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How to use LinkedIn to boost your personal brand

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LinkedIn is the leading social network for professionals and businesses around the globe. However, few are using this powerful network to build their personal brand. Here are some ways to do so.

You can learn more about using LinkedIn to boost your personal brand here: http://coolerinsights.com/2015/11/linkedin-marketing-tips-boost-your-career/.

Published in: Business
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How to use LinkedIn to boost your personal brand

  1. 1. How to use LinkedIn to Boost your Personal Branding Walter Lim
  2. 2. I WILL NOT BE SPRINKLING ANY FAIRY DUST
  3. 3. Myth #1 LinkedIn is only helpful if I am looking for a job. Adapted from HubSpot
  4. 4. Lead Generation via LinkedIn
  5. 5. Myth #2 If I update my profile, everyone in my network will be notified. Adapted from HubSpot
  6. 6. Myth #3 I can only connect with someone I know well. Adapted from HubSpot
  7. 7. Myth #4 There are secret features that get unlocked when you hit 500 connections. Adapted from HubSpot
  8. 8. Myth #5 Accepting invitations from people I don’t know well will open me up to spam. Adapted from HubSpot
  9. 9. https://www.askdavetaylor.com/how-do-i-report-linkedin-connection-spam/
  10. 10. https://www.askdavetaylor.com/how-do-i-report-linkedin-connection-spam/
  11. 11. https://www.askdavetaylor.com/how-do-i-report-linkedin-connection-spam/
  12. 12. https://www.askdavetaylor.com/how-do-i-report-linkedin-connection-spam/
  13. 13. https://www.askdavetaylor.com/how-do-i-report-linkedin-connection-spam/
  14. 14. https://www.askdavetaylor.com/how-do-i-report-linkedin-connection-spam/
  15. 15. Myth #6 I can only message people I am personally connected to. Adapted from HubSpot
  16. 16. Myth #6 I can only message people I am personally connected to. You can message people in the same group as you, or send them an InMail if you are a premium user.
  17. 17. Myth #7 I should only post content about my company and industry. Adapted from HubSpot
  18. 18. LinkedIn is the number one professional network http://www.jeffbullas.co m/2015/03/06/3- reasons-linkedin- invitations-get-ignored/
  19. 19. CEOs Prefer LinkedIn http://www.netimperative.com/2015/05/ceos- prefer-twitter-and-linked-in-to-facebook/
  20. 20. https://www.linkedin.com/pulse/linkedin-pulse-powerful-effective-lead-generation-how-tos-cortes
  21. 21. Anatomy of a Good LinkedIn Profile Via http://www.buzzfeed.com/chanelparks/the-14- linkedin-hacks-that-could-get-you-a-job
  22. 22. Anatomy of a Good LinkedIn Profile Via http://www.buzzfeed.com/chanelparks/the-14- linkedin-hacks-that-could-get-you-a-job
  23. 23. Anatomy of a Good LinkedIn Profile Via http://www.buzzfeed.com/chanelparks/the-14- linkedin-hacks-that-could-get-you-a-job
  24. 24. Example of My LinkedIn Profile
  25. 25. Include Keywords in Headlines Use bullet points to highlight competencies Focus on achievements and include numbers Highlight relevant “CCA”s Don’t forget your contact
  26. 26. Make it SEO Friendly • Use the keywords that you want associated with you. • Cut and paste into a world cloud generator to check.
  27. 27. Claim Your Custom URL • Online brand name • Consistent across social channels • Use company or product brand name
  28. 28. Connect with Right People • Colleagues and Bosses (current and ex) • Clients, suppliers, distributors, partners • Prospects and influencers • Friends and family • Alumni associates
  29. 29. Make It Personal and Relevant
  30. 30. List Skills and Endorsements
  31. 31. List Skills and Endorsements LinkedIn members who list their skills receive 13 times more profile views than those who don’t.
  32. 32. Join and Create LinkedIn Groups • Join groups related to your business • Connect with thought leaders • Message group members
  33. 33. Engage with LinkedIn Network • Like/comment on their posts (or engaged posts) • Share their LinkedIn posts on your profile • Congratulate or like their new jobs/ anniversaries
  34. 34. You can also comment or like or share a post which your friend engaged with.
  35. 35. We love to be liked!
  36. 36. • Establish thought leadership • How To’s, Trends, News, Insights • Share on other social networks • Experiment! Write and Publish on Pulse
  37. 37. Guts of a Good Article
  38. 38. Pick an interesting and relevant image Choose a title that attracts attention
  39. 39. Include interesting facts and figures in your article.
  40. 40. Provide real value to your readers (not pseudo- marketing spiel)
  41. 41. Include a “calling card” to generate leads from your article.
  42. 42. Track Performance of Articles
  43. 43. Learn Who Your Readers Are
  44. 44. Connect/Engage Advocates
  45. 45. LinkedIn Pulse Influencers • Movers and shakers • Divided into specialties • High number of followers • Useful to follow
  46. 46. LinkedIn Pulse Channels • Topical in nature • Useful to garner insights and ideas • Get featured if you can!
  47. 47. Do NOT do the following… • Add somebody on LinkedIn just to immediately send sales message • Write advertising or sales copy on Pulse disguised as helpful articles • Promote yourself  focus on your prospects! • Forget to reciprocate with a like or comment
  48. 48. Connect With Me walter@coolerinsights.com coolerinsights.com Facebook.com/coolinsights Twitter/Instagram: @coolinsights Linkedin.com/in/coolinsights

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