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Contentlg

CONTENT IS KING,  BUT MARKETING IS QUEEN, 
AND RUNS THE HOUSEHOLD. 

-GARY VAYNERCHUK.  CEO,  VAYNERMEDIA
Contentlg

Anyone with an Internet connection
and an idea can develop an audience. 

-Kevin Spacey
Contentlg

Focus on providing better
answers for your audience: 
know that Google wants to
nave ’answers' for its audience...
We are,  as a species,  addicted ‘to.  story.  1

Even when the body goes to sleep,  ,
the mind stays up all night,  telli...
Contentlg

IT | IflME5 l]flWN ll] AEEESE.  EIVINE THE EUNEHMEH
EIIMETHINE THEY CANT GET ANYWHERE ELSE. 

-JEFFREY Mllliilll....
Conlientlu

  
    

if goure not 
content in rele
- Y  'i'T"Y~ >: -~- ““  ‘‘‘‘ "H

“.  u out relevont

      

i L _ _ _ ...
Contentlg

After nourishment,  shelter, 
and companionship, 
stories are the thing we
need most in the world. 

— Philip P...
Contentlg

BUT AS STURYTELLING ANIMALS,  WE WILL NO MORE
GIVE IT UP THAN START WALKING ON ALL FOURS. 

~JO. Pd; 'lTH/ «N G...
Contentlg

We must move from

    

A Walmsley,  Director a? Mgg. Tl§pnd Spencer
Contentlg

*1 7 #1 H. 

YUU l][lN’T HAVE A STORY. 

-TUH KELUYER.  HA. 'l'. l6i. 'E EDTTUR.  GE REPORTS
CREATINHMEDIA CONTENT
IS A DIVERTING ACTIVITY
THAT IIAIIELY RESEMBLES

ACTIIIE, ‘ wonx.
_l'. l: [l. l5l/ s. l. I:  ile lmle
if/ s. l—l—1J lf’ Y. YYI. Y§: T. 11-1 / ilir/1.. lfi. lJ
‘>i. 'l-i ll l. l;'.  Yiflfll...
Contentlg

DON’T MAKE THE
CONTENT SUCK. 

- Bill Marriott via David Beebe,  Vice President of Content Marketing,  Marriott...
Contentlg

OIIR STORIES BECOME RIGHER

AND FAR MORE INTERESTING

WHEN THEY GO AGAINST THE
SETTI. ED ORDER OF THINGSo

- Ke...
Contentlg

WHAT WOULD YOU E2 lVlAE%l<ET|  NC
1 C1 1:77 l<f l l  E E E V Ll P.   U 8 TO M T Q 8

-ANN HANDLE)!  HEAD OF CON...
11.‘. 
__i_| _|
’l’I’i‘
_|  I. 
"'rlr‘Lj. .

-1_Tl. ‘l‘. |.it: lJIl. l.l. ..i. lillill3
Contentlg

ADVERTISING IS THE RATTLING OF
A STICK INSIDE A SWILL BUCKET-

‘ GEORGE ORWELL
Contentlg

[I[]N'| 'EN'| ' MIR| (E'l'| N[§ IS A
[I[]lVtlVt| '|'MEN'| ', NOT A [}AM|3A| [§N.
Contentlg

If you don’t like what is being said, 
then change the conversation.
Contentlg

TOOLS ARE GREAT . 
BUT CONTENT MARKETING SUCCESS
IS ABOUT THE WIZARD I
NOT THE WANO . 

AAAAAAAAAAAAAAAAAAAA LITY
Contentlg

 

-DAVID OGILVY.  THE FATHER OF ADVERTISING
Contentlg

You are competing with every piece of content ever
made for every person’s attention.  You need to be
entertain...
REGARDLESS or THE mom.  ISSUE. 
DI ,  V ppgi.  A

-IEOIIETIFUIDERIEOIRIETTVDIIDIIDE
Contentlg

Work with an influencer,  they're friends
for a day.  Help someone become
influential and they're a friend for l...
Contentlg

 
 

Y? 

i LT i:  ‘miifif. 
 5: . :  Ell
 «‘  - '
Lilli":  r WY I
— '. 'ill? i’1‘. fl. lET. '.T. ".EJ0.. fUTHS...
Contentlg

ULTIMATELY, 
YOU CREATE A PLATFORM
OF EDUCATION AND INSPIRATION. 
THAT'S HOW YOU BUILD A BRAND. 

— Jessica Alba
-ROBERT SIMON DIRECTOR OF INTERACTIVE MARKETING
FOUR SEASONS HOTELS AND RESORTS
Contentlg

If you make customers unhappy in the physical
world,  they might each tell six jriends.  If you
make customers ...
Contently

Content isn't king. 
I t’s the kingdom. 

