SEO Trends from 2013 that Will Stick


Published on

Although some SEO trends quickly fail when the next Google algorithm update comes around, these trends are expected to stay. Get on board now to stay ahead of the competition!

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

SEO Trends from 2013 that Will Stick

  1. 1. SEO Trends From 2013 That Will Stick
  2. 2. • Since the SEO industry is a constantly changing beast, we’re all wondering which new trends are going to stick around for the long haul, right? The core of the current incarnation of SEO is quality. • That means that any practices that focus on bringing up quality in any area of the industry are going to be around for a while, especially since quality is one of Google’s primary goals.
  3. 3. • Speaking of Google, we can’t forget that Google’s perpetual algorithmic updates are a large part of the shifting nature of our industry. In fact, Google’s supremacy is so great that some SEOs believe that their power detracts from our ability to focus on the needs of our customers.
  4. 4. • As we try to discern what the future holds, we have to pay close attention to Google’s central concerns! Right now, Google is most focused on getting rid of spam in any form while at the same time improving user experience. • With that being said, here are some of the SEO trends that you can expect to use successfully on a long-term basis.
  5. 5. Increased Focus on Content • It’s still true – content is king. As Google requires higher and higher quality, the focus of SEO shifts more and more back to outstanding content. Google wants to see indepth, valuable content that offers practical, relevant information to the searcher. • It’s challenging to continually churn out exciting, engaging, and compelling content, but there are plenty of content writing services that can help!
  6. 6. Authority Always Wins • The issue of authority is connected to the focus on content. To begin with, the increasing importance of Google’s Authorship means that searchers can instantly get an idea of your entire body of work and then determine whether others respect you in your industry. • Make sure that you are gaining authority by publishing great content!
  7. 7. A Diversified Approach • Internet users are inundated with a smorgasbord of options, so you want to reach out to them through a variety of mediums. • Repurpose your blog posts to generate slideshows, infographics, videos, charts, and anything else you can think of. A variety of content published through different mediums will help you get visible in different verticals of search.
  8. 8. Higher Quality Links • Thanks to the recent Penguin 2.0 update, SEOs are more aware than ever of the danger of lowquality links. Even though Google is cracking down on link building tactics, you can’t abandon your link building strategy yet. • The key is to focus on building high quality links, one at a time. Anything that even resembles a link scheme is going to get penalized.
  9. 9. The Rise of Mobile • As of this year, mobile can no longer be ignored. This trend is absolutely not going anywhere. Jayson DeMers suggests that mobile is about more than making a sale and that it is actually significant in developing a broader set of potential conversions. • Regardless, make sure that your mobile site is optimized and creates a compelling, interactive user experience.
  10. 10. • Which SEO trends do you think will have longevity? Which trends are going to disappear?
  11. 11. Content Equals Money is a content writing service that serves a wide variety of clients with top-shelf shareable content. We cater to SEO marketing agencies as well as small business, providing content marketing strategies applicable to many fields. Whether you need content for yourself or content for your clients, Content Equals Money is the insource Writing Service to suit your needs!