Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Copyright	  ©	  2010	  Converse	  Digital,	  LLC
Encyclopedia Phontanica                 Copyright	  ©	  2010	  Converse	  Digital,	  LLC                 Image by: Johan L...
Encyclopedia Phontanica                 Copyright	  ©	  2010	  Converse	  Digital,	  LLC
Encyclopedia Phontanica                 Copyright	  ©	  2010	  Converse	  Digital,	  LLC
image by paul (dex)
What can QR Codes do?               Copyright	  ©	  2010	  Converse	  Digital,	  LLC                                      ...
Arguments Against QR Codes                                   Copyright	  ©	  2010	  Converse	  Digital,	  LLCQR Codes will...
Arguments Against QR Codes            Copyright	  ©	  2010	  Converse	  Digital,	  LLCQR Codes will be like the CueCat    ...
Arguments Against QR Codes   Copyright	  ©	  2010	  Converse	  Digital,	  LLCYou have to download an app to use QR codes
Arguments Against QR Codes         Copyright	  ©	  2010	  Converse	  Digital,	  LLCYou have to download an app to use QR c...
Arguments Against QR Codes Copyright	  ©	  2010	  Converse	  Digital,	  LLCYou have to LAUNCH an app to use QR codes
Arguments Against QR Codes Copyright	  ©	  2010	  Converse	  Digital,	  LLCYou have to LAUNCH an app to use QR codeshmmmmm...
Arguments Against QR Codes Copyright	  ©	  2010	  Converse	  Digital,	  LLCYou have to LAUNCH an app to use QR codeshmmmmm...
Arguments Against QR CodesCopyright	  ©	  2010	  Converse	  Digital,	  LLCYou have to have an internet connectionConsumers...
Arguments Against QR Codes                                     Copyright	  ©	  2010	  Converse	  Digital,	  LLCConsumers d...
How to create a QR Code                                          Copyright	  ©	  2010	  Converse	  Digital,	  LLCWeb based...
How to create a QR Code                                          Copyright	  ©	  2010	  Converse	  Digital,	  LLCWeb based...
How to create a QR Code                                           Copyright	  ©	  2010	  Converse	  Digital,	  LLCWeb base...
How to create a QR Code                                           Copyright	  ©	  2010	  Converse	  Digital,	  LLCWeb base...
I see you... data is power                   Copyright	  ©	  2010	  Converse	  Digital,	  LLC
Current Cool Uses...             Copyright	  ©	  2010	  Converse	  Digital,	  LLC         A Visual Menu
Current Cool Uses...             Copyright	  ©	  2010	  Converse	  Digital,	  LLC         A Visual Menu
Current Cool Uses...             Copyright	  ©	  2010	  Converse	  Digital,	  LLC     Central Park
Current Cool Uses...                       Copyright	  ©	  2010	  Converse	  Digital,	  LLCJordan Wine
Current Cool Uses...                           Copyright	  ©	  2010	  Converse	  Digital,	  LLCTesco Korea
Current Cool Uses...                           Copyright	  ©	  2010	  Converse	  Digital,	  LLCTesco Korea
What not to do...  Copyright	  ©	  2010	  Converse	  Digital,	  LLCIt has to work •   where am I physically      • ensure ...
A final word....                                                      Copyright	  ©	  2010	  Converse	  Digital,	  LLCCommo...
A final word....                                                                   Copyright	  ©	  2010	  Converse	  Digita...
A final word....                                                Copyright	  ©	  2010	  Converse	  Digital,	  LLCCommonly as...
Copyright	  ©	  2010	  Converse	  Digital,	  LLC
QR Codes: Passing Fancy or Game Changing Technology
QR Codes: Passing Fancy or Game Changing Technology
Upcoming SlideShare
Loading in …5
×

QR Codes: Passing Fancy or Game Changing Technology

3,254 views

Published on

Tom Martin, http://www.ConverseDigital.com, talks QR Codes and how they are a bridge between the physical and digital worlds we live in. Specifically, Tom addresses how tourism, hospitality and destination marketers can use QR codes to improve their marketing.

You can learn more about Tom Martin and read more of his writings on QR Codes and their impact on marketing at http://www.TomMartin.Typepad.com.

To request a downloadable version of this presentation contact Tom at http://www.ConverseDigital.com.

  • Chad Jenkins -- thanks for the kind words... I do believe that Slideshare allows for the embedding of videos, but it would screw up the audio sync because I clipped that part from the audio stream (at least I think I did).

