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Contentlg You are competing with
every piece of content ever made for every person’s attention. You need to be entertaining. Don’t outsmart. Out-entertain. Dolfvan den Brink, President 8: CEO, Heineken USA
Contentlg If you make customers
unhappy in the physical world, they might each tell six jriends. If you make customers unhappy on the Internet, they can each tell 6, 000 _ﬁ'1'ends. — Jeﬂ‘Bcz0s, CEO, Amazon. com
Contentlg Your top of the
funnel content must be intellectually divorced from your product but emotionally wed to it. - Joe Chernov, VP ofMarl<eting, Hubspot
Contentlg I notice increasing reluctance
on the part of marketing executives to use judgment. They are coming to rely too much on research, and they use it as a drunkard uses a lamppost for support, rather than for illumination. -David Ogltvy
Contentlg ‘Hie more con. £e.
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Contentlg BEST WAY TO SELL
SOMETHING: DONIT SELL ANYTHING. EARN THE AWARENESS, RESPECT, AND TRUST OF THOSE WHO MIGHT BUY. RAND FISHKIN, CO-FOUNDER, MOZ