1. BrandingSimple brand awareness and staying top of mind for recall when people have a need.
2. Inform/Educate     Inform and educate the target market so that they havethe best information at each stage of the buye...
3. Drive TrafficPushing your content through various channels e.g. email, social media, other sites,                    wi...
4. Search Engine Optimisation    Google loves fresh and keyword rich content.      Other sites are also likely to link to ...
puuikibeach5. Generate Leads & Increase Conversion              When people become leads they come to you educated. Your c...
6. Amplify Existing RelationshipsHelp customers come to the conclusion that they made the right choice by buying from     ...
Content Grasshopper works with businesses to un-pack theirexpertise and turn it into compelling content that gets customer...
image creditsSlide #1. "DSC_0811.jpg"is copyright (c) 2008 By OnTask and made available under a Attribution 2.0 Generic (C...
6 Content Marketing Objectives For Your Business
Upcoming SlideShare
Loading in …5
×

6 Content Marketing Objectives For Your Business

1,377 views

Published on

For most of us, the reason we do any marketing is to ultimately make more sales.

However, while this may be the ultimate goal of any marketing strategy, there are a number of other very important objectives underneath that can/need to be achieved.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,377
On SlideShare
0
From Embeds
0
Number of Embeds
1,024
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

6 Content Marketing Objectives For Your Business

  1. 1. 1. BrandingSimple brand awareness and staying top of mind for recall when people have a need.
  2. 2. 2. Inform/Educate Inform and educate the target market so that they havethe best information at each stage of the buyer decision process.
  3. 3. 3. Drive TrafficPushing your content through various channels e.g. email, social media, other sites, will help attract visitors to your web site.
  4. 4. 4. Search Engine Optimisation Google loves fresh and keyword rich content. Other sites are also likely to link to you.
  5. 5. puuikibeach5. Generate Leads & Increase Conversion When people become leads they come to you educated. Your content can also compel them to make the decision to buy from you (convert).
  6. 6. 6. Amplify Existing RelationshipsHelp customers come to the conclusion that they made the right choice by buying from you or to expose them to other products or services you offer.
  7. 7. Content Grasshopper works with businesses to un-pack theirexpertise and turn it into compelling content that gets customers totake action. We help you produce enough content, that engages, in awide variety of formats and measure its effectiveness.Visit us for more content marketing advice.www.contentgrasshopper.com.au
  8. 8. image creditsSlide #1. "DSC_0811.jpg"is copyright (c) 2008 By OnTask and made available under a Attribution 2.0 Generic (CC BY 2.0) licenceSlide #2. ‘Branding Irons is copyright (c) 2008 By robstephaustralia and made available under a Attribution 2.0 Generic (CC BY 2.0) licenceSlide #3. ‘Teacher In Classroom’ is copyright (c) 2006 By www.audio-luci-store.it and made available under a Attribution 2.0 Generic (CC BY 2.0) licenceSlide #4. ‘Driving Cars in a Traffic Jamis copyright (c) 2011 By epSos.de and made available under a Attribution 2.0 Generic (CC BY 2.0) licenceSlide #5. ‘Ill Bring the Hot Dogs! is copyright (c) 2009 By puuikibeach and made available under a Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0) licenceSlide #6. ‘busy day is copyright (c) 2009 By zoetnet and made available under a Attribution 2.0 Generic (CC BY 2.0) licenceSlide #7. ‘Old Couple (2)’ is copyright (c) 20027 By {inercia} and made available under a Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0)

×