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Three Advertising Lessons From The Dog House

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Three Advertising Lessons from the Dog House explains why dogs are used on advertisements and why they make an ideal brand representative.

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Three Advertising Lessons From The Dog House

  1. 1. Three Advertising Lessons From The Dog Housewww.copywritingconsulting.com<br />
  2. 2. Table of Contents<br />Introduction<br />Lesson #1<br />Lesson #2<br />Lesson #3<br />For More Information On Copywriting And Increase Your Productivity Levels <br />
  3. 3. Three Advertising Lessons From The Dog House<br />Why are dogs found everywhere in advertising and what can we learn from it?<br />Dog’s are all over ads today. <br />
  4. 4. Three Advertising Lessons From The Dog House<br />These companions are creating their own niche in the internet and magazine.<br />More often, advertisers go for cute and cuddly dog over the pretty girl.<br />
  5. 5. Three Advertising Lessons From The Dog House<br />Every company is looking to make an emotional link with its customers, and they find that dogs give them warm, fuzzy feeling called marketing gold.<br />But not all ads are enhanced by the dog’s appearances.<br />Nonetheless, there are three things that can be noticed from their inclusion in today’s advertising.<br />
  6. 6. Three Advertising Lessons From The Dog House<br />Dogs Grab Your Attention<br />The first thing that an ad must do is to catch the attention of the audience.  <br /> An advertisement is pretty much useless if it is overlooked.  <br />This can be difficult because modern consumers are awash in advertising, and may not be paying attention to their T.V. or computer when an ad comes on.  <br />
  7. 7. Three Advertising Lessons From The Dog House<br />They are also getting more skilled at tuning certain advertisements out.  <br />An adorable dog, however, is hard to turn down. <br />
  8. 8. Three Advertising Lessons From The Dog House<br />When that fluffy golden retriever puppy comes on screen at the beginning of an ad, most people will pay attention to that. <br />And with the hook set, the rest of the ad is more likely to succeed.<br />
  9. 9. Three Advertising Lessons From The Dog House<br />Man’s Best Friend Is Trustworthy<br />In this economy, people are less likely to indulge and to spend on desire.  <br />Purchases and products are scrutinized more carefully.  <br />
  10. 10. Three Advertising Lessons From The Dog House<br />Therefore, a company must learn how to boost the trust of a consumer before it can ring a sale.  <br />Dogs to the rescue!  A dog is a loyal pet, and when deployed in advertising, can help a firm appear more trustworthy. <br />
  11. 11. Three Advertising Lessons From The Dog House<br />Take Kleenex as an example.  <br />They run a print ad featuring an adorable puppy snuggling with a roll of toilet paper.  <br />The two have little to do with one another, but Kleenex is hoping customers will connect positive emotions with their product, and perceive it as reliable.<br />
  12. 12. Three Advertising Lessons From The Dog House<br />Dogs are Family<br />Good advertising is genuine.  <br />The customer is lost if the story told by the advertisementsrings false.  <br />
  13. 13. Three Advertising Lessons From The Dog House<br />An advertisement must confirm or relate to an experience the customer has actually had.  <br />The American Products Manufacturers Association has found that there are over 75 million dogs owned in the U.S., and a bit less than half of all households have a dog. <br />
  14. 14. Three Advertising Lessons From The Dog House<br />Thus, for many, a dog is a family member. <br /> An ad that taps into the strong emotions we feel for beloved family members is likely to create a memorable and positive experience in its audience.  <br />How can your product tap into family feelings?<br />
  15. 15. Three Advertising Lessons From The Dog House<br />Get your free video on<br />"How to be a successful copywriter" go to: <br />http://www.copywritingconsulting.com<br />Follow Us On Facebook: <br />www.facebook.com/copywritingconsulting<br />And On Twitter:<br />http://twitter.com/copyconsulting<br />

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