Groupon & Convers8

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How Groupon could use Convers8....

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Groupon & Convers8

  1. 1. Convers8 1 ENABLING THE SOCIAL WEB Convers8 WITH
  2. 2. Convers8 ADD THE SOCIAL WEB ON GROUPON 28-1-2015 p.2Innoveren met social media
  3. 3. Convers828-1-2015Innoveren met social media p.3 AND MOBILIZE NETWORKS
  4. 4. Convers8 IN EVERY CITY WORLDWIDE 28-1-2015 p.4Innoveren met social media
  5. 5. Convers8 THE SOCIAL WEB IS READY What is Groupon going to do with it? 28-1-2015Innoveren met social media p.5
  6. 6. Convers8 HOW GROUPON.NL WORKS 28-1-2015Innoveren met social media p.6 Push update
  7. 7. Convers8 HOW GROUPON.NL COULD WORK 28-1-2015Innoveren met social media p.7 Push update, events, messages Get information Name, avatar, friends, status
  8. 8. Convers8 CONVERS8 With Convers8, Groupon can acces a social network to get information of and write information to a profile on behalf of the Groupon user*. * when the Groupon user gives permission 28-1-2015Innoveren met social media p.8
  9. 9. Convers8 ENABLINGTHE SOCIALWEB How to enable the social web on Groupon.nl 28-1-2015Innoveren met social media p.9
  10. 10. Convers828-1-2015Innoveren met social media p.10 Current way of registering a user
  11. 11. Convers828-1-2015Innoveren met social media p.11 A lot of fields to fill out 2 3 4 5 6 7 8 1 9 10 11 12 13 13 14 Will I remember? Process can be Resulting in more conversions faster More granular Current way of registering a user
  12. 12. Convers828-1-2015Innoveren met social media p.12 Enabling user to log in with a familiar system Choose network of preference 2 CLICKs = Convers8 way of registering a user
  13. 13. Convers828-1-2015Innoveren met social media p.13 A popup of Facebook appears Only once! Trust Groupon to act on your behalf
  14. 14. Convers828-1-2015Innoveren met social media p.14 Variables available for customization Easy because no typing is needed Registration done in between 15 and 45 seconds
  15. 15. Convers828-1-2015Innoveren met social media p.15 More than 50% directly choose to login with HyvesDirect adoption of Dutch crowd Implemented the Hyves login method
  16. 16. Convers8 NOWTHE SOCIALWEB IS ENABLED What issues and questions can be solved? 28-1-2015Innoveren met social media p.16
  17. 17. Convers8 KEY QUESTIONS TO BE SOLVED  1. Increase credibility  Issue: People perceive the offered deals as unreal  Question: How can we become more real (credible) to web visitors?  2. Increase viral distribution  Issue: Social networks provide great opportunity to spread the word  Question: How can we leverage word of mouth over social networks better? 28-1-2015Innoveren met social media p.17
  18. 18. Convers8 INCREASE CREDIBILITY How can Groupon become more real (credible) to web visitors? 28-1-2015Innoveren met social media p.18
  19. 19. Convers828-1-2015Innoveren met social media p.19 User is logged in Let’s use the data available to create a great experience
  20. 20. Convers828-1-2015Innoveren met social media p.20 Show authenticity Show real persons who did this before See who joined a deal
  21. 21. Convers828-1-2015Innoveren met social media p.21 Show connectedness of deal with friends Show friends who did this before See who of your friends joined the deal
  22. 22. Convers828-1-2015Innoveren met social media p.22 Someone to talk to Give Groupon a face Make city manager transparent
  23. 23. Convers828-1-2015Innoveren met social media p.23 Perceived distance gap closes Show he can talk too Trust builds
  24. 24. Convers828-1-2015Innoveren met social media p.24 Why not the whole organisation?
  25. 25. Convers828-1-2015Innoveren met social media p.25 See employees are just normal persons
  26. 26. Convers828-1-2015Innoveren met social media p.26 See they are concerned with you
  27. 27. Convers8 2. INCREASE VIRAL DISTRIBUTION How can we leverage word of mouth over social networks better? 28-1-2015Innoveren met social media p.27 When visitors trust us
  28. 28. Convers828-1-2015Innoveren met social media p.28 My friends need to know this! Interesting offer!
  29. 29. Convers828-1-2015Innoveren met social media p.29 Write in your own words Lower chance of social mistake See others shared it too Manage easily Switch on networks with a click Your friends’ language Get the message across
  30. 30. Convers828-1-2015Innoveren met social media p.30 How it looks like on Facebook Follow the link Friends tune in on your update stream
  31. 31. Convers8 VIRAL REACH CALCULATION 28-1-2015Innoveren met social media p.31 250 • connections average profile 50 • 20% clicks through 5 • 10% registers / sale 2 • 40% shares BREEDCALCULATION *QUICK AND DIRTY What if we could breed generations word of mouth?
  32. 32. Convers8 VIRAL AFTER SALE Inviting friends personally 28-1-2015Innoveren met social media p.32
  33. 33. Convers828-1-2015Innoveren met social media p.33 Succesfully registered your deal Experience it together ‘Personal’ chat of city manager to you
  34. 34. Convers828-1-2015Innoveren met social media p.34 Inviting friends personally Confirm who will be invited Personal message to friends with personal key
  35. 35. Convers828-1-2015 p.35Innoveren met social media What objectives did we anticipate upon? 1. Increase trust 2. Increase buzz
  36. 36. Convers8 ADD THE SOCIAL WEB ON GROUPON 28-1-2015 p.36Innoveren met social media
  37. 37. Convers828-1-2015Innoveren met social media p.37 AND MOBILIZE NETWORKS
  38. 38. Convers8 IN EVERY CITY WORLDWIDE 28-1-2015 p.38Innoveren met social media
  39. 39. Convers828-1-2015Innoveren met social media p.39 Convers8Mobilizing networks

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