Mobile Marketing | Mobile Content Creation

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Mobile: it's not just for communication

Mobile is communications... but more importantly, mobile is production and instant communication. Tools like the iPhone4, and now the iPad2, are giving marketers complete production studios in the palm of their hands. This new mobile technology changes the game and gives brands the ability to do true Brand Journalism, which can be an effective way to weave your brand into a consumer's life for more than 30 seconds at a time.

Beyond Brand Journalism, technology like Google Goggles, QR Codes, and Layar are turning the mobile phone into a "heads up" display for consumers. It's a virtual window that connects our offline physical world with the much vaster online digital world. Whether using things like QR codes to look up customer reviews of flat screen TVs or using Yelp's Monocle to find a restaurant and navigate your way there, these mobile technologies are the way consumers will get mobile information in the future. And that's why it is imperative that brands and agencies understand the new mobile friendly world that is now.

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Mobile Marketing | Mobile Content Creation

  1. 1. r u talkin 2 me?mobile: it’s not just for conversation anymore. @TomMartin Copyright  ©  2010  Converse  Digital,  LLC
  2. 2. “Daddy, I wanna talk to sissy on you phone” Copyright  ©  2010  Converse  Digital,  LLC
  3. 3. “No daddy, I wanna see sissy on you phone.” Copyright  ©  2010  Converse  Digital,  LLC
  4. 4. mobile usage stats Copyright  ©  2010  Converse  Digital,  LLC
  5. 5. Copyright  ©  2010  Converse  Digital,  LLC
  6. 6. Hollywood then... image via: uscgalaska.com
  7. 7. Hollywood now...
  8. 8. Hollywood now...
  9. 9. Hollywood now...
  10. 10. Hollywood now...
  11. 11. distribution has changed Copyright  ©  2010  Converse  Digital,  LLC
  12. 12. distribution has changed Copyright  ©  2010  Converse  Digital,  LLC source: Audit Bureau of Circulations.
  13. 13. distribution has changed Copyright  ©  2010  Converse  Digital,  LLC source: Audit Bureau of Circulations.
  14. 14. distribution has changed Copyright  ©  2010  Converse  Digital,  LLC source: Audit Bureau of Circulations.
  15. 15. Hollywood in your pocket...
  16. 16. brand journalism Copyright  ©  2010  Converse  Digital,  LLC
  17. 17. brand journalism Copyright  ©  2010  Converse  Digital,  LLC
  18. 18. positive Intent to Purchase change (non-users)How  likely  are  you  to  purchase  TABASCO®  brand  pepper  sauce  in  the  next  month? ;+<:/7+.-#4/..#:27# 8,2969.-#4/..#:27# 82=7>?63@6/A:# 123+4567#./0+.-# 8,+>?63@6/A:# *+,-#./0+.-# !"# $!"# %!"# &!"# !"# (!"# )!"#
  19. 19. positive Intent to Purchase change (users)How  likely  are  you  to  purchase  TABASCO®  brand  pepper  sauce  in  the  next  month? :*;9.6*-,#3.--#916# 7+1858-,#3.--#916# 71<6=>52?5.@9# 012*3456#-./*-,# 7+*=>52?5.@9# )*+,#-./*-,# !"# $!"# %!"# &!"# !"# (!"#
  20. 20. technology has changed Copyright  ©  2010  Converse  Digital,  LLC Cost: $500K+
  21. 21. technology has changed Copyright  ©  2010  Converse  Digital,  LLC Cost: $20K/yr
  22. 22. technology has changed Copyright  ©  2010  Converse  Digital,  LLC Cost: $20K/yr
  23. 23. Hollywood in your pocket Copyright  ©  2010  Converse  Digital,  LLC Cost: $200
  24. 24. brand journalism Copyright  ©  2010  Converse  Digital,  LLC
  25. 25. Mobile is the heads-up display for life Copyright  ©  2010  Converse  Digital,  LLC
  26. 26. Augmented Reality (Layar) Copyright  ©  2010  Converse  Digital,  LLC https://www.url.com/iphonePage title
  27. 27. Augmented Reality (Layar) Copyright  ©  2010  Converse  Digital,  LLC https://www.url.com/iphonePage title
  28. 28. Augmented Reality (Layar) Copyright  ©  2010  Converse  Digital,  LLCVoodoo  Fest   Singapore  Tourism Page title Page titlehttps://www.url.com/iphone https://www.url.com/iphone
  29. 29. Augmented Reality (AR ) Copyright  ©  2010  Converse  Digital,  LLC
  30. 30. Augmented Reality (AR) Game Changer Copyright  ©  2010  Converse  Digital,  LLC
  31. 31. Augmented Reality (AR) Game Changer Copyright  ©  2010  Converse  Digital,  LLC
  32. 32. the future will change Copyright  ©  2010  Converse  Digital,  LLC
  33. 33. mobile is the on ramp Copyright  ©  2010  Converse  Digital,  LLCNearly half of all American adults (47%) report that they local news and information on theirget at least somecellphone or tablet computer. http://stateofthemedia.org
  34. 34. Tomorrow news will be instant Copyright  ©  2010  Converse  Digital,  LLC
  35. 35. Tomorrow news will be instant Copyright  ©  2010  Converse  Digital,  LLC https://www.url.com/iphonePage title
  36. 36. Encyclopedia Phontanica Copyright  ©  2010  Converse  Digital,  LLC
  37. 37. Encyclopedia Phontanica Copyright  ©  2010  Converse  Digital,  LLC
  38. 38. Encyclopedia Phontanica Copyright  ©  2010  Converse  Digital,  LLC
  39. 39. Encyclopedia Phontanica Copyright  ©  2010  Converse  Digital,  LLC
  40. 40. Encyclopedia Phontanica Copyright  ©  2010  Converse  Digital,  LLC image  credit:  scanlife.com
  41. 41. Encyclopedia Phontanica Copyright  ©  2010  Converse  Digital,  LLC
  42. 42. Encyclopedia Phontanica Copyright  ©  2010  Converse  Digital,  LLC
  43. 43. Encyclopedia Phontanica Copyright  ©  2010  Converse  Digital,  LLC
  44. 44. Encyclopedia Phontanica Copyright  ©  2010  Converse  Digital,  LLC
  45. 45. Encyclopedia Phontanica Copyright  ©  2010  Converse  Digital,  LLC It has to work • link to mobile friendly site • where am I in buying cycle • where am I physically • ensure connectivity • be “thumb friendly”
  46. 46. Encyclopedia Phontanica Copyright  ©  2010  Converse  Digital,  LLC
  47. 47. Encyclopedia Phontanica Copyright  ©  2010  Converse  Digital,  LLCThe Ultimate Propinquity Marketing Tool• I have my phone• I need relevant info now• I’m not going to work hard
  48. 48. 504-383-4410 | Tom@ConverseDigital.com | @TomMartin

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