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It Starts With The Source - Source English Terminology in a Multi-Channel, Global World

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This presentation covers the effect of source content terminology on three distinct areas of a global content strategy:

- Structured authoring
- Translation
- Global Mobile

It Starts With The Source - Source English Terminology in a Multi-Channel, Global World

  1. 1. It Starts With The Source Source English Terminology in a Multi-Channel, Global World Val Swisher, CEO Content Rules @contentrulesinc
  2. 2. Who are we? Content Rules An amazing collection of people who help great clients plan their content strategy, create fabulous content and get it ready for global consumption. © 2013. Content Rules, Inc. All rights reserved.
  3. 3. Topics How Terminology Affects: • Structured Authoring • Translation • Global Mobile © 2013. Content Rules, Inc. All rights reserved.
  4. 4. The Evolution of Content Creation © 2013. Content Rules, Inc. All rights reserved.
  5. 5. XML Consistent Terminology Essential for Structured Authoring Essential for Content Reuse © 2013. Content Rules, Inc. All rights reserved.
  6. 6. XML Meet Mrs. Levin © 2013. Content Rules, Inc. All rights reserved.
  7. 7. Man’s Best Friend XML Dog Puppy Canine Poodle © 2013. Content Rules, Inc. All rights reserved.
  8. 8. XML XML, Reuse, and Terminology “You Cannot Realize the Gains of Structured Authoring Efficiency if You are Not Efficient with Words” - me. © 2013. Content Rules, Inc. All rights reserved.
  9. 9. Terminology and Translation © 2013. Content Rules, Inc. All rights reserved.
  10. 10. Translation Translation Trifecta © 2013. Content Rules, Inc. All rights reserved.
  11. 11. Translation Cheaper • Fewer words • Reused words • Reused sentences © 2013. Content Rules, Inc. All rights reserved.
  12. 12. Translation Better • Translation quality improves • Meanings match • MT becomes a possibility © 2013. Content Rules, Inc. All rights reserved.
  13. 13. Translation Faster • Less time to translate • Fewer in-country reviews • Faster to market © 2013. Content Rules, Inc. All rights reserved.
  14. 14. Terminology and Global Mobile © 2013. Content Rules, Inc. All rights reserved.
  15. 15. Mobile Delivering Global Mobile • • • • Responsive design Global mobile apps Text selection key Terminology most important © 2013. Content Rules, Inc. All rights reserved.
  16. 16. Mobile Expanding Text © 2013. Content Rules, Inc. All rights reserved.
  17. 17. Mobile Many Responsive Designs © 2013. Content Rules, Inc. All rights reserved.
  18. 18. Summary Terminology is Important • Consistency in structured authoring • Faster, cheaper, better translation • Enable global mobile responsive design © 2013. Content Rules, Inc. All rights reserved.
  19. 19. Questions? © 2013. Content Rules, Inc. All rights reserved.
  20. 20. Val Swisher, CEO write. vals@contentrules.com read. www.contentrules.com/blog search.www.contentrules.com tweet. @contentrulesinc

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