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Conversion challenge 2015

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Conversion Challenge, the ultimate Digital Marketing Quiz at Digital First 2015!
Have a look at the questions & answers, learn a thing or two about Digital Marketing and be prepared for next year.

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Conversion challenge 2015

  1. 1. Conversion Challenge The Ultimate Digital Marketing Quiz
  2. 2. Powered by ....
  3. 3. Specialized in the recruitment & outsourcing of Digital Experts and Leaders
  4. 4. Are you the Digital Expert of theYear 2015?
  5. 5.  3 Rounds, 15 questions each round.  No cheating, no internet!  Click the right answer on your remote, within the given time.
  6. 6. Test: How badly do you want the iWatch? A. I would give my kidney for it B. I’m sure I’ll win this quiz, so bring it on! C. I already have one, but would like a second one D. I’m an Android guy, I’m in the wrong quiz Iw ould give m ykidneyforit I’m sure I’llw in thisquiz,so ... Ialreadyhave one,butw ould... I’m an Android guy,I’m in t.. 27% 33% 6% 33%
  7. 7. Let the battle begin!
  8. 8. Round 1: Internet Companies
  9. 9. 1. In which year did Facebook acquireWhatsapp for $19 billion? A. 2015 B. 2014 C. 2013 D. 2012
  10. 10. 2.When was Amazon founded? A. 1990 B. 1994 C. 1999 D. 2002
  11. 11. 3.The time on every iPhone in an Ad is 9.41 am, why? A. Steve Jobs got the idea for the iPhone at 9.41 am B. 9.41 am was the time the first iPhone was sold C. It was 9.41 am when Steve Jobs presented the first iPhone D. The first iPhone was made at 9.41 am
  12. 12. 4.Which Search Engine was first called Backrub? A. Yahoo B. Google C. Bing D. Ask
  13. 13. 5.What does the arrow in the Amazon logo mean? A. It’s a smiley, meaning they value customer satisfaction B. It represents the slider for paying by card C. It’s an arrow meaning they send you your product D. The arrow goes from the letter ‘A’ to the letter ‘Z’, meaning that they offer everything from a to z in the alphabet
  14. 14. 6.Which similar social networking site sued Facebook in 2004 for allegedly stealing source code? A. MySpace B. Friendster C. ConnectU D. Pinterest
  15. 15. 7. How much did Facebook pay to get its current domain name? A. $2 B. $20.000 C. $200.000 D. $2.000.000
  16. 16. 8.Which new service did Uber introduce? A. Babysitting B. Meal Delivery C. Payment Service D. Dating Site
  17. 17. 9.Which country has the most linkedIn users in % of the population? A. USA B. Germany C. Luxembourg D. China
  18. 18. 10.Which company was the first to post an Instagram Ad in Belgium? A. Axe B. Nutella C. 20th Century Fox D. Ikea
  19. 19. 11.Which company used this slogan? “Don’t be evil” A. Instagram B. Yahoo C. Vine D. Google
  20. 20. 12. Nobody uses internet explorer anymore, so Microsoft is rebranding their internet browser. What is the new name of the browser? A. Microsoft Edge B. Microsoft Explorer C. Microsoft Spartan D. Microsoft Fast
  21. 21. 13.What is the slogan of Facebook? A. Facebook helps you connect and share with the people in your life. B. Built for people by people C. Be Connected. Be Discovered. Be on Facebook. D. Watch the people you disliked in school fail in life
  22. 22. 14. And the slogan of LinkedIn? A. Connecting People B. Be great at what you do C. Connecting Business D. Connecting Business People
  23. 23. 15. How is the start-up called that just introduced a “Smart Ring” for payments? A. Rings B. Kerv C. SmartR D. Flory
  24. 24. Round 1:The Answers
  25. 25. 1.Which major software company bought stakes in Facebook in 2007? A. Google B. Microsoft C.Yahoo D. SAP
  26. 26. 2.When was Amazon founded? A. 1990 B. 1994 C. 1999 D. 2002
