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New Age Link Building


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Link building has always been the crux of any search engine optimization campaign. Kshitija Chavan, a SEO professional working with Convonix, has created an informative presentation on how link building has evolved dramatically over the years. She brings out the importance of discarding age-old linking techniques, & specially highlighted the fact that SEO experts need to move beyond traditional link building methods to ensure that they remain relevant in the search results. She has also identified some potential link avenues which bring not only SEO value, but are beneficial from a user’s perspective too.

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New Age Link Building

  1. 1. NEW AGE LINK BUILDING WITH PRESENTATIONS & IMAGES By- Kshitija Chavan Asst. Project Manager Search Engine Optimization
  2. 2. TRADITIONAL LINK BUILDING Blogs DirectoryPress Release Articles Forums Blog Commenting What more? What’s New?
  3. 3. POWER POINT PRESENTATIONS Effective and concise content Hold users attention No lengthy and boring text Provision to add images and graphical data
  4. 4. PRESENTATION PLATFORMS1. Slide Share World’s largest community for sharing ppts with 60 million monthly visitors Great source of inspiration to create ppts for your own business Grow your professional network (get in contact with similar people) Get a chance for content to go viral (get shared on blogs, twitter, FB)
  5. 5. TIPS FOR OPTIMIZING WITH SLIDE SHARE(BASIC) Provides link back from the account page Add location, business type Keyword in title Summary 3000 characters allowed Keywords in Tags Speaker notes Helps you create a professional profile Also allows link to social media platforms
  6. 6. ADVANCED Insert youtube videos within ppts SS also supports documents, PDFs and videos Embed slideshare widgets on your site
  7. 7. ADVANTAGES In 2011 SlideShare had a major makeover wherein they ditched Adobe Flash Player and rebuilt the entire site on HTML 5 Spiders can read all text within slides SlideShare is viewable on every kind of mobile device, from iPads to iPhones to Android devices and beyond Website is now loads 30% faster
  8. 8. SOME RESULTS Gauge the popularity with number of views No. of Tweets and +1s
  9. 9. IMPROVEMENT KEYWORDS Keywords 4/11/12 11/11/11 trade show promotional items 5 9 customized promotional products 6 10 custom promotional products 8 12 promotional clothing 9 10
  10. 10. OTHER PLATFORMS All these sites provide back links and are crawlable
  11. 11. IMAGE SHARING: FLICKR Online photo sharing and management application
  12. 12. HOW TO USE IT FOR SEO? Sign up and create a profile page for your brand Get a link back to your homepage Add tags to each of your image Add descriptions with links embedded in them Join related groups and connect with people from the same industry
  13. 13. THANK YOU