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Conversion Thursday Belfast 28th June 2012

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The first Conversion Thursday Beflast event was held in the MAC theatre on 28th June. This presentation was includes the introduction from Kevin McCaffrey an introduction to Conversion Optimisation and some split test examples.

For more information about Conversion Rate Services visit: http://www.conversion-rate-services.com

Published in: Business, Technology, Design
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Conversion Thursday Belfast 28th June 2012

  1. 1. Password: themac1234 June 28th 2012Sponsored By
  2. 2. Format• Presentations – Kevin – Jill – Niamh & Carolyn• Group Discussion on new Cookie Law• Networking
  3. 3. #CTBelfast
  4. 4. Kevin McCaffrey
  5. 5. What Affects Conversion?• Usability • Persuasion – Website Design – Visitor Motivation – Page Structure – Understanding Objections – Forms & Funnels – Social Proof & Authority Research Web Analytics User Tracking Surveys
  6. 6. Conversion Rate Optimisation #CRO Graphic Design Website Development Copywriting Data Analysis Marketing
  7. 7. A Target£350 Million +10%
  8. 8. 1000 Visitors2.0% 20+10% +10%2.2% 22 Only another 2 People out of 980
  9. 9. 1000 Visitors
  10. 10. Split Test Examples
  11. 11. Split Testing
  12. 12. Split Testing Software
  13. 13. 38% Increase incompleted trialsubmissions
  14. 14. Lessons• Emotional Copywriting • Future Tests• Big Button with • Dark on Light Contrasting Colour • Bullet Points• Supporting Images • Images• Social Proof • Video• Authority• Commitment & Consistency
  15. 15. 11% Increase in Purchases
  16. 16. Lessons Future Tests• Big Product Images • Add More Images• Clear Call to Action • Customer Reviews• Multiple Payment Options • Video/Audio• Collect In Store • Image Zoom• Phone Number on Product Page • Free Delivery• Delivery Estimate• Customer Reviews
  17. 17. 303% Increase in Revenue
  18. 18. Conclusion• Usability• Persuasion• Set Yourself a 10% target
  19. 19. Contactkevin@conversion-rate-services.com@ConversionRate_Download the White Paper:How You Can Increase Conversion By 20% in 10 Weeks
  20. 20. 45% Increase in Purchases
  21. 21. No Clear Winner!
  22. 22. Thank you!
  23. 23. Analyse: Quick Guess
  24. 24. Scientific Advertising• Just Salesmanship • Tell Your Full Story• Offer Service • Information• Headlines • Samples• Psychology • Test Campaigns• Being Specific • Art in Advertising

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