From Novelty to World’s Best Cola: Coca-Cola Transformed by Content Marketing

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In this Slideshare we’ll explore Coca Cola’s oldest content marketing ideas that drove brand awareness and created conversions.

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From Novelty to World’s Best Cola: Coca-Cola Transformed by Content Marketing

  1. 1. From Novelty to World’s Best Cola: Coca-Cola Transformed by Content Marketing
  2. 2. Coca-Cola Transformed by Content Marketing • Coca-Cola was developed by a pharmacist in 1886 and quickly became imitated by those hooked on the fizzy drink.
  3. 3. • In response to growing competition and imposters, CocaCola employed content marketing to solidify its brand.
  4. 4. Content Marketing since 1901! • In 1901, Coca-Cola released an annual calendar offering fans a daily reminder of the brand. • In 1910, Coca-Cola released drink trays donning portrait art and the company’s logo.
  5. 5. • Until the 1950’s, Coca-Cola used coupons, calendars, and drink trays to market the product, increasing brand awareness and emerging as a leader in the beverage industry.
  6. 6. • Coca-Cola used the first 50 years of its company history to build the brand through content marketing, later adding catchy jingles, television commercials, and targeted campaigns to the mix.
  7. 7. • As a result of Coca-Cola’s innovative content marketing skills, the brand has outlasted many other beverage brands in the past 100 years.
  8. 8. • Because it has become a globally recognized brand, Coca-Cola recently reached over 55 million “Likes” on Facebook.
  9. 9. Do you own a piece of CocaCola’s content marketing history? Tell us about it!
  10. 10. Content Equals Money is a content writing service that serves a wide variety of clients with top-shelf shareable content. We cater to SEO marketing agencies as well as small business, providing content marketing strategies applicable to many fields. Whether you need content for yourself or content for your clients, Content Equals Money is the insource Writing Service to suit your needs!

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