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As the Marketing team you are generating lots of awesome content. You have your buyer personas sorted and your team is filled with Content Marketing superstars. You are engaging and nurturing your prospects.
So far so good. But are you engaging your most important distribution channel though?
Your amazing Sales team. Every marketer gives lip-service to alignment, then ignores sales at the most important time: when content is produced. Now is the time alignment can really work for both sides.