Contentlg CONTENT IS KING, BUT
MARKETING IS QUEEN, AND RUNS THE HOUSEHOLD. -GARY VAYNERCHUK. CEO, VAYNERMEDIA

Contentlg Anyone with an Internet
connection and an idea can develop an audience. -Kevin Spacey

Contentlg Focus on providing better
answers for your audience: know that Google wants to nave ’answers' for its audience, not just a lot of information. Cyrus Snepard, Head of Content and SEO, Moz

We are, as a species,
addicted ‘to. story. 1 Even when the body goes to sleep, , the mind stays up all night, telling itself stories. -JONATHAN GOTTSCHALL. AUTHOR. THE STORYTELLING ANIMAL

Contentlg IT | IflME5 l]flWN
ll] AEEESE. EIVINE THE EUNEHMEH EIIMETHINE THEY CANT GET ANYWHERE ELSE. -JEFFREY Mllliilll. WEE PliESll1EllTllF PUBLIC liEl. illlllll5. Fflillllll lllfillili USA

Conlientlu if goure not content
in rele - Y 'i'T"Y~ >: -~- ““ ‘‘‘‘ "H “. u out relevont i L _ _ _ _ . _ . _ _ _ _ _ _ _ ‘ , , , _ _ _ _ _ _ _ _ , _ _ _ _ _ _ _ _ , . , _ ‘ _ _ _ _ _ _ _ _ , _ _ _ _ _ _ _ _ _ _ _ . _ _ ‘ _ _ , __

Contentlg After nourishment, shelter, and
companionship, stories are the thing we need most in the world. — Philip Pullman, Author

Contentlg BUT AS STURYTELLING ANIMALS,
WE WILL NO MORE GIVE IT UP THAN START WALKING ON ALL FOURS. ~JO. Pd; 'lTH/ «N GOYYSCHALL »‘~UTH'OR_ THE SYORVTELLJNG JNIUAL

Contentlg We must move from
A Walmsley, Director a? Mgg. Tl§pnd Spencer

Contentlg *1 7 #1 H.
YUU l][lN’T HAVE A STORY. -TUH KELUYER. HA. 'l'. l6i. 'E EDTTUR. GE REPORTS

CREATINHMEDIA CONTENT IS A DIVERTING
ACTIVITY THAT IIAIIELY RESEMBLES ACTIIIE, ‘ wonx.

_l'. l: [l. l5l/ s.
l. I: ile lmle if/ s. l—l—1J lf’ Y. YYI. Y§: T. 11-1 / ilir/1.. lfi. lJ ‘>i. 'l-i ll l. l;'. Yiflfllli lé‘/ *.. l.‘1.l. ir More often than not, it’s hard to tell whether he wants to play with you or eat you.

Contentlg DON’T MAKE THE CONTENT
SUCK. - Bill Marriott via David Beebe, Vice President of Content Marketing, Marriott International

Contentlg OIIR STORIES BECOME RIGHER
AND FAR MORE INTERESTING WHEN THEY GO AGAINST THE SETTI. ED ORDER OF THINGSo - Kevin Spacey

Contentlg WHAT WOULD YOU E2
lVlAE%l<ET| NC 1 C1 1:77 l<f l l E E E V Ll P. U 8 TO M T Q 8 -ANN HANDLE)! HEAD OF CONTENT. MARKE TINGPROFS

11.‘. __i_| _| ’l’I’i‘ _|
I. "'rlr‘Lj. . -1_Tl. ‘l‘. |.it: lJIl. l.l. ..i. lillill3

Contentlg ADVERTISING IS THE RATTLING
OF A STICK INSIDE A SWILL BUCKET- ‘ GEORGE ORWELL

Contentlg [I[]N'| 'EN'| ' MIR|
(E'l'| N[§ IS A [I[]lVtlVt| '|'MEN'| ', NOT A [}AM|3A| [§N.

Contentlg If you don’t like
what is being said, then change the conversation.

Contentlg TOOLS ARE GREAT .
BUT CONTENT MARKETING SUCCESS IS ABOUT THE WIZARD I NOT THE WANO . AAAAAAAAAAAAAAAAAAAA LITY

Contentlg -DAVID OGILVY. THE FATHER
OF ADVERTISING

Contentlg You are competing with
every piece of content ever made for every person’s attention. You need to be entertaining. Don’t outsmart. Out-entertain. Dolfvan den Brink, President 8: CEO, Heineken USA

REGARDLESS or THE mom. ISSUE.
DI , V ppgi. A -IEOIIETIFUIDERIEOIRIETTVDIIDIIDE

Contentlg Work with an influencer,
they're friends for a day. Help someone become influential and they're a friend for life. Lee Odden, CEO, TopRank Online Marketing

Contentlg Y? i LT i:
‘miifif. 5: . : Ell «‘ - ' Lilli": r WY I — '. 'ill? i’1‘. fl. lET. '.T. ".EJ0.. fUTHS. ‘l III. - EI II Tail

