ad:tech San Francisco<br />McDonald’s Gets Social with Monopoly on Facebook<br />April 2010<br />4/27/10<br />
Branded Gaming Inside FacebookObjectives:Bring one of the most recognizable promotions of all time onto a new platform (Fa...
Don’t Forget the StreamSolution:Encourage Status UpdatesGet into the News StreamReward Sharing<br />
Results<br />More Than 300k users<br />Nearly 2.5 million pageviews<br />400k application visits<br />6k fans allowed the ...
Questions?<br />Kevin Barenblat, co-founder and CEO<br />info@contextoptional.com| +1.415.738.7997<br />
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ad:tech App Exchange: McDonald's Monopoly Case Study

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Social Marketing company Context Optional presents the McDonald's Monopoly case study as part of ad:tech's Branded App Exchange.

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ad:tech App Exchange: McDonald's Monopoly Case Study

  1. 1. ad:tech San Francisco<br />McDonald’s Gets Social with Monopoly on Facebook<br />April 2010<br />4/27/10<br />
  2. 2. Branded Gaming Inside FacebookObjectives:Bring one of the most recognizable promotions of all time onto a new platform (Facebook)Ensure security and scalability with millions of dollars at stakeEncourage sharing<br />
  3. 3. Don’t Forget the StreamSolution:Encourage Status UpdatesGet into the News StreamReward Sharing<br />
  4. 4. Results<br />More Than 300k users<br />Nearly 2.5 million pageviews<br />400k application visits<br />6k fans allowed the app to update<br />their status<br />
  5. 5. Questions?<br />Kevin Barenblat, co-founder and CEO<br />info@contextoptional.com| +1.415.738.7997<br />

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