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Email marketing 101

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Welcome to Email Marketing 101!

This presentation will touch on a few basics of email marketing and finally

Published in: Technology, Business
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Email marketing 101

  1. 1. Email Marketing 101 Converting Copy http:// www.convertingcopy.com
  2. 2. Why Build a List? <ul><li>Ensures Further Contact After Visitors Leave Site/Additional Traffic Source </li></ul><ul><li>Develops a Relationship With Your Subscribers – Most Valuable Traffic </li></ul><ul><li>Make MONEY! </li></ul>
  3. 3. Sign Up Form Tips <ul><li>Make Your Form Visible </li></ul><ul><li>Use Bullets to Explain What They Will Get </li></ul><ul><li>Have An Incentive and Talk About It </li></ul><ul><li>Less is More </li></ul><ul><li>Allay their privacy concerns </li></ul><ul><li>Split Test… Over and Over </li></ul>
  4. 4. Lightbox Hover
  5. 5. The Confirmed Opt In <ul><li>More Steps </li></ul><ul><li>Smaller List </li></ul><ul><li>Fraud Prevention </li></ul><ul><li>Quality Over Quantity </li></ul><ul><li>Audit Trail </li></ul>Cons Pros
  6. 6. The Autoresponder <ul><li>Establishes Relationship With Subscribers </li></ul><ul><li>Develops Your Website and Brand </li></ul><ul><li>Perfect Sales Tool – The Automated Sales Funnel </li></ul>My Autoresponder:
  7. 7. Extra Tip #1 <ul><li>Start Email Marketing ASAP </li></ul><ul><li>Proverb: The best time to plant a tree is 20 years ago. The next best time is today. </li></ul><ul><li>Lesson: Every second you don’t have your email list set up and in place, you’re failing to have a chance of converting your website’s traffic into subscribers. </li></ul>
  8. 8. Extra Tip #2 <ul><li>Go With the Best Email Marketing Company From the Beginning </li></ul><ul><li>If you begin with a freebie option, when you inevitably later decide to upgrade to a better provider you’ll have to ask every one of your current subscribers to opt in to your new list. </li></ul><ul><li>I did this and lost nearly 50% of my subscribers. Therefore, go with the best from the beginning. </li></ul>
  9. 9. Extra Tip #3 <ul><li>Don’t Sell In Every Email </li></ul><ul><li>Selling to your subscriber in every email is a surefire way to get them to unsubscribe. </li></ul><ul><li>Deliver quality FREE information with occasional offers mixed in for the best results. </li></ul>
  10. 10. Download a Free Copy of My Complete Email Marketing Blueprint From My Facebook Page <ul><li>Learn How to: </li></ul><ul><li>Get subscribers </li></ul><ul><li>Use segments </li></ul><ul><li>Embrace personalized email marketing </li></ul><ul><li>Use pop ups effectively </li></ul><ul><li>Clean your list </li></ul><ul><li>Use double opt in </li></ul><ul><li>Keep your emails out of the spam folder </li></ul><ul><li>Much more! (30 pages of content) </li></ul>

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