Contentlg ULTIMATELY, YOU CREATE A
PLATFORM OF EDUCATION AND INSPIRATION. THAT'S HOW YOU BUILD A BRAND. — Jessica Alba

-ROBERT SIMON DIRECTOR OF INTERACTIVE
MARKETING FOUR SEASONS HOTELS AND RESORTS

Contentlg If you make customers
unhappy in the physical world, they might each tell six jriends. If you make customers unhappy on the Internet, they can each tell 6, 000 _fi'1'ends. — Jefl‘Bcz0s, CEO, Amazon. com

Contently Content isn't king. I
t’s the kingdom. Lee Mdeu. TopRank Market 9

Contentlg .1.. - WHY WDTTLD
YIDUIWIANT TO BE NUMBER 10,001-‘.7’ -MARE. ’ CUBAN, ENTREPRENEUR & OWNER OF THE DALLAS . '.! Al/ ERICKS

Contentlg HIH N PD HM
{ T I R VI. N I . R _llLYi . i|_ %T _. m L A _LL H _l. H T —LL / Tl . lH _T_ %T WIN. .. '. I.Il. IIOWLIIIIT

Contentlg Content builds relationships. Relationships
are built on trust. Trust drives revenue. / ‘7.i‘: rtV»~. -.r . ". z~. «:. :;, /'iui‘i'ir. >r

Contentlg PEOPLE USE CONTENT TO
EXPRESS IDENTITY.

Contentlg . . CH .
. CONTENT MARKETING TALKS WITH THEIIII.

Contentlg WE’RE IN A CONTENT
RENAISSANCE. BUT DATA WITHOUT CREATIVITY IS JUST NOISE. -Josh Stincnmb, VP ufcarpurate Partnerships, Cundé Nast

Contentlg Quality, relevant content can’t
be spotted by an algorithm. You can’t subscribe to it. You need people - actual human beings - to create or curate it. «Kmmo Hahtsrxcn, Found-rt, Brow Trorrvc I

Contentlg The secret is not
(0 do more. . . It’s to create content that matters, that they cherish since people crare useful linings. -Josh Slincmnlr. VI’ m'(1nr| mrulc l'au-lucrsllips. ( imulc . 'u~l

Contentlg
-EH20 JTRRARI. TOUNDER. FERRARI

Contentlg CONTENT MARKETING IS THE
ATOMIC PARTICLE OF ALL THE REST OF A BRAND’S MARKETING CAMPAIGNS. -REBECCA LIEB, ALTIMETER GROUP

' ' ’ ' _-
“F ‘ ‘V W: _4_ M A I . A x. ."— I‘ ~ " ‘V I ; ‘ I CI-II'lEC'I'S OF COMMUNITY. -MM

TTIIBIIITV HEAITS M15. PEflPlE HEAT]
WHAT INTEHESTS THEM. EUETIMEE, IT'S E M.

Contentlg CONTENT MARKETING IS THE
ONLY MARKETING LEFT. -Seth Godin

Contentlg Y [J U MAY
HAVE TU SI-IUW UP AND SHOW UP AND SI-IUW UP FU R THREE YEARS UR FIVE YEARS. BEFORE '| '|-IE JOURNEY IS WURTI-I | '|'. -SE'| '|-I GIJIJIN

Contentlg Tlge best adve_rt_ising tsn’t
advertising.

Contentlg WE LIIVE EMAIL. IT
MAY ELIIINII LIKE flLI] 5|IH| ]|]L. HUT EMAIL SLIIISIIIIIPTIDN IS REALLY A HARI]-WIIIEI] LINK Tfl IIIIIII AIIIIIENEE. -IIIIIIS KELLIIEII

Contentlg PROSE IS ARCHITECTURE, NOT
INTERIOR DECORATION. -ERN EST H EMINGWAY. AUTHOR

Contentlg Your top of the
funnel content must be intellectually divorced from your product but emotionally wed to it. - Joe Chernov, VP ofMarl<eting, Hubspot

Contentlg I notice increasing reluctance
on the part of marketing executives to use judgment. They are coming to rely too much on research, and they use it as a drunkard uses a lamppost for support, rather than for illumination. -David Ogltvy

Contentlg ‘Hie more con. £e.
~<. J" A-.3 -. .’; ’i' or the more Luci: If im;1.2e - I_«:1rv . 'L: ".'. .,--. -:_‘. h.', M': . 'l: 'f'~_7 M1 ‘:7 ‘T '. «I , w:. ’.! 3

Contentlg BEST WAY TO SELL
SOMETHING: DONIT SELL ANYTHING. EARN THE AWARENESS, RESPECT, AND TRUST OF THOSE WHO MIGHT BUY. RAND FISHKIN, CO-FOUNDER, MOZ