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Too many brands produce content that doesn't deliver the stories that audiences crave. But GE isn't one of those brands.
GE Reports, GE's award-winning news hub, reaches a huge, devoted audience and regularly goes viral on Reddit and tech blogs. Here, you'll learn:
—Why most brand content is failing
—The secrets to creating great original content that people actually want to watch and read
—How top brands like Marriott, GE, and Coca-Cola create a culture of content within their organizations
—How GE became a content marketing powerhouse, and how it's planning for the future