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Best Practices for Making Your Content Global Ready Now!<br />© 2011.  Content Rules, Inc.   All rights reserved. <br />Va...
Who We Are<br /><ul><li>Professional services firm specializing in content development and global content strategy
Founded in 1994
15 full-time employees
Network of 1900+ fully-screened consultants across U.S.
Managed, contract, and placement services
Acrolinx IQ service provider</li></li></ul><li>What We Do<br />We help companies create:<br />Technical documentation<br /...
Faster
Cheaper
Higher quality</li></li></ul><li>Expertise<br />Our skilled professionals have expertise in:<br />Writing<br />Editing<br ...
Write<br />Review<br />The World According to a Doc Manager<br />Illustrate<br />Edit<br />Review<br />Publish<br />Transl...
The World According to a Localization Manager<br />Translate<br />Translate<br />Review<br />Translate<br />Translate<br /...
Content Creation Typical Workflow<br />First draft review<br />Write first draft<br />Review specification<br />Interview ...
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Best practices for making your content global ready

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Presentation given by Val Swisher, CEO & founder of Content Rules on Best Practices for making your content global ready

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Best practices for making your content global ready

  1. 1. Best Practices for Making Your Content Global Ready Now!<br />© 2011. Content Rules, Inc. All rights reserved. <br />Val Swisher<br />CEO<br />
  2. 2. Who We Are<br /><ul><li>Professional services firm specializing in content development and global content strategy
  3. 3. Founded in 1994
  4. 4. 15 full-time employees
  5. 5. Network of 1900+ fully-screened consultants across U.S.
  6. 6. Managed, contract, and placement services
  7. 7. Acrolinx IQ service provider</li></li></ul><li>What We Do<br />We help companies create:<br />Technical documentation<br />Marketing collateral<br />Training materials<br />Our global readiness practice makes translation:<br /><ul><li>Easier
  8. 8. Faster
  9. 9. Cheaper
  10. 10. Higher quality</li></li></ul><li>Expertise<br />Our skilled professionals have expertise in:<br />Writing<br />Editing<br />Instructional design / course development <br />Illustration<br />Video / multi-media<br />Design<br />Layout<br />Production / desktop publishing<br />Web / flash programming<br />
  11. 11. Write<br />Review<br />The World According to a Doc Manager<br />Illustrate<br />Edit<br />Review<br />Publish<br />Translation / Localization<br />
  12. 12. The World According to a Localization Manager<br />Translate<br />Translate<br />Review<br />Translate<br />Translate<br />Translate<br />Translate<br />Translate<br />Translate<br />Translate<br />Publish<br />Translationmemories<br />Prepare forlocalization<br />Content<br />
  13. 13. Content Creation Typical Workflow<br />First draft review<br />Write first draft<br />Review specification<br />Interview SMEs<br />Input review comments<br />Write second draft<br />Second draft review<br />Input review comments<br />Check-in to<br />CMS / publish<br />Final edit<br />Input edits<br />
  14. 14. Global Readiness Best Practices<br />Eliminate idiomatic phrases<br />Manage terminology<br />Best Practices<br />Shorten long sentences<br />Eliminate grammatical errors<br />Remove needless words<br />Reuse segments / sentences<br />
  15. 15. Why Is It Important to Manage Terminology?<br />Branding<br />Voice<br />Readability<br />Compliance<br />Translation<br />
  16. 16. How Do Companies Manage Terminology?<br />Pull<br />Push<br />Centralized database<br />Errors and corrections delivered to writer / editor<br />Work within authoring environment<br />Spreadsheets<br />Word files<br />Lists of terms<br />
  17. 17. Content Creation Best Practices Workflow<br />First draft review cycle<br />Review specification<br />Write first draft<br />Interview SMEs<br />BestPractices<br />Input review comments<br />Input reviewcomments<br />Write second draft<br />Second draft review cycle<br />Best Practices<br />Final edit<br />Input edits<br />Check-in to<br />CMS / publish<br />Best Practices<br />Best Practices<br />
  18. 18. Interested? Intrigued? Let’s Talk.<br />Val Swisher, CEO<br />408-395-8178 ext. 108<br />vals@contentrules.com<br />@contentrulesinc<br />www.contentrules.com<br />

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