Lee Mdeu.  TopRank Market 9
Contentlg

.1.. -

WHY WDTTLD YIDUIWIANT TO BE NUMBER 10,001-‘.7’

-MARE. ’ CUBAN,  ENTREPRENEUR & OWNER OF THE DALLAS . '...
Contentlg

HIH N
PD HM
{ T I
R
VI.  N
I .  R
_llLYi . i|_
%T
_. m L A
_LL H
_l. H T
—LL / 
Tl . lH
_T_
%T
WIN. ..

'. I.Il...
Contentlg

Content builds relationships. 
Relationships are built on trust. 
Trust drives revenue. 

/ ‘7.i‘: rtV»~. -.r ....
Contentlg

PEOPLE USE
CONTENT
TO EXPRESS
IDENTITY.
Contentlg

. . CH . .

CONTENT MARKETING TALKS WITH THEIIII.
Contentlg

WE’RE IN A CONTENT RENAISSANCE. 
BUT DATA WITHOUT CREATIVITY IS JUST NOISE. 

-Josh Stincnmb,  VP ufcarpurate P...
Contentlg

Quality,  relevant content can’t be spotted by an algorithm. 

You can’t subscribe to it.  You need people - ac...
Contentlg

The secret is not (0 do more.  . . 
It’s to create content that matters, 
that they cherish since people
crare ...
Contentlg

-EH20 JTRRARI.  TOUNDER.  FERRARI
Contentlg

CONTENT MARKETING IS THE
ATOMIC PARTICLE OF ALL THE REST OF
A BRAND’S MARKETING CAMPAIGNS. 

-REBECCA LIEB,  AL...
' ' ’ ' _- “F ‘ ‘V W:   _4_  M  A I .   A x. ."— I‘ ~  " ‘V  I ; 
‘   I CI-II'lEC'I'S OF COMMUNITY. 
-MM
TTIIBIIITV HEAITS M15.
PEflPlE HEAT] WHAT INTEHESTS THEM. 
EUETIMEE,  IT'S E M.
Contentlg

CONTENT MARKETING
IS THE ONLY
MARKETING LEFT. 

-Seth Godin
Contentlg

Y [J U MAY HAVE TU SI-IUW UP
AND SHOW UP AND
SI-IUW UP FU R THREE
YEARS UR FIVE YEARS. 
BEFORE '| '|-IE JOURNEY...
Contentlg

Tlge best adve_rt_ising
tsn’t advertising.
Contentlg

WE LIIVE EMAIL.  IT MAY ELIIINII LIKE flLI]
5|IH| ]|]L.  HUT EMAIL SLIIISIIIIIPTIDN IS REALLY A
HARI]-WIIIEI] LI...
Contentlg

PROSE IS ARCHITECTURE, 
NOT INTERIOR DECORATION. 

-ERN EST H EMINGWAY.  AUTHOR
Contentlg

Your top of the funnel content
must be intellectually divorced from
your product but emotionally wed to it. 

-...
Contentlg

I notice increasing reluctance on the part of
marketing executives to use judgment. 

They are coming to rely t...
Contentlg

‘Hie more con. £e. ~<.  J" A-.3 -. .’; ’i' or

the more Luci:  If im;1.2e

- I_«:1rv . 'L: ".'. .,--. -:_‘. h.'...
Contentlg

BEST WAY TO SELL SOMETHING: 

DONIT SELL ANYTHING. 
EARN THE AWARENESS,  RESPECT,  AND
TRUST OF THOSE WHO MIGHT...
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50 Quotes That'll Make You a Better Content Marketer

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These 50 quotes from great thinkers, marketers, writers, CEOs, and more get us pumped to tell better stories every day. We're confident they'll do the same for you.

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50 Quotes That'll Make You a Better Content Marketer