  27. 27. 3.The time on every iPhone in an Ad is 9.41 am, why? A. Steve Jobs got the idea for the iPhone at 9.41 am B. 9.41 am was the time the first iPhone was sold C. It was 9.41 am when Steve Jobs presented the first iPhone D.The first iPhone was made at 9.41 am
  28. 28. 4.Which Search Engine was first called Backrub? A.Yahoo B. Google C. Bing D. Ask
  29. 29. 5.What does the arrow in the Amazon logo mean? A. It’s a smiley, meaning they value customer satisfaction B. It represents the slider for paying by card C. It’s an arrow meaning they send you your product D. The arrow goes from the letter ‘A’ to the letter ‘Z’, meaning that they offer everything from a to z in the alphabet
  30. 30. 6.Which similar social networking site sued Facebook in 2004 for allegedly stealing source code? A. MySpace B. Friendster C. ConnectU D. Pintrest
  31. 31. 7. How much did Facebook pay to get its current domain name? A. $2 B. $20.000 C. $200.000 D. $2.000.000
  32. 32. 8.Which new service did Uber introduce? A. Babysitting B. Meal Delivery C. Payment Service D. Dating site
  33. 33. 9.Which country has the most linkedIn users in % of the population? A. USA B. Germany C. Luxembourg D. China
  34. 34. 10.Which company was the first to post an Instagram Ad in Belgium? A. Axe B. Nutella C. 20th Century Fox D. Ikea
  35. 35. 11.Which company used this slogan? “Don’t be evil” A. Instagram B. Yahoo C. Vine D. Google
  36. 36. 12. Nobody uses internet explorer anymore, so Microsoft is rebranding their internet browser. What is the new name of the browser? A. Microsoft Edge B. Microsoft Explorer C. Microsoft Spartan D. Microsoft Fast
  37. 37. 13.What is the slogan of Facebook? A. Facebook helps you connect and share with the people in your life. B. Built for people by people C. Be Connected. Be Discovered. Be on Facebook. D. Watch the people you disliked in school fail at life
  38. 38. 14. And the slogan of LinkedIn? A. Connecting People B. Be Great at What You Do C. Connecting Business D. Connecting Business People
  39. 39. 15. How is the start-up called that just introduced a “Smart Ring” for payments? A. Rings B. Kerv C. SmartR D. Flory
  40. 40. Round 2: Internet People
  41. 41. 1.Who came up with Twitter? A. Jack Dorsey B. Pierre Omidyar C. Ronald Burkle D. Niklas Zennestrom
  42. 42. 2.Who's one of the authors of the book: 'Digital Transformation:A model to master disruption' A. Sean Ellis B. Tom Cook C. Seth Godin D. Jo Caudron
  43. 43. 4.Who is this? (hint: he is co-founder ofYahoo) A. Yang Hope B. SteveChen C. Jerry Yang D. Robin Li
  44. 44. 5.Which site has Jack Ma founded? A. Sohu B. Alibaba C. Yahoo D. PayPal
  45. 45. 6.Who is the CEO of Youtube? A. Larry Page B. Susan Wojcicki C. Jen-Hsun Huang D. Jeff Besoz
  46. 46. 7.This is Blake Ross. Which internet browser has he founded? A. Google Chrome B. Internet Explorer C. Netscape D. Mozilla Firefox
  47. 47. 8.Who is this famous blogger? A. Brian Solis B. Seth Godin C. Pete Cashmore D. Cain Ransbottyn
  48. 48. 9.Who is this famous vlogger? He had the mostYoutube subscribers in 2015. A. Danisnotinteresting B. Pewdiepie C. Kingsley D. Jacksgap
  49. 49. 10.Who is the founder of Drupal? A. Dries Buytaert B. Pierre Omidyar C. Pieter-Jan Bouten D. JeroenVan Ermen
  50. 50. 11.This is Naveen Selvadurai. He is worth an estimated 80 million!Which company is he co- founder of? A. Foursquare B. Pintrest C. Flickr D. Vine
  51. 51. 12.This is the CEO of the Best BelgianWebshop in 2014.Which one is that? A. Collishop B. Sarenza.be C. Vente Exclusive D. Pizza.be
  52. 52. 13.Who is the CEO of Bol.com? A. Jean François van Boxmeer B. Daniel Ropers C. Harold Goddijn D. Bart Kuijpers
  53. 53. 14. In 1999 Paul de Jong, Pieter Zwart en Bart Kuijpers began a very successful online shop in their garage.Which one? A. Bol.com B. Beslist.nl C. Unigro D. Coolblue
