Introduction How to Use Twitter to Find More Clients
When you think of selling online, clients are more drawn to the substance and quality of your content. Content Marketing requires both patience and effort to produce the best results. It’s a lot of work. But if you take time to create valuable materials, the results will be rewarding.
A lot of content marketers also choose to create and share information through other media. It is not enough to use only a single technique to score more clients. Diversifying is always the key to succeed both in business and life. And how can a business owner diversify?
Establish A Concrete Foundation Start by creating an excellent site. You can also do guest postings for other popular blog sites. In other words, set up your content marketing program first before trying something else.
When you have done that, think of other ways to get more clients and make business with. How?
Go to Twitter Many business owners join Twitter to acquire more clients and promote their business. But most of them are not sure how to use it to achieve those results. Here’s how:
1. Click into the search box in the Hootsuite dashboard. The same thing can be done in Twitter console.2. Look for phrases that match the services you offer. Sift through the results and find tweets that match people for your services.
3. Lastly, click through on the blogs from tweets that match your criteria and do any of the following: Make a comment. Send a message using the contact form. Send an email if the address is available.
The idea is similar to cold call sales. Sending cold tweets (for the lack of term) works way better than relying on content marketing alone. Remember the saying, “Two heads are better than one.” This idea came from a newspaper article about a business owner who used blog posts to get more clients.
He had a difficult time with it and had not landed as many clients as expected. He eventually decided that content marketing was not for him. He thought that spending time doing cold calls is the best way to land more clients, than writing two or more hours a week for a blog content. This may not be always true for all. So you may opt to choose the alternative.
Using Content Marketing As AMarketing Strategy Tool This alternative will make use of your blog post as one of the many tools in your marketing bag. Great content serves as a base for a great internet marketing strategy. When you have established that, you can find other ways to reach prospective clients through other social media like Twitter.
Using Twitter to contact potential customers is more effective when they are forwarded to your web content that shows your expertise. Cold calling will be successful when you have a well-designed website that shows a collection of your best work.
Take all of these in mind before giving up on content marketing. The main thing to create an effective marketing program is to utilize as many tools as you can. These tools work hand in hand or vice versa to achieve your goals. And this is how diversifying works.
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