How Kentico Partners Can Help Their Customers Make More Money

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You need to implement a conversion optimisation process because it has been proven by businesses worldwide to increase sales and leads and it is cost effective, easy and reliable to implement.

Every single business in the World could increase sales and leads on their Websites by at least 10% but by as much as 100% or even more by following the process I’m about to show you.

This process is the reason that companies like Amazon, Google and Ebay dominate their markets.

The way you can achieve results like these for both yourselves and your customers is by using conversion optimisation.

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How Kentico Partners Can Help Their Customers Make More Money

  1. 1. How Kentico Partners Can Help Their Customers Make More Money<br />
  2. 2. What is Conversion<br />Your Web Page<br />
  3. 3. What is Conversion<br />Your Web Page<br />
  4. 4. TRAFFIC + CONVERSION = PROFIT <br />
  5. 5. Conversion Optimisation Process<br />1. ANALYSE<br />2. DESIGN<br />5. RELEASE<br />4. TEST<br />3. IMPLEMENT<br />
  6. 6. Finding Things to Test<br />User Intentions<br />Your Web Page<br />
  7. 7. Finding Things to Test<br />User Intentions<br />Your Web Page<br />
  8. 8. Finding Things to Test<br />Buying Cycle<br />Identify a Problem<br />Research <br />Analyse and Evaluate Options<br />Purchase<br />Post purchase Analysis<br />
  9. 9. 4Q - iperceptions<br />Logo<br />
  10. 10. Finding Things to Test<br />Become a Customer<br />Top Landing Pages<br />Top Traffic Source<br />E.g. Top Organic Keyword<br />Follow Most Common Path to the End<br />
  11. 11. Finding Things to Test<br />Shopping Cart Abandonment<br />
  12. 12. Finding Things to Test<br />User Experience<br />
  13. 13. Finding Things to Test<br />“Quick Guess” or “Best Practice”<br />Headline<br />Call To Action<br />Buttons<br />Images<br />Compelling Offer<br />Guarantee<br />Testimonials<br />
  14. 14. Finding Things to Test<br />Objection vs Counter Objection<br />Objection<br /><ul><li>Trust
  15. 15. Believability
  16. 16. Confusion
  17. 17. Risk</li></li></ul><li>Finding Things to Test<br />
  18. 18. Prioritise<br /><ul><li>Double Conversion Rate?
  19. 19. Easy to Implement?</li></li></ul><li>Design: Wireframing<br />
  20. 20. Testing<br />A/B Testing<br />Structural Changes<br />Multivariate Testing<br />Refinement<br />
  21. 21.
  22. 22. Testing : Split Test Example<br />
  23. 23. What it Means to the Business<br />
  24. 24. Summary<br /><ul><li> Implement a Process
  25. 25. Find Things to Test
  26. 26. Prioritise for Impact
  27. 27. Test</li></li></ul><li>Contact<br />kevin@conversion-rate-services.com<br />@ConversionRate_<br />Download the White Paper:<br />How Kentico Partners Can Help Their Customers Make More Money<br />
  28. 28. Platinum sponsors<br />
  29. 29. Split Test Example<br />
  30. 30. Next sessions<br />17:00 – 17:30<br />Looking forward – Kentico CMS 7 + Raffle<br />19:00 – 24:00<br />Social Event<br />Restaurant Na Verandách <br />Nadražní Street<br />
  31. 31. Thank you!<br />
  32. 32. Analyse: Quick Guess<br />

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