  1. Contentlg CONTENT IS KING, BUT MARKETING IS QUEEN, AND RUNS THE HOUSEHOLD. -GARY VAYNERCHUK. CEO, VAYNERMEDIA
  2. Contentlg Anyone with an Internet connection and an idea can develop an audience. -Kevin Spacey
  3. Contentlg Focus on providing better answers for your audience: know that Google wants to nave ’answers' for its audience, not just a lot of information. Cyrus Snepard, Head of Content and SEO, Moz
  4. We are, as a species, addicted ‘to. story. 1 Even when the body goes to sleep, , the mind stays up all night, telling itself stories. -JONATHAN GOTTSCHALL. AUTHOR. THE STORYTELLING ANIMAL
  5. Contentlg IT | IflME5 l]flWN ll] AEEESE. EIVINE THE EUNEHMEH EIIMETHINE THEY CANT GET ANYWHERE ELSE. -JEFFREY Mllliilll. WEE PliESll1EllTllF PUBLIC liEl. illlllll5. Fflillllll lllfillili USA
  6. Conlientlu if goure not content in rele - Y 'i'T"Y~ >: -~- ““ ‘‘‘‘ "H “. u out relevont i L _ _ _ _ . _ . _ _ _ _ _ _ _ ‘ , , , _ _ _ _ _ _ _ _ , _ _ _ _ _ _ _ _ , . , _ ‘ _ _ _ _ _ _ _ _ , _ _ _ _ _ _ _ _ _ _ _ . _ _ ‘ _ _ , __
  7. Contentlg After nourishment, shelter, and companionship, stories are the thing we need most in the world. — Philip Pullman, Author
  8. Contentlg BUT AS STURYTELLING ANIMALS, WE WILL NO MORE GIVE IT UP THAN START WALKING ON ALL FOURS. ~JO. Pd; 'lTH/ «N GOYYSCHALL »‘~UTH'OR_ THE SYORVTELLJNG JNIUAL
  9. Contentlg We must move from A Walmsley, Director a? Mgg. Tl§pnd Spencer
  10. Contentlg *1 7 #1 H. YUU l][lN’T HAVE A STORY. -TUH KELUYER. HA. 'l'. l6i. 'E EDTTUR. GE REPORTS
  11. CREATINHMEDIA CONTENT IS A DIVERTING ACTIVITY THAT IIAIIELY RESEMBLES ACTIIIE, ‘ wonx.
  12. _l'. l: [l. l5l/ s. l. I: ile lmle if/ s. l—l—1J lf’ Y. YYI. Y§: T. 11-1 / ilir/1.. lfi. lJ ‘>i. 'l-i ll l. l;'. Yiflfllli lé‘/ *.. l.‘1.l. ir More often than not, it’s hard to tell whether he wants to play with you or eat you.
  13. Contentlg DON’T MAKE THE CONTENT SUCK. - Bill Marriott via David Beebe, Vice President of Content Marketing, Marriott International
  14. Contentlg OIIR STORIES BECOME RIGHER AND FAR MORE INTERESTING WHEN THEY GO AGAINST THE SETTI. ED ORDER OF THINGSo - Kevin Spacey
  15. Contentlg WHAT WOULD YOU E2 lVlAE%l<ET| NC 1 C1 1:77 l<f l l E E E V Ll P. U 8 TO M T Q 8 -ANN HANDLE)! HEAD OF CONTENT. MARKE TINGPROFS
  16. 11.‘. __i_| _| ’l’I’i‘ _| I. "'rlr‘Lj. . -1_Tl. ‘l‘. |.it: lJIl. l.l. ..i. lillill3
  17. Contentlg ADVERTISING IS THE RATTLING OF A STICK INSIDE A SWILL BUCKET- ‘ GEORGE ORWELL
  18. Contentlg [I[]N'| 'EN'| ' MIR| (E'l'| N[§ IS A [I[]lVtlVt| '|'MEN'| ', NOT A [}AM|3A| [§N.
  19. Contentlg If you don’t like what is being said, then change the conversation.
  20. Contentlg TOOLS ARE GREAT . BUT CONTENT MARKETING SUCCESS IS ABOUT THE WIZARD I NOT THE WANO . AAAAAAAAAAAAAAAAAAAA LITY
  21. Contentlg -DAVID OGILVY. THE FATHER OF ADVERTISING
  22. Contentlg You are competing with every piece of content ever made for every person’s attention. You need to be entertaining. Don’t outsmart. Out-entertain. Dolfvan den Brink, President 8: CEO, Heineken USA
  23. REGARDLESS or THE mom. ISSUE. DI , V ppgi. A -IEOIIETIFUIDERIEOIRIETTVDIIDIIDE
  24. Contentlg Work with an influencer, they're friends for a day. Help someone become influential and they're a friend for life. Lee Odden, CEO, TopRank Online Marketing
  25. Contentlg Y? i LT i: ‘miifif. 5: . : Ell «‘ - ' Lilli": r WY I — '. 'ill? i’1‘. fl. lET. '.T. ".EJ0.. fUTHS. ‘l III. - EI II Tail
