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1
Cordell M. Parvin

http://www.cordellparvin.com
Developing a Niche
Portable Practice
2
What We Will Cover
Why have a niche
Discover the right niche
practice
Create a plan
Use Internet Tools
3
Why Have a Niche?
Market to
Everyone
You Market
to No One
4
Why Have a Niche?
Military
Spouses
need a
practice that
travels well
5
Marketing to Your Niche
Narrows Your Focus
6
Marketing to Your Niche
Takes Less Time and Effort
7
Discover Your Niche
8
What Do You Want to Accomplish?
Discover Your Niche
9
What Are You Passionate About?
Discover Your Niche
10
Discover Your Niche
What Are Your Strengths?
11
Select
Growing
National
Industries
Discover Your Niche
12
Discover Your Niche
Sports
Intellectual Property
Banking
Patent Litigation
Health Care Regulatory
Discover Your Niche
Data Privacy
14
You Can Be Dominate Lawyer
and Take to Another State
Discover Your Niche
Client
Need
Passion
Strengths Your
Niche
15
Discover Your Niche
16
Niche Discovered!
Niche
The Power of Planning
18
Successful People
Think Optimistically and Plan Purposefully
19
Successful People
Set stretch goals and adopt high
standards for themselves.
20
Energizing 2016 Plan
21
What
2016 Plan
Goals
90 Days
Why Important
How
Next
Week
22
Planning
Start with Focus on Long-Term
2021
2016
Do You Have an Incredibly Ambitious
Goal That Energizes You? 23
One Compelling Question
Define Your Target Market
24
Before You Start Planning
Decide What You Want Target
Market to Hire You to Do? 25
Before You Start Planning
Become Visible and Credible
by Adding Value 26
Before You Start Planning
What Are Target Market
Organizations 27
Before You Start Planning
Identify Your Target Market’s Problems,
Opportunities and Changes
28
Before You Start Planning
What Creative Solutions Can You
Provide to Your Target Market
29
Before You Start Planning
Set the Most
Effective Goals
30
Create a Plan with Goals
31
Create a Plan with Goals
Goals
Hours
Activities
Goals
Hours
TopDown
BottomUp
32
• Promotion
• Earn $_____
• _____ New Clients/
Customers
• Expand Relationship
with _____ Clients/
Customers
Motivating...
33
• Learn How to____
• Read ___
• Speak at ____
• Contact ___
• Meet with ____ contacts
• Write ___ articles and get them...
500 Hours to Invest
100 Administrative
__ Business Development
__ Your Development
Planning
34
35
Substantive Learning
Industry and Business Knowledge
People Skills
Your Development
Create a Plan with Goals
36
Reputation / Profile Relationship Building
Create a Plan with Goals
Prioritization Matrix
High Return / Low Investment
Do first and do often
High Return / High Investment
Break down into smal...
38
Planning
60 days Goals/Actions
39
Partner for Accountability
Planning
How to Execute Plan
40
Become Visible and Credible
Client Development 2016
41
It’s not what you know,
Today it’s who knows
what you know
It’s not who you know,
After Niche Discovered
Recommendations
Trust and Rapport
Visibility
Getting Hired
Credibility
Client Meetings
Relationships
Reputation /
Profile
...
Weak Tie Reach
44
Strong-Tie Buzz
Weak-Tie Buzz
45
Old Tools/New Tools
46
New Tools
2016
Geometrically Expanded by Social Media
47
Locate
Organize
Disseminate
Connect
Interact
Internet / Social Media
48
Connect - Linked In
49
Connect - Twitter
50
Distribute
Valuable
Content
How to Make Social Media Work
Valuable Content
51
Three Essential Points
Presented/Written Well
52
Three Essential Points
Social Media for
Wide Distribution
53
After Niche Discovered
Raise Your Visibility and Credibility
54
After Niche Discovered
Understand Industry Business
55
After Niche Discovered
Understand Law that Affects Industry
56
My Story
Examples
57
Travis Crabtree
Examples
Internet Law / Commercial Litigation
58
Examples
59
Allison Rowe
Examples
Equine
60
Examples
61
R. David Donoghue
IP / Patent / Litigation
Examples
62
Examples
63
Staci Riordan
Examples
Fashion
64
Examples
65
Examples
Larry gained significant hands-on experience in
heavy construction before attending law school. He
grew up in a...
66
Andrea Anderson
Examples
IP / Outdoor Sports Clothing
67
Examples
Shawn Tuma
Computer Fraud / Data Security
68
Examples
69
Differentiation
4545
Good Great
70
Differentiate Yourself
vs
Lawyer
71
Differentiate Yourself
“Good” Lawyers Analyze
72
Differentiate Yourself
“Great” Lawyers Analyze and Synthesize
73
Purple Cow
Differentiate Yourself
74
Remarkable
Extraordinary
Memorable
75
Podcast and Internet Radio
Kevin
O’Neill
Video
76
77
Webinars
78
Cordell M. Parvin

http://www.cordellparvin.com
Developing a Niche
Portable Practice
Developing a Niche Portable Practice
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Developing a Niche Portable Practice

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These slides are from a presentation I gave to the Military Spouse J.D. Network organization

Published in: Law
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Developing a Niche Portable Practice

