What a Car Salesman Can Teach You About Content Marketing

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If you think about it, content marketing is just another platform for selling your business, so why not learn from the greatest sellers ever: car salesmen.

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What a Car Salesman Can Teach You About Content Marketing

  1. 1. What a Car Salesman Can Teach You About Content Marketing
  2. 2. What a Car Salesman Can Teach You About Content Marketing • At some point in our adult lives, we’ve probably had to say goodbye to our car. • If you’ve reflect on your experience visiting various dealerships, then you know exactly how persuasive a car salesman can be: very.
  3. 3. Car salesmen are some of the most suave talkers in the world. They have a distinct ability to: • Earn trust • Build rapport • Convince you to close a deal
  4. 4. • Similarly, did you know that your content marketing strategy is like a car salesmen? • In reality, the end goal of content marketing is just another form of sales. • When you understand this, you can maximize this avenue to the max. Here’s how:
  5. 5. #1 Find Out What Your Audience Wants • Just as a car salesman asks what kind of car your looking for so they can lead you in the right direction, determine what your audience truly wants in their content. • This will give you the opportunity to lead them in the right direction.
  6. 6. #2 Then Give it To Them • When you know what your audience wants, don’t try to dictate the conversation. Rather, find the market need and then fulfill it. • Of course, you can still establish your own brand, voice, and authority while doing so!
  7. 7. #3 Avoid Sales Language • Ever notice how car salesmen don’t push a specific car? Instead, they want you to come to the conclusion on your own so that you make the purchase. • The instant you use sales language, your audience will leave before you can even make an elevator pitch!
  8. 8. • In short, you want to provide value to your readers, not sales-filled language! • And the only way you can do that is to act like a car salesman, find out what they want, and lead them in the right direction!
  9. 9. Content Equals Money is a content writing service that serves a wide variety of clients with top-shelf shareable content. We cater to SEO marketing agencies as well as small business, providing content marketing strategies applicable to many fields. Whether you need content for yourself or content for your clients, Content Equals Money is the insource Writing Service to suit your needs!

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