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Le 13 mai dernier, la Journée romande du marketing abordait les nouvelles tendances du marketing. Notre CEO, Eileen Schuch, a été invitée en tant que conférencière pour parler du marketing expérientiel et sensoriel. Les experiences, bonnes ou mauvais, font parler, autant procurer aux consommateurs de belles experiences, et ceci, avant, pendant et après l'achat. Ainsi, le bouche à oreille a toutes les chances de s'enclencher.
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