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Many voices, one stream     Negotiating                    Multiple ID            ENTITIES               on the Social    ...
We are actors presenting acharacter to an   audience        - Erwin Goffman
How are we supposed to know    who we will be performing for?        ?              ?             ??           ?     ?    ...
In Goffman’s terms, we can now perform different plays to          different audiences at the same time.
Are we performing for a human audience    or for an audience of search engines?
Our onlineidentities arefragmented
Our onlineidentities arefragmented
What if an audiencecould piece all the fragments back   together?
What if an audiencecould piece all the fragments back   together?
Google Portrait   of Marc L.
We see identity fragmentsEngines see identity aggregates                        - MIT, Personas Project
We see identity fragmentsEngines see identity aggregates                        - MIT, Personas Project
PersonalRANDING& strategic self-presen                       tation
PersonalRANDING& strategic self-presen                       tation
Personal Brand
Being too concerned withbranding restricts the selfJobs refused to be branded.He was not Apple. He wasnot Next, or Pixar. ...
The problem is that we thinkof a brand in the classical wayof thinking of the cosmos:it’s either this or that. It can’tbe ...
We used to think of a particle the same way: it is either here orthere. It can’t be both places at once. It can only have ...
According to the Heisenbergprinciple, once we observethe particle and try tomeasure it, we disturb theway it behaves. This...
The Internet literally chops ouridentities into packets and hurlsus piecemeal around the globe.Our digital identities, red...
Crab Nebula              Maybe the idea of the multiverse with its              multiplicity of possible universes could  ...
Crab Nebula                                Maybe the idea of the multiverse with its                                multip...
CREDITSCorinne Weisgerber, Ph.D.Associate Prof. of Communication     St. Edward’s University       Twitter: @corinnew
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Negotiating multiple identities on the social web

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Presentation on the fragmentation of online identities, the inadequacy of the personal branding metaphor and the idea of the multiverse as a new metaphor for thinking about online identity. For a transcript of the keynote, see this blog post: http://academic.stedwards.edu/socialmedia/blog/2011/11/16/negotiating-multiple-identities-on-the-social-web-goffman-fragmentation-and-the-multiverse/

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Negotiating multiple identities on the social web

  1. Many voices, one stream Negotiating Multiple ID ENTITIES on the Social Web Corinne Weisgerber, Ph.D @Corinnew
  2. We are actors presenting acharacter to an audience - Erwin Goffman
  3. How are we supposed to know who we will be performing for? ? ? ?? ? ? ?
  4. In Goffman’s terms, we can now perform different plays to different audiences at the same time.
  5. Are we performing for a human audience or for an audience of search engines?
  6. Our onlineidentities arefragmented
  7. Our onlineidentities arefragmented
  8. What if an audiencecould piece all the fragments back together?
  9. What if an audiencecould piece all the fragments back together?
  10. Google Portrait of Marc L.
  11. We see identity fragmentsEngines see identity aggregates - MIT, Personas Project
  12. We see identity fragmentsEngines see identity aggregates - MIT, Personas Project
  13. PersonalRANDING& strategic self-presen tation
  14. PersonalRANDING& strategic self-presen tation
  15. Personal Brand
  16. Being too concerned withbranding restricts the selfJobs refused to be branded.He was not Apple. He wasnot Next, or Pixar. He was aunique self, full ofcontradictions and that’s whathumanized him.
  17. The problem is that we thinkof a brand in the classical wayof thinking of the cosmos:it’s either this or that. It can’tbe both. It’s all about gettingthe positioning right.
  18. We used to think of a particle the same way: it is either here orthere. It can’t be both places at once. It can only have oneposition. Or can it? Quantum mechanics suggests it can.
  19. According to the Heisenbergprinciple, once we observethe particle and try tomeasure it, we disturb theway it behaves. This in turnchanges what we see.Maybe that’s the problemwith online identity. If youlook in one place you see oneaspect of a person’s identity. Ifyou look in another place youfind another aspect. Whatyou’re looking for, whereyou’re looking for it and theinstruments you use to do sowill determine what you see.
  20. The Internet literally chops ouridentities into packets and hurlsus piecemeal around the globe.Our digital identities, reduced tosubatomic particles orelectrons, fly at near light speedthrough semiconductors, wires,and cables strung across theocean floor. We mount to the airas waves from satellites, cellphone towers, and wi-fihotspots. We shoot out asstreams of photons from ourscreens, as waves of soundfrom our speakers, and glideacross the surface of our tabletswith the brush of a finger.
  21. Crab Nebula Maybe the idea of the multiverse with its multiplicity of possible universes could somehow inform our concept of identity
  22. Crab Nebula Maybe the idea of the multiverse with its multiplicity of possible universes could somehow inform our concept of identityOur very identities have become theindeterminate particles and waves ofquantum theory. We do in essenceexist in millions of places at once, beingobserved by a million others whointerpret us in a myriad different ways.The Internet defies position, embracesfluidity, and fosters multiphrenia. Map of the Internet
  23. CREDITSCorinne Weisgerber, Ph.D.Associate Prof. of Communication St. Edward’s University Twitter: @corinnew

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