This presentation shows best what I do, how I think and what I've got to offer. It's a résumé and a work portfolio in one. There is more info on my website.
42. It is crucial you develop
a true relationship.
Which means more than
a monologue like in
traditional advertising.
43. It involves people
who care about your
products, their true
opinions, and your
interaction with them.
44. If you don’t care about
being in touch with
them, people will stop
caring for you.
45. If you respect the
relationship of
people, products and
brands, you can
benefit from it.
46. Brand Strategy User Experience System Design
What is the core What is it people How can I
of my product or really want to do transport that in
brand? with my stuff? various media?
47. How you act will
get back to you,
which will show in
sales.
48. The Web can be a key
element that brings it
all together.
49. So all we need is a
couple of slides
with a few cool
statements?
56. Examples
Brand Strategy User Experience System Design
Concentrating Being open and The advantages
three disciplines interacting as a of consistent
in one brand. key element. design patterns.
57. Brand Strategy
For my work with brands, strategies and interaction,
I created the brand core. The core strategy is
speaking clearly through the brand itself.
• Finding the core of your
product, brand or idea
• Sticking to what we
learn about the core
• Being honest with the
people interacting with
the brand
58. Our communication brief is a result of a workshop
with the client. We set the goals based on the core
of what makes people and a brand interact. The
idea is to create something people really want.
59. User Experience
For JWT Zurich, I developed a new concept for their
website, which was revolutionary compared to how
advertising agencies usually present themselves.
• Integrated blogging-
and gallery-site
• Ad- and content rating
• Conversations
• Links to related content
from external sources
60. Almost every ad agency-website follows the same
pattern: Interaction is limited to clicking. JWT got a
true conversation website, giving space to opinions,
letting people rate and allowing third-party content.
61. System Design
Wis.dm in Boston needed an improved website with
a new interface, using a set of design patterns with
consistent shapes, typography, colors and icons.
• Design patterns improved
Login Join Account About Contact Help
You Fans People Message Center Tools Daily wis.dm Collective wis.dm My wis.dm
consistency of behavior
Bio Portfolio Blog Interests Contacts Tags Invitations
and experience
Featured Member What you can do
Lilian Archer Spread wis.dm
Collect wis.dm, share it and
“I love my blog. It’s great to let my friends know about see what other members find
• Colors, icons and other
my life, and it helps me to better understand myself.” interesting.
Be yourself
Upload your pictures, show
Are you a college student or recent graduate starting to think people who you are, what you
do and what you love.
form elements were
about the future?
Use the services you know
already, like Flickr
Wis.dm is a social network, that enables you to: Share your stuff and integrate
meet others who think like you and are interested in similar things the services you know and love.
defined with purpose and
share some of the most relevant and intriguing content on the web
Take the tour
develop and show your more intellectual side
We’ve just gotten started. If you’d like to join, request an invite now.
expression
wis.dm 100
62. Core redesigned the website, creating a design
system based on people’s needs, with great care for
usability, to improve the experience of product and
brand.
Navigate logically
Meta
Navigation global
Navigation local
Content Intuitive access
Dive intuitively
63. Strengths
• Clear, logical thinker • Pragmatic, goal oriented
• Develops intelligent concepts • Project-oriented, flexible in
team work
• High degree of creativity
• Great in strategy and
• A skilled writer
consulting
• Ability to simplify the complex
• Excellent in development of
• Compelling presenter information architecture, user
experience, good usability
• Strong leadership qualities
64. Experience
• Deep knowledge of Web, its • Former executive board
history and the current member of JWT Zurich
developments
• Fluent in writing and speaking
• 17 years experience in English and German
advertising and branding
• Proficiency in Windows and
• 8 years experience focused on Mac OS
interactive
• Ability to hand-code XHTML
• Extensive experience in sales and CSS from scratch
talks and client guidance