Google Analytics - Basic Installation


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New to Google Analytics? Here's a quick tutorial for Google Analytics Basic Installation

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  • Very clearly tabulated. Helped me a lot. Could you tell me more about the cookies' aspect?
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Google Analytics - Basic Installation

  1. 1. Basic Installation Guide
  2. 2. Step 1 – Create a Google Analytics Account 1. Visit 2. Click Sign In or click on Sign up now to create one. 3. Enter your Website's URL, a nickname for this account in the Account Name field 4. Enter your Contact Information 5. The Tracking Instructions page that appears contains the tracking code that you'll need to paste into each page of your site.
  3. 3. Step 2 – Configure your profile 1. Go to Website Profiles Table & Click Edit besides the profile which you would like to configure. 2. Click Edit on the Main Website Profile Information table. 3. Set Default Page 4. Set track E-Commerce (only for e-commerce websites) 5. Time-Zone 6. Site Search (Query Parameter & Category Parameter) e.g. chWords=&keywords=keyword+one&x=0&y=0
  4. 4. Step 3 – Add the Tracking Code to Your Pages The tracking code should be added on each & every page of your website. 1. Sign in to Google Analytics. 2. On Analytics Settings page, find the profile for which you would like to retrieve the tracking code. Please note that tracking code is profile-specific. 3. From the profile's Settings column, click Edit. 4. On Main Website Profile Information box, click Check Status. 5. Your tracking code can be copied and pasted from the text box in the Instructions for adding tracking section. 6. Basic installation - Copy and paste the code segment into the bottom of your content, immediately before the </body> tag of each page you are planning to track. Google Analytics will begin collecting traffic data. You'll be able to see data in your reports within 24 hours.
  5. 5. Step 4 – Confirm That The Tracking Code Was Entered Correctly On All The Pages 1. Select View Source from your browser's menu and look for the code. 2. It should be immediately before the</body> tag of your page 3. It should look exactly as it was provided to you
  6. 6. Step 5 – Link with your Adwords Account 1. The same Google Account for both your Analytics and AdWords accounts should be used and that the login has Admin access on the Analytics account OR If you haven't used the same Google Account, simply add your AdWords username to your Analytics account as an Account Admin 2. Log in to your AdWords account and follow the steps provided under the Analytics tab. i. Log in to your AdWords account at ii. Click the Analytics tab. iii. If you don't have an Analytics account, click the Continue button to sign up for one. iv. If you already have an Analytics account, click I already have a Google Analytics account.
  7. 7. v. From the Existing Google Analytics Account drop-down list, select the name of the Analytics account you'd like to link to. vi. Keep the checkboxes selected on this page, unless you're sure you'd like to disable auto-tagging and cost data imports. vii. Click Link Account. viii. That's it! Your two accounts are now linked. ix. If you opted to keep auto-tagging turned on, Analytics will start automatically tagging your AdWords links for detailed campaign tracking reports. They’ll also begin importing cost data from your AdWords campaigns for ROI calculations.
  8. 8. Step 6: Tracking Paid Campaign Data From Other Sources • Analytics also tracks paid campaign data from other sources apart from Google Adwords. • E.g. Yahoo Paid Campaigns, Overture, Email marketing (Newsletters) etc. • “Tagging” your online ads enables Google analytics to capture the data • Tagging involves inserting and defining specific variables into the links that lead to your website. • Google Analytics offers an URL Builder Tool which helps in generating a tagging URL.
  9. 9. Questions? @convonix |