Beyond 72 Hours: How to Write a Memorable Blog Post


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Did you know that content only has a shelf-life of 72 hours? To counter this, it’s important to write memorable content. Here are the secrets…

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Beyond 72 Hours: How to Write a Memorable Blog Post

  1. 1. Beyond72Hours: How to Write a Memorable Blog Post
  2. 2. 72 Hours: How to Write a Memorable Blog Post • Did you know that your blog posts only have a shelf life of 72 hours? According to Parks Associates, consumers will forget about a post or article they’ve read within 3 days.
  3. 3. 72 Hours: How to Write a Memorable Blog Post • This can be frustrating, especially when you consider the time and resources you’ve invested in an editorial calendar. So how do you solve this dilemma?
  4. 4. Make your blog posts memorable! • The benefits are threefold: – Increased ROI. Memorable blog posts ensure you get the most out of each post, getting the highest ROI possible. – Stronger sales. Memorable content means that your brand is at the forefront of consumer’s minds when they need a product or service. – Authority. As your content becomes memorable, people will begin viewing your brand as a thought leader in the industry.
  5. 5. So how do you make your content memorable? • #1 Find Unique Perspective – Don’t just repurpose content. Instead, find a unique spin and really exploit that new viewpoint. – Remember, similar content blurs in the mind of the consumer. A unique perspective prevents you from blurring in. You stand out. – Unique perspective increases the chance that your post will be bookmarked.
  6. 6. So how do you make your content memorable? • #2 Take a Valid Stand – When an issue or newsworthy event arises in your industry, take a valid stand. – However, avoid being overly controversial, as this will certainly raise attention but can turn-off customers with differing viewpoints. – Swimming against the flow drives attention, encouraging people to return to you for unique perspective.
  7. 7. So how do you make your content memorable? • #3 Get Personal – Consumers are more likely to perform business with a brand they can relate to. – Aim to make people “feel” something when they read your posts. Are they laughing, frustrated with their problems, or excited about a product? – Find a way to touch people, and they will remember it!
  8. 8. Content Equals Money is a content writing service that serves a wide variety of clients with top-shelf shareable content. We cater to SEO marketing agencies as well as small business, providing content marketing strategies applicable to many fields. Whether you need content for yourself or content for your clients, Content Equals Money is the insource Writing Service to suit your needs!