Mobile is communications... but more importantly, mobile is production and instant communication. Tools like the iPhone4, and now the iPad2, are giving marketers complete production studios in the palm of their hands. This new mobile technology changes the game and gives brands the ability to do true Brand Journalism, which can be an effective way to weave your brand into a consumer's life for more than 30 seconds at a time.
Beyond Brand Journalism, technology like Google Goggles, QR Codes, and Layar are turning the mobile phone into a "heads up" display for consumers. It's a virtual window that connects our offline physical world with the much vaster online digital world. Whether using things like QR codes to look up customer reviews of flat screen TVs or using Yelp's Monocle to find a restaurant and navigate your way there, these mobile technologies are the way consumers will get mobile information in the future. And that's why it is imperative that brands and agencies understand the new mobile friendly world that is now.
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