Brazil Means Business Symposium
A 360 Degree View of an Emerging Economy
AMSTERDAM – February 28th, 2010/ The first edition of the Brazil Means Business
Symposium, that will take place March 29th 2010, in Holland, will showcase some of the fastest
growing Brazilian companies in the IT and Bio/Pharma sectors.
Brazil has become an attractive market to do business in the last decade, according to the
President of the Banco De Lage Landen, in the South of Brazil, Porto Alegre, Mr. Maarten
Viskaal: "Brazil is economically developing very well. Huge investments are planned for
infrastructure, energy and oil extraction. The middle-class is upcoming and pushing domestic
demand for consumer goods and housing.”, and “more and more there will be a push into high-
tech solutions". In Brazil, De Lage Landen provides vendor finance services to the agricultural,
construction, healthcare, and technology sectors.
There is keen interest from European entrepreneurs to export goods, biotech imagining
equipment, and services to tap the huge consumers’ market that Brazil represents. And there is
interest, from Brazilian companies, in biomedical R&D carried on by European biotech
companies. Entrepreneurs, investors, market analysts, and technology startups interested in
going to market, forming partnerships, and investing in Brazil will be attending the Brazil Means
Business Symposium, to better understand how the emerging economy is poised for growth.
SOFTSUL, the Rio Grande do Sul state branch of Brazilian software association Softex, is
selecting Brazilian software companies to be part of the symposium and to meet with potential
partners in the European Union. The Brazilian software industry excels in the areas of banking,
e-government, and healthcare. Eighteen IT companies from the Southern region have
confirmed presence in the upcoming CEBIT, in Hannover, the largest international fair for the IT
sector. Ten more are expected to be in Holland, on March 29th, to meet with potential partners.
Companies will also attend the Brazil Means Business Symposium to explore manufacturing
and distribution partnerships and to develop technology transfer agreements. After the
symposium a visit to the Leiden Bio Science Park will take place, where the Brazilian companies
will be given a tour of labs and meet individually with companies to identify partnerships.
As the host of the World Cup in 2014, the Olympic Games in 2016, and with major investments
being made in infrastructure by the government, Brazil presents a unique opportunity for foreign
companies in the infrastructure, banking, biotechnology, and mobile technology sectors in the
For tickets: https://www.regonline.com/brazilmeansbusiness
About Conversion Communications: The Brazil Means Business Symposium is organised by
Conversion Communications, a producer of independent, strategic events for senior executives
and management of Fortune Global 500 and Global 100 companies, investors, entrepreneurs
and SMEs in the high-technology sector. Its partners have more than 25 years experience
organizing and promoting international, high-level conferences, product launch events,
symposia, and seminars for the United Nations, the Brazilian government and the third sector in
Europe, Brazil, and the US.
For press inquiries and interviews with speakers please contact:
Maya Plentz Fagundes email@example.com +31 20 893-2858