At the occasion of the #fusionmex Content Marketing Conference Europe 2014, keynote speaker Lee Odden created this eBook with quotes of speakers and panelists. The Copernicans in the eBook know that it’s our job as marketers to adapt to customer preferences and experiences and not the other way around. Their weapons: empathy, content, connecting, truly listening and acting. Content marketing, the Copernican way. With contributions from Jay Baer, Xaviera Ringeling, Doug Kessler, Lee Odden, AJ Huisman, Kelly Hungerford, Tristan Lavender, Joakim Ditlev, Ingrid Archer, Gianfranco Cuzziol, Danny Devriendt, Guido Everaert, Mike Corak, Eric Ingrand, Tom De Baere, Jo Caudron and J-P De Clerck.