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Dr Barbara Czachorska- Jones: Empowering the co-operative movement through advocacy education


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Dr Barbara Czachorska- Jones. Director, Management Systems, International Operations for Global at the International Co-operative Alliance Global Conference in Cape Town, November 2013.

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Dr Barbara Czachorska- Jones: Empowering the co-operative movement through advocacy education

  1. 1. Empowering the Cooperative Movement Through Advocacy Education Dr. Barbara Czachorska-Jones Director, Global Communities U.S. Overseas Cooperative Development Council (OCDC) Cape Town, South Africa, November 3, 2013
  2. 2. Content 1. What is CLARITY and how can it help? 2. Current status of cooperative advocacy and what may help the community 3. What is cooperative advocacy and why do it? 4. Developing a cooperative advocacy strategy 5. Planning for success
  4. 4. Cooperative Law and Regulation Initiative (CLARITY)
  5. 5. The Challenge • How does a group of ordinary elected national cooperative leaders – assure their organizations have an enabling legislative and regulatory environment in which to grow and thrive? – advocate to protect and promote their interests given limitations of: • • • • legal/regulatory knowledge and experience advocacy/lobbying knowledge and experience limited time, human and financial resources voluntary and transitory leadership?
  6. 6. • CLARITY is a series of activities designed to help a national cooperative movement organize themselves to: – understand, analyze and evaluate their cooperative law, – develop proposals and strategies for change, and – put those proposals into action through advocacy and outreach activities to protect their rights and interests and bring about cooperative legal reform.
  7. 7. The CLARITY Cycle Advocacy/ Outreach Campaign Environmental Assessment Leadership & Governance Proposal & Strategy Development Analysis/ Evaluation
  8. 8. CLARITY Tools Developed • Analytical Rubrics to evaluate legal environments using the 9 CLARITY Core Principles. • CLARITY Scorecard: set of rubrics which form a map showing the degree to which the law and regulation are in compliance with CLARITY Principles (conducted by lawyers) • Profiles of various countries describing efforts in cooperative legal reform. •
  9. 9. 2011 Survey of national cooperative apex organizations and their leaders
  10. 10. A total of 56% of respondents described their engagement in advocacy as extremely/very active 36% were moderately active 8% were slightly active
  11. 11. Major focus on cooperative law and regulation (71.4%), and sector-specific (65.3%)
  12. 12. Combined 70% respondents interested in changing current cooperative law in their country and combined 77% in changing regulation
  13. 13. Three main challenges include: - lack of awareness of need - Communication - Lack of financial resources
  14. 14. So What Is Cooperative Advocacy and Why Do it? • Legislative Advocacy – involving legislation and/or legislative branch of government • Regulatory advocacy – involving lead government official and staff of regulatory agencies regarding rules, regulations, policies affecting cooperatives • Grassroots advocacy – involving members • To engage cooperative movement in legal reforms • Strengthen the movement • Deepen democracy • Improve public image and • Attract resources
  15. 15. DEVELOPING A COOPERATIVE ADVOCACY STRATEGY PLAN • Define the problems and issues • Define the proposed solution • Analyze power and decision making structures • Develop Advocacy Strategy • Plan Advocacy Actions • Evaluate to verify what worked or did not, and how to improve
  16. 16. DEFINING THE PROBLEMS AND ISSUES • Study and research to understand the problems and issues • Educate the co-op community and beyond about the context, the problems, the “facts and figures”
  17. 17. DEFINING THE PROPOSED SOLUTION • Discuss, involve in dialogue and search for solutions • Adapt to country context • Educate about the advantages of proposed solutions • Reach consensus
  18. 18. ANALYZING POWER AND DECISIONMAKING STRUCTURES • Find and understand points where your actions will be most effective • Educate • Target the message
  19. 19. STRENGTHENING YOUR POSITION • Consider various types of coalitions • Engage cooperative members • Bring in international perspective (ICA Legislative Advisory Committee) • Educate about your positions
  20. 20. TURNING STRATEGY INTO ACTION • Plan and prepare • Bring in cooperative membership and international perspective • Educate about your positions • Engage and educate the media • Evaluate your actions to improve them
  21. 21. Practical Tools, Advice, Exercises, Case Studies
  23. 23. Concluding: • CLARITY can help develop successful advocacy actions - • Advocacy is a means to a stronger cooperative movement and better cooperative enterprises: Too much is at stake to leave it to others! • Turn a mouse into a Giant …
  24. 24. Thank you • Barbara Czachorska-Jones Director, International Operations Global Communities, • 8601 Georgia Avenue, Suite 800 Silver Spring, Maryland 20910 United States of America • email: • Telephone: +1 (301) 587-4700 •