IMS SEO Marketing Content presentation dan

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Content is the foundation for a good Search Engine Marketing and Social Media. This presentation provides an overview of not only Content Marketing, but additionally Marketing Content (my new buzz word). This is the presentation I used at the Integrated Marketing Summit in Dallas on December 2.

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IMS SEO Marketing Content presentation dan

  1. 1. Dan Sturdivant - Creative Support www.Creative-Support.com Search & Content Marketing Search & Content Marketing
  2. 2. <ul><li>Your consumers are on the web searching for answers </li></ul><ul><li>They don’t read billboards </li></ul><ul><li>They don’t watch TV </li></ul><ul><li>That’s just noise </li></ul><ul><li>Consumers want content </li></ul><ul><li>They want answers </li></ul><ul><li>If you cannot provide that, then you don’t exist. </li></ul>Dan Sturdivant - Creative Support www.Creative-Support.com Search & Content Marketing
  3. 3. Content Marketing Is Not... Dan Sturdivant - Creative Support www.Creative-Support.com <ul><li>Video </li></ul><ul><li>Email </li></ul><ul><li>Newsletters </li></ul><ul><li>Copywriting </li></ul><ul><li>Social Media </li></ul><ul><li>Public Relations </li></ul><ul><li>Corporate Blogging </li></ul><ul><li>Reputation Management </li></ul><ul><li>Search Engine Marketing </li></ul><ul><li>White Papers/Case Studies </li></ul>
  4. 4. Content Marketing Is... Dan Sturdivant - Creative Support www.Creative-Support.com <ul><li>White Papers/Case Studies </li></ul><ul><li>Search Engine Marketing </li></ul><ul><li>Reputation Management </li></ul><ul><li>Corporate Blogging </li></ul><ul><li>Public Relations </li></ul><ul><li>Social Media </li></ul><ul><li>Copywriting </li></ul><ul><li>Newsletters </li></ul><ul><li>Email </li></ul><ul><li>Video </li></ul>
  5. 5. Marketing Content Is... Dan Sturdivant - Creative Support www.Creative-Support.com <ul><li>White Papers/Case Studies </li></ul><ul><li>Search Engine Marketing </li></ul><ul><li>Reputation Management </li></ul><ul><li>Corporate Blogging </li></ul><ul><li>Public Relations </li></ul><ul><li>Social Media </li></ul><ul><li>Copywriting </li></ul><ul><li>Newsletters </li></ul><ul><li>Email </li></ul><ul><li>Video </li></ul>} Applying these to the sales continuum
  6. 6. Sales Continuum Dan Sturdivant - Creative Support www.Creative-Support.com
  7. 7. Sales Continuum Dan Sturdivant - Creative Support www.Creative-Support.com
  8. 8. <ul><li>Content isn’t copywriting </li></ul><ul><li>Content isn’t (too) complicated </li></ul><ul><li>Content requires strategic consideration </li></ul><ul><li>Content requires care and feeding </li></ul><ul><li>Content is a critical business asset </li></ul>Content Is A Business Asset Dan Sturdivant - Creative Support www.Creative-Support.com (paraphrased from Kristina Halvorson)
  9. 9. <ul><li>Twitter: dansturdivant </li></ul><ul><li>Web: www.creative-support.com </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Link to this presentation: creative-support.com/IMSDallas </li></ul>Thanks... Thanks...
  10. 10. <ul><li>Content marketing is a marketing technique that employs the creation and distribution of relevant and valuable content in order to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving a profitable customer action. The Content Marketing Institute </li></ul>What is Content Marketing? Dan Sturdivant - Creative Support www.Creative-Support.com
  11. 11. <ul><li>Build a list of potential customers </li></ul><ul><li>Enhance your brand </li></ul><ul><li>Position yourself or your business as a thought leader </li></ul><ul><li>Improve search engine results </li></ul>Content Marketing Payoffs Dan Sturdivant - Creative Support www.Creative-Support.com
  12. 12. <ul><li>Primary Site </li></ul><ul><li>Secondary sites (blogs, microsites, online magazines) </li></ul><ul><li>Social Media (Twitter, Tumblr, Facebook, LinkedIn, BSO’s) </li></ul><ul><li>Presentation Media (YouTube, Slideshare, Scribd) </li></ul><ul><li>Professional Media (traditional channels) </li></ul>Content Marketing Channels Dan Sturdivant - Creative Support www.Creative-Support.com
  13. 13. <ul><li>Long Form - White Papers, Newsletters, Presentations </li></ul><ul><li>Short Form- Articles, Blog Posts, Guest Posts, Commenting </li></ul><ul><li>Micro Form- Twitter, Tumblr, Facebook post, other social media </li></ul><ul><li>Presentation Form- YouTube, Slideshare, Scribd </li></ul>Content Types Dan Sturdivant - Creative Support www.Creative-Support.com
  14. 14. <ul><li>Content Strategy </li></ul><ul><ul><li>Purpose, Process, Payoff </li></ul></ul><ul><ul><li>Internal Content Audit </li></ul></ul><ul><ul><li>External Content Gap Analysis </li></ul></ul><ul><ul><li>Content Mapping </li></ul></ul><ul><ul><li>Content Syndication </li></ul></ul><ul><ul><li>Content Brief </li></ul></ul><ul><ul><ul><ul><li>Placement </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Titles (and title tags) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Keyword Mapping </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Call to action </li></ul></ul></ul></ul>Content Marketing Overview Dan Sturdivant - Creative Support www.Creative-Support.com
  15. 15. <ul><li>Twitter: dansturdivant </li></ul><ul><li>Web: www.creative-support.com </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Link to this presentation: creative-support.com/IMSDallas </li></ul>Contact Information

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