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PPC and Remarketing


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Remarketing is the ability to retarget people who have visited your website, but not converted. Essentially it is interest-based advertising on the Google AdWords content network. You can set your remarketing to target different lists of audiences who visit your site. AdWords even gives you the option to choose from a list of categories, or gives you the chance to be your own strategy master and define your own lists. This Presentation gives you an insight into the science of remarketing and what you can gain out of it.

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PPC and Remarketing

  2. 2. What is Remarketing?<br /> Remarketing is a simple way to connect with users, based on their past interactions with your website.<br />
  3. 3. <ul><li>Ability to target users who have already shown interest
  4. 4. Target users based on brands by creating recognizable ads
  5. 5. Target users who have only purchased a product once by offering discounts</li></li></ul><li><ul><li>Reclaim users who have previously abandoned a shopping cart
  6. 6. Ability to keep your brand in users mind as they browse through the web</li></li></ul><li>AND WHAT WE FOUND OUT?<br /><ul><li>High conversion rates, Low cost per lead
  7. 7. Efficient way to spend your budget on highly qualified visitors versus the general public</li></li></ul><li>SETUP & MORE…<br />
  8. 8. REMARKETING LIST<br />
  9. 9.
  10. 10. The best part is that you can create any custom combination with any permutation and combination.<br />
  11. 11. SETTINGS<br />
  12. 12. <ul><li>A new Remarketing Campaign
  13. 13. Just like any other display network campaign
  14. 14. Language & Location
  15. 15. Network & Devices
  16. 16. Bidding
  17. 17. Budget Delivery Method</li></li></ul><li><ul><li>Allocate budget on highly qualified visitors versus the general public
  18. 18. Advanced Settings:
  19. 19. Ad Scheduling.
  20. 20. Ad Delivery / Frequency Capping.
  21. 21. Demographic</li></li></ul><li>CONVERSIONSVS.COST PER CONVERSION<br />
  22. 22. *Data of a leading tools manufacturer for automotive and other industries<br />
  23. 23. *Data of a leading global provider of motion systems and components for equipment manufacturers <br />
  24. 24. WHAT CAN GO WRONG?<br />
  25. 25. Users can opt out of remarketing.<br /><ul><li>Many Safari users won’t be targeted by remarketing.
  26. 26. Some users may be turned off by companies who remarket.</li></li></ul><li>Talk To Our Experts!<br />Twitter<br />LinkedIn<br />Facebook<br /> | T: +1 909 525 4071 |<br />