29Prioritization MatrixHigh Return / Low InvestmentDo ﬁrst and do oftenHigh Return / High InvestmentBreak down into smallerpiecesLow Return / Low InvestmentDo when you have timeLow Return / High InvestmentSay NO graciously!
30Break Down to 90 Days ActionsHow to Execute on Your Plan
31Identify, Plan and Schedule Activities Each WeekHow to Execute on Your Plan
32Partner for AccountabilityHow to Execute on Your Plan
Keith McMurdy33Getting the most bybeing accountable
34Become Visible and CredibleReputation Building
35Reputation Building: Old ToolsWebsite BioBar and CommunityServiceWritingSpeaking
1. Valuable Content36Writing/Speaking:Three Essential Points2. Written / Presented Well
37What Matters to Your Clients?Reputation Building
Focus on Clients’Problems,Opportunities, Internaland External Changes38
Compliance Programs• Goal: self-policing and changing the corporate culture toinclude a commitment to ethics and compliance with civiland criminal laws.• Double-edged sword: if a crime is committed in the faceof a compliance program, it may suggest that thecompany is not truly committed to changing its corporateculture.
Compliance Programs, continued• The compliance program must be designed to catch the mostlikely misconduct given the corporations primary business.• Whether the program is adequately designed for maximumeffectiveness in preventing and detecting wrongdoing byemployees;• Whether corporate management is enforcing the program oris it tacitly encouraging or pressuring employees to engagein misconduct to achieve the business objectives; and• Investigators will interview rank-and-file employees todetermine the effectiveness of and commitment to the ethics/compliance program.• Is there an audit function so that the corporation candetermine its effectiveness?
51The InternetHow has the internet changed clientdevelopment?