  26. Contentlg ULTIMATELY, YOU CREATE A PLATFORM OF EDUCATION AND INSPIRATION. THAT'S HOW YOU BUILD A BRAND. — Jessica Alba
  27. -ROBERT SIMON DIRECTOR OF INTERACTIVE MARKETING FOUR SEASONS HOTELS AND RESORTS
  28. Contentlg If you make customers unhappy in the physical world, they might each tell six jriends. If you make customers unhappy on the Internet, they can each tell 6, 000 _fi'1'ends. — Jefl‘Bcz0s, CEO, Amazon. com
  29. Contently Content isn't king. I t’s the kingdom. Lee Mdeu. TopRank Market 9
  30. Contentlg .1.. - WHY WDTTLD YIDUIWIANT TO BE NUMBER 10,001-‘.7’ -MARE. ’ CUBAN, ENTREPRENEUR & OWNER OF THE DALLAS . '.! Al/ ERICKS
  31. Contentlg HIH N PD HM { T I R VI. N I . R _llLYi . i|_ %T _. m L A _LL H _l. H T —LL / Tl . lH _T_ %T WIN. .. '. I.Il. IIOWLIIIIT
  32. Contentlg Content builds relationships. Relationships are built on trust. Trust drives revenue. / ‘7.i‘: rtV»~. -.r . ". z~. «:. :;, /'iui‘i'ir. >r
  33. Contentlg PEOPLE USE CONTENT TO EXPRESS IDENTITY.
  34. Contentlg . . CH . . CONTENT MARKETING TALKS WITH THEIIII.
  35. Contentlg WE’RE IN A CONTENT RENAISSANCE. BUT DATA WITHOUT CREATIVITY IS JUST NOISE. -Josh Stincnmb, VP ufcarpurate Partnerships, Cundé Nast
  36. Contentlg Quality, relevant content can’t be spotted by an algorithm. You can’t subscribe to it. You need people - actual human beings - to create or curate it. «Kmmo Hahtsrxcn, Found-rt, Brow Trorrvc I
  37. Contentlg The secret is not (0 do more. . . It’s to create content that matters, that they cherish since people crare useful linings. -Josh Slincmnlr. VI’ m'(1nr| mrulc l'au-lucrsllips. ( imulc . 'u~l
  38. Contentlg -EH20 JTRRARI. TOUNDER. FERRARI
  39. Contentlg CONTENT MARKETING IS THE ATOMIC PARTICLE OF ALL THE REST OF A BRAND’S MARKETING CAMPAIGNS. -REBECCA LIEB, ALTIMETER GROUP
  40. ' ' ’ ' _- “F ‘ ‘V W: _4_ M A I . A x. ."— I‘ ~ " ‘V I ; ‘ I CI-II'lEC'I'S OF COMMUNITY. -MM
  41. TTIIBIIITV HEAITS M15. PEflPlE HEAT] WHAT INTEHESTS THEM. EUETIMEE, IT'S E M.
  42. Contentlg CONTENT MARKETING IS THE ONLY MARKETING LEFT. -Seth Godin
  43. Contentlg Y [J U MAY HAVE TU SI-IUW UP AND SHOW UP AND SI-IUW UP FU R THREE YEARS UR FIVE YEARS. BEFORE '| '|-IE JOURNEY IS WURTI-I | '|'. -SE'| '|-I GIJIJIN
  44. Contentlg Tlge best adve_rt_ising tsn’t advertising.
  45. Contentlg WE LIIVE EMAIL. IT MAY ELIIINII LIKE flLI] 5|IH| ]|]L. HUT EMAIL SLIIISIIIIIPTIDN IS REALLY A HARI]-WIIIEI] LINK Tfl IIIIIII AIIIIIENEE. -IIIIIIS KELLIIEII
  46. Contentlg PROSE IS ARCHITECTURE, NOT INTERIOR DECORATION. -ERN EST H EMINGWAY. AUTHOR
  47. Contentlg Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it. - Joe Chernov, VP ofMarl<eting, Hubspot
  48. Contentlg I notice increasing reluctance on the part of marketing executives to use judgment. They are coming to rely too much on research, and they use it as a drunkard uses a lamppost for support, rather than for illumination. -David Ogltvy
  49. Contentlg ‘Hie more con. £e. ~<. J" A-.3 -. .’; ’i' or the more Luci: If im;1.2e - I_«:1rv . 'L: ".'. .,--. -:_‘. h.', M': . 'l: 'f'~_7 M1 ‘:7 ‘T '. «I , w:. ’.! 3
  50. Contentlg BEST WAY TO SELL SOMETHING: DONIT SELL ANYTHING. EARN THE AWARENESS, RESPECT, AND TRUST OF THOSE WHO MIGHT BUY. RAND FISHKIN, CO-FOUNDER, MOZ
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These 50 quotes from great thinkers, marketers, writers, CEOs, and more get us pumped to tell better stories every day. We're confident they'll do the same for you.

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