  54. 54. 15. StevenVan Belleghem has written a very well known book. What was it’s name again? A. When Human becomes Digital B. Digital has become Human C. Human evolution in Digital D. When Digital becomes Human
  55. 55. Round 2:The Answers
  56. 56. 1.Who came up withTwitter? A. Jack Dorsey B. Pierre Omidyar C. Ronald Burkle D. Niklas Zennestrom
  57. 57. 2. Who's one of the authors of the book: 'Digital Transformation: A model to master disruption' A. Sean Ellis B. Tom Cook C. Seth Godin D. Jo Caudron
  58. 58. 4.Who is this? (hint: he is co-founder ofYahoo) A. Yang Hope B. Steve Chen C. Jerry Yang D. Robin Li
  59. 59. 5.Which site has Jack Ma founded? A. Sohu B. Alibaba C. Yahoo D. PayPal
  60. 60. 6.Who is the CEO of Youtube? A. Larry Page B. Susan Wojcicki C. Jen-Hsun Huang D. Jeff Besoz
  61. 61. 7.This is Blake Ross. Which internet browser has he founded? A. Google Chrome B. Internet Explorer C. Netscape D. Mozilla Firefox
  62. 62. 8.Who is this famous blogger? A. Brian Solis B. Seth Godin C. Pete Cashmore D. Cain Ransbottyn
  63. 63. 9.Who is this famous vlogger? He had the mostYoutube subscribers in 2015. A. Danisnotinteresting B. Pewdiepie C. Kingsley D. Jacksgap
  64. 64. 10.Who is the founder of Drupal? A. Dries Buytaert B. Pierre Omidyar C. Pieter-Jan Bouten D. JeroenVan Ermen
  65. 65. 11.This is Naveen Selvadurai. He is worth an estimated 80 million!Which company is he co- founder of? A. Foursquare B. Pintrest C. Flickr D. Vine
  66. 66. 12.This is the CEO of the Best BelgianWebshop in 2014.Which one is that? A. Collishop B. Sarenza.be C. Vente Exclusive D. Pizza.be
  67. 67. 13.Who is the CEO of Bol.com? A. Jean François van Boxmeer B. Daniel Ropers C. Harold Goddijn D. Bart Kuijpers
  68. 68. 14. In 1999 Paul de Jong, Pieter Zwart en Bart Kuijpers began a very successful online shop in their garage.Which one? A. Bol.com B. Beslist.nl C. Unigro D. Coolblue
  69. 69. 15. StevenVan Belleghem has written a very well known book.What was it’s name again? A. When Human becomes Digital B. Digital has become Human C. Human evolution in Digital D. When Digital becomes Human
  70. 70. Round 3: Online Marketing
  71. 71. 1.Which of the following isn't a component of ResponsiveWeb Design? A. Fluid grid B. Web fonts C. Media Queries D. Flexible images
  72. 72. 2.Which of the following does not appear as a metric in Google Analytics reports? A. Used browser B. Other sites open in browser C. Average Page LoadTime D. AverageVisit Duration
  73. 73. 3. Which of the following systems is a CRM system? A. Salesforce B. Zoho C. NetSuite D. All of the above
  74. 74. 4. How do mobile websites differ from regular websites? A. Bandwidth and download speeds B. User behavior C. Analytics and tracking D. All of the above
  75. 75. 5. On which level in Adwords can you set up sitelinks? A. Ad level B. Keyword level C. Ad group level D. Campaign level
  76. 76. 6.You can type in an unlimited number of search words in Google, but Google won’t use all your search words!What is the limited amount of words that Google will use? A. 10 B. 32 C. 63 D. 151
  77. 77. 7.The main purpose of search engine spiders is to … A. Check site visits B. Check if sites perform ethical SEO C. Index sites D. Check if sites sell illegal products
  78. 78. 8. How does an Instagram Ad differ from a normal post? A. It has a blue background. B. The word ‘Sponsored’ in the right upper corner. C. The word ‘Promoted’ in the right upper corner. D. The word ‘Sponsored’ at the bottom.
  79. 79. 9.What’s the percentage of text you can use in a Facebook Ad? A. 20% B. 45% C. 66% D. 80%
  80. 80. 10.What are the components of the Quality Score in Adwords? A. Expected CTR, Ad copy & Landingpage URL. B. Expected CTR, Landingpage experience & Ad Relevance. C. Ad copy, Ad relevance & Landingpage URL. D. Ad copy, bidding on keywords & Ad Relevance.
