As e-Commerce expands in both scope and importance, it creates new challenges for companies hoping to build lasting customer relationships and drive sales. Digital consumers are more informed, more socially connected, and more empowered than ever before. Unfortunately, the traditional approach to building siloed online shops and brand experiences is limited, out-of-date and unable to address these consumer expectations. Many online brands have entirely separate teams and systems for managing marketing content and their web stores. This lack of collaboration between digital marketing and eCommerce is one of the primary causes of poor customer experiences. This presentation covers the key steps for creating unified online brand experiences and will offer practical examples of how to meet the needs of the most demanding online shoppers.