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The Future of Marketing - Jon Wuebben


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Marketing industry leader and author Jon Wuebben reveals the future of the marketing practice in his new book, Future Marketing: Winning in the Prosumer Age. Jon is the Founder & CEO of Content Launch, a content marketing platform.

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The Future of Marketing - Jon Wuebben

  1. 1. THE FUTURE OF MARKETING Winning in the Prosumer Age Jon Wuebben,CEO
  2. 2. KEY IDEAS & AN INSIDE VIEW INTO: 2021 2030
  3. 3. We are both producer AND consumer We comment, we share, we promote Motivated to seek challenges & discover new perspectives Enabled by Web 2.0 Open source revolution (Linux, Wikipedia) Prosumers = new market segment THE PROSUMER | @JonWuebben
  4. 4. Connectivity & Convergence MEGATRENDS @JonWuebben| Innovating to Zero Smart is the New Green Health, Wellness & Well Being Sharing economy
  5. 5. Internet of Things (IoT) TECHNOLOGY IMPACT @JonWuebben| Big Data 3D Printing Marketing Technology Marketing automation, content marketing platforms, CRM, analytics www
  6. 6. THE FUTURISTS @JonWuebben| Dr. Michio Kaku Dr. Ray Kurzweil Dr. James Canton Thomas Frey
  7. 7. Value of the experience lasts PEOPLE WILL BUY EXPERIENCES @JonWuebben| Doing things makes people happier than having things Anticipation of an experience vs. anticipation of a purchase “-inging” experiences by adding value to goods by adding services to the things we buy Holographic experiences Bass Pro Shops, REI, Pike Place Fish Market
  8. 8. •  Engagement •  Experiences •  Personalization •  Passion FROM THE “4 P’S” TO… @JonWuebben| Each component focuses on the relationship you have with your prosumer customers
  9. 9. ?!? IBM study of 1,500 global CEOs: most desired skill for leaders of the future is creativity Creativity is never a commodity Creativity and innovation are linked New aptitudes: “The 6 Senses” (D. Pink) CREATIVITY RISING @JonWuebben| Creativity is a part of all of them. Symphony Empathy Play Meaning Story Design
  10. 10. MARKETING IN 2021 @JonWuebben| From Brands Platforms From Mass Media Memes & Movements From Brand Messages Multi-Sensory Experiences Storytelling and Audience Connection Through Virtual Reality From a Pricing/Benefits Concern “Show Me the Genuine Passion for What You’re Pitching”
  11. 11. MARKETING IN 2021 @JonWuebben| From Strategic Planning Based Around Products/Services Adaptive Strategy based around Customers From Uninformed Guessing Real World, Data-Driven Simulations From Web 2.0 Fully Realized Semantic Web Human Thinking Cognitive Enhancement From the Mass Market Niche Explosion
  12. 12. MARKETING IN 2030 @JonWuebben| “Computers Everywhere” or a “Ubiquitous Internet” in the air around us Augmented, Immersive Experiences Artificial Marketing Intelligence Widespread Internet of Things
  13. 13. MARKETING POTENTIAL: loT @JonWuebben Easy Exchange of Sales Data Smarter CRM: Instantaneous Customer Analysis Devices That Know They're Dying Predictive Social Media 100% 
 CTR (Click Through Rate) CRM | 1 2 3 4 5
  14. 14. DIGITAL MARKETING BECOMES… @JonWuebben| Immersive-Augmented Experiences or AUGMENTING
  15. 15. 7 
 THEMES @JonWuebben| We all want to improve our lives Efficiency (hyper- efficiency) Greater inter- dependency Greater empowerment of the individual Change speeds up “Passion- purpose- authenticity” thing Redefinition of the person 1 2 3 4 5 6 7
  16. 16. THANK YOU! 909.437.7015 Phone E-mail Jon Wuebben: