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Nimbuzz Brazil Means Business

Presentation by Dick van der Kwaak
March 2010

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Nimbuzz Brazil Means Business

  1. 1. Nimbuzz<br />Brazil means business<br />Dick van der Kwaak<br />March 2010<br />
  2. 2. Multi community mobile social messenger<br />….for everyone<br />What we deliver<br />Download for free!<br />
  3. 3. About Nimbuzz<br />World class, multi-award winning Mobile Social Messenger!<br />Stats<br />Dutch company: HQ Rotterdam<br />120 employees – 30 nationalities <br />Offices in: NL, US, India, Argentina & Brazil<br />Launch May 2008<br />20 Million users<br />Adding 50,000 new users each day<br />Smart Money Investors<br />Mangrove Capital (Skype, Jaxtr)<br />Naspers, MIH (,, Allegro, Ricardo / Tradus, Gadu-Gadu, Abril, Compera nTime, BuscaPé, …)<br />Must have Social App of the Year <br />Best Converged Solution <br />
  4. 4. Problem: Disconnect<br />Mobile<br />Operator<br />VoIP<br />Operator<br />Me<br />Consumer: Too many applications!<br />Industry: Unique features but disconnected from each other.<br />
  5. 5. Solution: Interoperability<br />Operators<br />IM<br />Networks<br />Mobile<br />Operator<br />VoIP<br />Operator<br />Social <br />Networks<br />All in One; No learning curve.<br />
  6. 6. Very Active Nimbuzz Users!<br />70% of Nimbuzz users use mobile internet daily<br />90% chat with at least 5 people per login session<br />98% recommend Nimbuzz to a friend! <br />52% communicated more frequently since installing Nimbuzz <br />60% made more friends!<br />8.5 rating on GetJar<br />User survey – June 09 – 20,000 global respondents<br />
  7. 7. How do people find us?<br />
  8. 8. Viral !<br />98 % recommend to a friend<br />Invite a friend<br />Excellent users experience is key<br />Product (Localization and Features)<br />Customer Interaction<br />
  9. 9. Tipping Points<br />MENA<br />Drivers: VoIP, Arabic<br />APAC<br />Drivers: Chatrooms, Indonesian<br />
  10. 10. Customer Interaction<br />News <br />email & messaging, ‘Jimmy’, in-client promotion, FAQ <br />Polls / surveys<br />Panels <br />interaction, usability<br />Fan club <br />Indonesia, India, Kenya<br />Ambassadors <br />700+ active users<br />Customer support <br />email, Social Media reactions and comments<br />
  11. 11. Social Media Marketing<br />Connect with us on<br /><br /><br /><br /><br /><br /><br /><br /><br />Orkut<br />Technocrat!<br />20 bloggers<br />12 local blogs (more to come)<br />
  12. 12. Why Brazil?<br />
  13. 13. Why Brazil?<br />General Target: <br />G20 economies<br />high focus on BRIC<br />Brazil: <br />200 m people<br />10 m broadband households<br />167 m mobile users<br />
  14. 14. Brazil Internet Usage<br />The number of people with internet access at home reached 35.5 million (NetRatings / Ibope study released July 23, 2008)<br />A surge in computer sales caused by Brazilian government fiscal incentive<br />Brazil as the world country where people spend most time surfing the internet at home.<br />Average time that Brazilians spend on the internet: 23 hours and 48 minutes <br />36% of international telephony traffic is VoIP<br />Mobile Internet 5.5 m 3G users <br />
  15. 15. How we target Brazil?<br />Leverage MIH affiliates<br />Abril, Compera nTime, BuscaPé <br />Partnership Abril<br />Social Media Marketing<br />Customer Interaction<br />Distribution<br />
  16. 16. Trade<br />Nimbuzz launches Super Communicator<br />New York Times:<br />Nimbuzz IM for the iPhone - Friendly for Fat Fingers<br />AppleBlog<br />… Nimbuzz! is a great choice. Overall, the interfaces are clean, responsive, and well-designed and the app in general has a slick, professional feel. Kudos to Nimbuzz! for … IM client for the iPhone…<br />Laptop Magazine<br />…This hassle-free mobile application turns your cell into a VoIP phone and instant messaging portal - a stand-out mobile app…<br />Mobile Industry Review:“I’ve always been a big fan of the Nimbuzz client — and their iPhone application is nigh-on-orgasmic.”<br />Techcrunch : Nimbuzz Strikes Major Distribution Deal With StudiVZ, Germany’s Largest Social Network<br />
  17. 17. All-In-One – When you want! <br />