Association publishes its code of ethics to its website and outlines ethical norms and values and encompasses honesty, responsibility, fairness, respect, openness, citizenship, as well as guidelines for implementation of the ethics code. Some highlights include: marketers must do no harm; marketers must foster trust in the marketing system; marketers must embrace, communicate and practice the fundamental ethics values that will improve consumer confidence in the integrity of the marketing exchange system; marketers must be truthful and forthright in our dealings with customers and stakeholders... Link to full-text
  14. 14. 14 Project Manager Equipment Management Modernization I successfully managed a project for the Lock Haven Area Youth Soccer Organization (AYSO) during the spring 2010 season. The project had three goals: 1. establish a modernized inventory system 2. update the equipment and materials needed to run the program 3. train a new Equipment Manager on the proper procedures involved in equipment management As project manager, I was in charge of modernizing the inventory, budgeting, maintaining equipment, organizing coach materials, managing equipment storage, and managing three team members. I developed a task chart to help manage and assess the project. All deliverables were achieved and all benchmarks were met. Goals 1 & 2 were achieved and successful, but goal 3 was unable to be achieved due to the new volunteer’s lack of commitment. This experience serves as a reminder of the importance of volunteer commitment to non-profit organizations. Link to Project Management Full-Text
  15. 15. 15 Relationship Development It’s all about Relationships In this essay I explore the psychology of relationships; particularly, emphasizing how effective leaders develop their relationships with critical people. Critical people include peers, subordinates, superiors, clients/customers, community members, and other important constituents. In my studies as a marketing and management major at Lock Haven University, I have learned that building strong relationships is a crucial part of the business world. Without the ability to form quality relationships, leaders will not succeed. I participated in a relationship development exercise in meta-talk (Bean, 2009) with a friend. I learned that I am a trustworthy and provide strength in relationships. One area my friend helped me to see is important for me to improve is putting more quality time into my relationships. Building strong, quality relationships both at home and at work is a very important aspect of being a good leader and good employee in general. Link to full-text
  16. 16. 16 Empathy Skill Listening, Empathizing, and Confirming In this short essay I explore empathy as a key skill in leadership. Bass (1990) noted, “The leader must be able to know what followers want, when they want it, and what prevents them from getting what they want” (168). I feel in order to be good a leader, one must be able to truly empathize with all constituent groups. Good leaders must possess the ability to read body language, to paraphrase both simple and complex messages, and to successfully confirm interpretations of messages without contamination. Practicing this skill with other leadership students as well as three people outside the leadership class helped me to confirm that I am an empathetic listener. My classmates told me I am good at reading body language and probing in order to glean a better understanding of messages. Link to full-text
  17. 17. 17 Managing Conflicts: As a Parent, a Wife, a Daughter, a Sibling, a Leader In this essay I discuss my ability as a mediator in conflict management. As a parent, a wife, a daughter, a sibling, and a leader, I am often faced with conflicts. Every conflict is unique -- with its own unique solution. According to Bean, “In the need theory of negotiation all parties are seen as having various needs, desires, values, and goals that must be addressed if conflict is to be resolved” (2009, 227). The most important thing a mediator can do to help facilitate a solution, is to get to the heart of the problem. I have demonstrated my skills in this area using such techniques as log rolling, trading, and bridging methods. I am able to facilitate resolutions that satisfy both sides of the conflict. I have managed conflicts in my family, volunteer organizations, in a classroom role playing setting, and in the workplace. My peers have praised my ability to facilitate successful resolutions in classroom role playing activities as well as group activities. As a leader of Lock Haven AYSO, conflicts arise between both players and parents that have to be managed in order to maintain civility on the fields. Link to full-text
  18. 18. 18 References Bass, B. M. (1985). Leadership and performance beyond expectations. New York: Free Press. Bass, B. M. (1990). Bass and Stogdill's handbook of leadership: Theory, research, and managerial applications (3rd ed.). New York: Free Press. Bean, J. (2009). Lessons in leadership. Deer Park, NY: Linus Publications, Inc. Chemers, M. (2000). Leadership research and theory: A functional integration. Group Dynamics, 4(1), 27-43. Gomez-Mejia/Balkin/Cardy, Management (2008). People, Performance, Change. Third Edition. McGraw- Hill. 6(1), 243, 15(1), 593. Kaiser, R. B., Hogan, R., & Craig, S. B. (2008). Leadership and the fate of organizations. American Psychologist, 63 (2), 96–110. Kaiser, R. B., Hogan, R., & Craig, S. B. (2008). Leadership and the fate of organizations. American Psychologist, 63 (2), 96–110. Lawrence, Anne T., and James Weber. (2007). Business and Society Stakeholders, Ethics, Public Policy. New York: McGraw-Hill/Irwin. 5, 90. Van Vugt, M., Hogan, R., & Kaiser, R. (2008). Leadership, followership, and evolution: Some lessons from the past. American Psychologist, 63 (3), 182-196 The American Marketing Association website (2010), Ethical Norms and Values for Marketers, Powered by the American Marketing Association, The Marketing Power, Inc. Copyright ©, accessed 4/24/2010. <http://www.marketingpower.com/AboutAMA/Pages/Statement%20of%20Ethics.aspx>.