  81. 81. 11. If a website’s search engine saturation with respect to a particular search engine is 20%, what does it mean? A. 20% of the WebPages of the website have been indexed by the search engine. B. Only 20% of the pages of the website will be indexed by the search engine. C. 20% of the websites pages will never be indexed. D. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms.
  82. 82. 12.Which of the following would be the best choice of URL structure (for both search engines and users)? A. http://www.conversiontalent.eu/mcp.php?i=134 B. http://www.conversiontalent.eu/jobs/UX-expert/ C. http://www.conversiontalent.eu/category/job-14 D. http://www.conversiontalent.eu/category/27/article/56
  83. 83. 13.What is the most used testing method for improving conversion rate? A. A/BTesting B. MultivariateTesting C. User testing D. Focus groups
  84. 84. 14. How is the current Google SEO algorithm called? A. Hummingbird B. Penguin C. Pigeon D. Panda
  85. 85. 15. Of which tool is this a screenshot? A. Balsamiq B. Salesforce C. Axure D. Clicktale
  86. 86. Round 3:The answers
  87. 87. 1.Which of the following isn't a component of ResponsiveWeb Design? A. Fluid grid B. Web fonts C. Media Queries D. Flexible images
  88. 88. 2.Which of the following does not appear as a metric in Google Analytics reports? A. Used browser. B. Other websites open in browser C. Average Page LoadTime D. AverageVisit Duration
  89. 89. 3.Which of the following systems is a CRM system? A. Salesforce B. Zoho C. NetSuite D. All of the above
  90. 90. 4. How do mobile websites differ from regular websites? A. Bandwidth and download speeds B. User behavior C. Analytics and tracking D. All of the above
  91. 91. 5. On which level in Adwords can you set up sitelinks? A. Ad level B. Keyword level C. Ad group level D. Campaign level
  92. 92. 6.You can type in an unlimited number of search words in Google, but Google won’t use all your search words! What is the limited amount of words that Google will use? A. 10 B. 32 C. 63 D. 151
  93. 93. 7.The main purpose of search engine spiders is to … A. Check site visits B. Check if sites perform ethical SEO C. Index sites D. Check if sites sell illegal products
  94. 94. 8. How does an Instagram Ad differ from a normal post? A. It has a blue background. B. The word ‘Sponsored’ in the right upper corner. C. The word ‘Promoted’ in the right upper corner. D. The word ‘Sponsored’ at the bottom.
  95. 95. 9.What’s the percentage of text you can use in a Facebook Ad? A. 20% B. 45% C. 66% D. 80%
  96. 96. 10.What are the components of the Quality Score in Adwords? A. Expected CTR, Ad copy & Landingpage URL. B. Expected CTR, Landingpage experience & Ad Relevance. C. Ad copy, Ad relevance & Landingpage URL. D. Ad copy, bidding on keywords & Ad Relevance.
  97. 97. 11. If a websites search engine saturation with respect to a particular search engine is 20%, what does it mean? A. 20% of the WebPages of the website have been indexed by the search engine. B.Only 20% of the pages of the website will be indexed by the search engine. C. 20% of the websites pages will never be indexed. D. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms.
  98. 98. 12.Which of the following would be the best choice of URL structure (for both search engines and users)? A. http://www.conversiontalent.eu/mcp.php?i=134 B.http://www.conversiontalent.eu/jobs/UX-expert/ C. http://www.conversiontalent.eu/category/job-14 D. http://www.conversiontalent.eu/category/27/article/56
  99. 99. 13.What is the most used testing method for improving conversion rate? A. A/BTesting B. MultivariateTesting C. User testing D. Focus groups
  100. 100. 14. How is the current Google SEO algorithm called? A. Hummingbird B. Penguin C. Pigeon D. Panda
  101. 101. 15. Of which tool is this a screenshot? A. Balsamiq B. Salesforce C. Axure D. Clicktale
  102. 102. Let’s have a look at the results ...
  103. 103. Our analysts are currently looking at theTop 5 ...
  104. 104. Top 5 of Digital Experts 5. StijnVerbruggen (Denku) 4. Raphael Lienaert (Tweetwall Pro) 3. EgwinAvau (Panenco) 2.VincentVandoorne (Tweetwall Pro)
  105. 105. Digital Expert of theYear 2015 FrederikVerleye, Freelance Online Marketer
  106. 106. Thanks for participating! Let’s have a drink...

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