    Here is the tesco video (not same one but actually better) http://www.youtube.com/watch?v=fGaVFRzTTP4

    And here is the Central Park - http://youtu.be/7OCyfV_k2_g?hd=1&t=1m40s

    Enjoy
    Tom
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Very nice presentation - well rounded and right on point. Would it be possible to add links to the youtube videos as well so that they could be viewed as a part of the presentation?

    Thanks for sharing.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

QR Codes: Passing Fancy or Game Changing Technology

  1. 1. Copyright  ©  2010  Converse  Digital,  LLC
  2. 2. Encyclopedia Phontanica Copyright  ©  2010  Converse  Digital,  LLC Image by: Johan Larsson
  3. 3. Encyclopedia Phontanica Copyright  ©  2010  Converse  Digital,  LLC
  4. 4. Encyclopedia Phontanica Copyright  ©  2010  Converse  Digital,  LLC
  5. 5. image by paul (dex)
  6. 6. What can QR Codes do? Copyright  ©  2010  Converse  Digital,  LLC image  credit:  scanlife.com
  7. 7. Arguments Against QR Codes Copyright  ©  2010  Converse  Digital,  LLCQR Codes will be like the CueCat
  8. 8. Arguments Against QR Codes Copyright  ©  2010  Converse  Digital,  LLCQR Codes will be like the CueCat • you had to be on a computer • web was in its infancy • broadband was virtually non-existent • you had to register
  9. 9. Arguments Against QR Codes Copyright  ©  2010  Converse  Digital,  LLCYou have to download an app to use QR codes
  10. 10. Arguments Against QR Codes Copyright  ©  2010  Converse  Digital,  LLCYou have to download an app to use QR codeson average iPhone users have 40 apps installed & Android users have 25
  11. 11. Arguments Against QR Codes Copyright  ©  2010  Converse  Digital,  LLCYou have to LAUNCH an app to use QR codes
  12. 12. Arguments Against QR Codes Copyright  ©  2010  Converse  Digital,  LLCYou have to LAUNCH an app to use QR codeshmmmmmmmmm
  13. 13. Arguments Against QR Codes Copyright  ©  2010  Converse  Digital,  LLCYou have to LAUNCH an app to use QR codeshmmmmmmmmm
  14. 14. Arguments Against QR CodesCopyright  ©  2010  Converse  Digital,  LLCYou have to have an internet connectionConsumers don’t know what app to downloadConsumers don’t know what they are
  15. 15. Arguments Against QR Codes Copyright  ©  2010  Converse  Digital,  LLCConsumers don’t know what they are
  16. 16. How to create a QR Code Copyright  ©  2010  Converse  Digital,  LLCWeb based QR Code creators - Bit.ly
  17. 17. How to create a QR Code Copyright  ©  2010  Converse  Digital,  LLCWeb based QR Code creators - Bit.ly
  18. 18. How to create a QR Code Copyright  ©  2010  Converse  Digital,  LLCWeb based QR Code creators - Capture by 44Doors
  19. 19. How to create a QR Code Copyright  ©  2010  Converse  Digital,  LLCWeb based QR Code creators - Capture by 44Doors
  20. 20. I see you... data is power Copyright  ©  2010  Converse  Digital,  LLC
  21. 21. Current Cool Uses... Copyright  ©  2010  Converse  Digital,  LLC A Visual Menu
  22. 22. Current Cool Uses... Copyright  ©  2010  Converse  Digital,  LLC A Visual Menu
  23. 23. Current Cool Uses... Copyright  ©  2010  Converse  Digital,  LLC Central Park
  24. 24. Current Cool Uses... Copyright  ©  2010  Converse  Digital,  LLCJordan Wine
  25. 25. Current Cool Uses... Copyright  ©  2010  Converse  Digital,  LLCTesco Korea
  26. 26. Current Cool Uses... Copyright  ©  2010  Converse  Digital,  LLCTesco Korea
  27. 27. What not to do... Copyright  ©  2010  Converse  Digital,  LLCIt has to work • where am I physically • ensure connectivity • link to mobile friendly site • where am I in buying cycle • be “thumb friendly”
  28. 28. A final word.... Copyright  ©  2010  Converse  Digital,  LLCCommonly asked questions• What is the minimum size for a QR Code?• What are the different types of QR Codes?• What are the best QR Reader apps?
  29. 29. A final word.... Copyright  ©  2010  Converse  Digital,  LLCCommonly asked questions• What are the different types of QR Codes? QR Codes Micro QR Codes Datamatrix Codes MS Tag Jag Tags SPARQ Code
  30. 30. A final word.... Copyright  ©  2010  Converse  Digital,  LLCCommonly asked questions• What are the best QR Reader apps?
  31. 31. Copyright  ©  2010  Converse  Digital,  LLC

×