ABSTRACT: It’s always better to bake in accessibility from the very beginning of your project than tack it on after the fact. Making accessibility decisions up front in your web app can save your users a lot of frustration and save you a lot of development time. But how do you know what to bake in, how to mix it all together, and whether you’re doing it right? (Originally presented at Respond '17: http://www.webdirections.org/respond/)