  1. 1. 1 Cordell M. Parvin
 http://www.cordellparvin.com Developing a Niche Portable Practice
  2. 2. 2 What We Will Cover Why have a niche Discover the right niche practice Create a plan Use Internet Tools
  3. 3. 3 Why Have a Niche? Market to Everyone You Market to No One
  4. 4. 4 Why Have a Niche? Military Spouses need a practice that travels well
  5. 5. 5 Marketing to Your Niche Narrows Your Focus
  6. 6. 6 Marketing to Your Niche Takes Less Time and Effort
  7. 7. 7 Discover Your Niche
  8. 8. 8 What Do You Want to Accomplish? Discover Your Niche
  9. 9. 9 What Are You Passionate About? Discover Your Niche
  10. 10. 10 Discover Your Niche What Are Your Strengths?
  11. 11. 11 Select Growing National Industries Discover Your Niche
  12. 12. 12 Discover Your Niche
  13. 13. Sports Intellectual Property Banking Patent Litigation Health Care Regulatory Discover Your Niche Data Privacy
  14. 14. 14 You Can Be Dominate Lawyer and Take to Another State Discover Your Niche
  15. 15. Client Need Passion Strengths Your Niche 15 Discover Your Niche
  16. 16. 16 Niche Discovered! Niche
  17. 17. The Power of Planning
  18. 18. 18 Successful People Think Optimistically and Plan Purposefully
  19. 19. 19 Successful People Set stretch goals and adopt high standards for themselves.
  20. 20. 20 Energizing 2016 Plan
  21. 21. 21 What 2016 Plan Goals 90 Days Why Important How Next Week
  22. 22. 22 Planning Start with Focus on Long-Term 2021 2016
  23. 23. Do You Have an Incredibly Ambitious Goal That Energizes You? 23 One Compelling Question
  24. 24. Define Your Target Market 24 Before You Start Planning
  25. 25. Decide What You Want Target Market to Hire You to Do? 25 Before You Start Planning
  26. 26. Become Visible and Credible by Adding Value 26 Before You Start Planning
  27. 27. What Are Target Market Organizations 27 Before You Start Planning
  28. 28. Identify Your Target Market’s Problems, Opportunities and Changes 28 Before You Start Planning
  29. 29. What Creative Solutions Can You Provide to Your Target Market 29 Before You Start Planning
  30. 30. Set the Most Effective Goals 30 Create a Plan with Goals
  31. 31. 31 Create a Plan with Goals Goals Hours Activities Goals Hours TopDown BottomUp
  32. 32. 32 • Promotion • Earn $_____ • _____ New Clients/ Customers • Expand Relationship with _____ Clients/ Customers Motivating Performance Goals
  33. 33. 33 • Learn How to____ • Read ___ • Speak at ____ • Contact ___ • Meet with ____ contacts • Write ___ articles and get them published Detailed Action Goals
  34. 34. 500 Hours to Invest 100 Administrative __ Business Development __ Your Development Planning 34
  35. 35. 35 Substantive Learning Industry and Business Knowledge People Skills Your Development Create a Plan with Goals
  36. 36. 36 Reputation / Profile Relationship Building Create a Plan with Goals
  37. 37. Prioritization Matrix High Return / Low Investment Do first and do often High Return / High Investment Break down into smaller pieces Low Return / Low Investment Do when you have time Low Return / High Investment Say NO graciously!
  38. 38. 38 Planning 60 days Goals/Actions
  39. 39. 39 Partner for Accountability Planning How to Execute Plan
  40. 40. 40 Become Visible and Credible Client Development 2016
  41. 41. 41 It’s not what you know, Today it’s who knows what you know It’s not who you know, After Niche Discovered
  42. 42. Recommendations Trust and Rapport Visibility Getting Hired Credibility Client Meetings Relationships Reputation / Profile Weak Ties
  43. 43. Weak Tie Reach 44 Strong-Tie Buzz Weak-Tie Buzz
  44. 44. 45 Old Tools/New Tools
  45. 45. 46 New Tools 2016 Geometrically Expanded by Social Media
  46. 46. 47 Locate Organize Disseminate Connect Interact Internet / Social Media
  47. 47. 48 Connect - Linked In
  48. 48. 49 Connect - Twitter
  49. 49. 50 Distribute Valuable Content How to Make Social Media Work
  50. 50. Valuable Content 51 Three Essential Points Presented/Written Well
  51. 51. 52 Three Essential Points Social Media for Wide Distribution
  52. 52. 53 After Niche Discovered Raise Your Visibility and Credibility
  53. 53. 54 After Niche Discovered Understand Industry Business
  54. 54. 55 After Niche Discovered Understand Law that Affects Industry
  55. 55. 56 My Story Examples
  56. 56. 57 Travis Crabtree Examples Internet Law / Commercial Litigation
  57. 57. 58 Examples
  58. 58. 59 Allison Rowe Examples Equine
  59. 59. 60 Examples
  60. 60. 61 R. David Donoghue IP / Patent / Litigation Examples
  61. 61. 62 Examples
  62. 62. 63 Staci Riordan Examples Fashion
  63. 63. 64 Examples
  64. 64. 65 Examples Larry gained significant hands-on experience in heavy construction before attending law school. He grew up in a family-owned general contracting company ..., worked as an estimator and project manager in heavy construction industry for eight years.
  65. 65. 66 Andrea Anderson Examples IP / Outdoor Sports Clothing
  66. 66. 67 Examples Shawn Tuma Computer Fraud / Data Security
  67. 67. 68 Examples
  68. 68. 69 Differentiation
  69. 69. 4545 Good Great 70 Differentiate Yourself vs Lawyer
  70. 70. 71 Differentiate Yourself “Good” Lawyers Analyze
  71. 71. 72 Differentiate Yourself “Great” Lawyers Analyze and Synthesize
  72. 72. 73 Purple Cow Differentiate Yourself
  73. 73. 74 Remarkable Extraordinary Memorable
  74. 74. 75 Podcast and Internet Radio Kevin O’Neill
  75. 75. Video 76
  76. 76. 77 Webinars
  77. 77. 78 Cordell M. Parvin
 http://www.cordellparvin.com Developing a Niche Portable Practice

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