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Wine Bloggers Conference Keynote 2014 - Corbett Barr

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Corbett Barr's keynote presentation to the Wine Bloggers Conference in Buellton, California, 2014. Corbett covers the current state and future of wine blogging, how wine bloggers can overcome their biggest roadblocks, and why blogging can be the most valuable thing someone ever does.

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Wine Bloggers Conference Keynote 2014 - Corbett Barr

  1. 1. HOW TO MAKE MILLIONS FROM YOUR WINE BLOG! WBC 2014 KEYNOTE
  2. 2. 2014 wine bloggers conference keynote corbett barr superstars & tastemakers a brighter future for wine blogging
  3. 3. 2014 wine bloggers conference keynote – corbett barr, fizzle.co “superstars & tastemakers – a brighter future for wine blogging” you have it figured out first, an admission of jealousy:
  4. 4. 2014 wine bloggers conference keynote – corbett barr, fizzle.co “superstars & tastemakers – a brighter future for wine blogging” (sub-heading)
  5. 5. 2014 wine bloggers conference keynote – corbett barr, fizzle.co “superstars & tastemakers – a brighter future for wine blogging” (sub-heading)
  6. 6. drinking wine + blogging ≠ wine blogging
  7. 7. wine travel finance self help tech fitness food … vs.
  8. 8. ‣ motivation ‣ finding an audience ‣ design + tech ‣ the term “blogging” ‣ respect / recognition ‣ finding opportunities ‣ earning a living many of your personal struggles are the same: !
  9. 9. but wine blogging is also different in a few important ways
  10. 10. ‣ few earn a living ‣ community isn’t as tight ‣ not as many industry-level leaders, tastemakers & superstars ‣ not as much respect from wine world as you would expect wine blogging is different: !
  11. 11. wine blogging hasn’t had it’s golden age (yet) bottom line:
  12. 12. who will it be? The question is:
  13. 13. excuses, we’ve heard ‘em all: ‣ wine is different ‣ don’t have enough time ‣ industry isn’t big enough ‣ only wine bloggers read wine blogs
  14. 14. 2014 wine bloggers conference keynote – corbett barr, fizzle.co “superstars & tastemakers – a brighter future for wine blogging” “corbett who?” Announcing the 2014 Wine Bloggers’ Conference Keynote speaker: Corbett Barr
  15. 15. cartoonsbysheila.wordpress.com
  16. 16. 2014 wine bloggers conference keynote – corbett barr, fizzle.co “superstars & tastemakers – a brighter future for wine blogging” (sub-heading) h ps://www.flickr.com/photos/lucynieto/
  17. 17. 2014 wine bloggers conference keynote – corbett barr, fizzle.co “superstars & tastemakers – a brighter future for wine blogging” (sub-heading)
  18. 18. what does your version of this story look like?
  19. 19. blogging can be the most valuable thing you ever do. but you have to commit. you have to earn it.
  20. 20. 2014 wine bloggers conference keynote – corbett barr, fizzle.co “superstars & tastemakers – a brighter future for wine blogging” (sub-heading)
  21. 21. what I’ve learned: ‣ this is doable (success stories are smart but not superhuman) ‣ luck/magic not required ‣ there are repeatable patterns
  22. 22. 2014 wine bloggers conference keynote – corbett barr, fizzle.co “superstars & tastemakers – a brighter future for wine blogging” blogging roadblocks & breakthrough realizations
  23. 23. 2014 wine bloggers conference keynote – corbett barr, fizzle.co “superstars & tastemakers – a brighter future for wine blogging” everyone has more credentials than you big bad blogging roadblock #1:
  24. 24. 2014 wine bloggers conference keynote – corbett barr, fizzle.co “superstars & tastemakers – a brighter future for wine blogging” character trumps credentials breakthrough realization #1:
  25. 25. 2014 wine bloggers conference keynote – corbett barr, fizzle.co “superstars & tastemakers – a brighter future for wine blogging” your site blends in instead of standing out big bad blogging roadblock #2:
  26. 26. how many blog posts are being published?
  27. 27. 2014 wine bloggers conference keynote – corbett barr, fizzle.co “superstars & tastemakers – a brighter future for wine blogging” the world doesn’t need another wine review site? breakthrough realization #2:
  28. 28. how many blog posts are being read?
  29. 29. 2014 wine bloggers conference keynote – corbett barr, fizzle.co “superstars & tastemakers – a brighter future for wine blogging” you’re working hard but not getting results big bad blogging roadblock #3:
  30. 30. 2014 wine bloggers conference keynote – corbett barr, fizzle.co “superstars & tastemakers – a brighter future for wine blogging” the definition of insanity is: doing the same thing over and over and expecting different results breakthrough realization #3:
  31. 31. deliberate practice
  32. 32. 2014 wine bloggers conference keynote – corbett barr, fizzle.co “superstars & tastemakers – a brighter future for wine blogging” you know your content is good, but nobody is finding it big bad blogging roadblock #4:
  33. 33. 2014 wine bloggers conference keynote – corbett barr, fizzle.co “superstars & tastemakers – a brighter future for wine blogging” hope is not a marketing strategy breakthrough realization #4:
  34. 34. where are your potential readers hanging out? ! how can you get in front of them and bring them back to your site?
  35. 35. If your site isn’t growing, there are only two possible answers: ! A) your content isn't interesting/useful or B) not enough people are finding it
  36. 36. 2014 wine bloggers conference keynote – corbett barr, fizzle.co “superstars & tastemakers – a brighter future for wine blogging” you want to earn revenue, but wine blogging isn’t an automatic money-maker. big bad blogging roadblock #5:
  37. 37. 2014 wine bloggers conference keynote – corbett barr, fizzle.co “superstars & tastemakers – a brighter future for wine blogging” your blog is not your business breakthrough realization #5:
  38. 38. 2014 wine bloggers conference keynote – corbett barr, fizzle.co “superstars & tastemakers – a brighter future for wine blogging” you’re already doing all of this. what next?? big bad blogging roadblock #6:
  39. 39. 2014 wine bloggers conference keynote – corbett barr, fizzle.co “superstars & tastemakers – a brighter future for wine blogging” 1 + 1 = 3 breakthrough realization #6:
  40. 40. “You are the average of the five people you spend the most time with.” –jim rohn
  41. 41. 2014 wine bloggers conference keynote – corbett barr, fizzle.co “superstars & tastemakers – a brighter future for wine blogging” mastermind 101
  42. 42. who will lead the future of wine blogging?
  43. 43. “blogging”
  44. 44. thanks
  45. 45. extras
  46. 46. U.S. wine consumption per person (liters/year) 2008 2011 14.2% growth Wine Institute - 2013 California and U.S. Wine Sales
  47. 47. U.S. wine sales retail value per year Wine Institute - 2013 California and U.S. Wine Sales 114% growth from 1998 to 2013

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